Month: September 2018

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Which Premier, Wireless Resorter Lifestyles Appeal to You?

In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort.

 

Google Maps: Mammoth Lakes, CA
These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

The final installment in a 16-Part Series.

Wealthy Influentials

Permanent Temporaries

High Country Eagles

Wireless Resorters

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to four Wireless Resorters household lifestyles:

Wireless Resorters, Premier Resorts (WRPR) – 30-44 year olds Midlife Success Couples, 35-54 year old Families, 45+ year old Families, and 45+ year old Empty Nest Couples.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 9,812,689
  • Median Household Income : $82,323

“Widely scattered throughout the nation, Landed Gentry social group consist of wealthy Americans who migrated to the smaller boomtowns beyond the nation’s beltways. 

Photo: Visual Hunt

Many of the households contain Boomer families and couples with college degrees, professional jobs—they’re twice as likely as average Americans to telecommute—and expansive homes

With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children’s toys and exercise equipment.”

Where will you find those three lifestyles?

Google Maps: Mammoth Lakes, CA

You’ll find neighbors in New Hampshire and three in California:

  • Cornish, NH
  • Lake Arrowhead, CA
  • Mammoth Lakes, CA
  • Westwood, CA

 

Which of the following lifestyles best describes you?

25Y1T1, Country Casuals, 30-44, Couples, Midlife Success, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Westwood, CA)

2011 Statistics:

  • US Households: 1,741,070 (1.49%)
  • Median Household Income: $71,235

Premier Resorts (WRPR):  “There’s a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper middle-class households that have started to empty-nest. 

Photo: Visual Hunt

Workers here-and most households boast two earners-have well-paying blue- or white-collar jobs, or own small businesses. 

Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.

Lifestyle & Media Traits:

  • Shopped at priceline.com
  • Did woodworking
  • Read Everyday With Rachel Ray
  • Watched Great American Country Channel
  • Drove Ford F-Series Diesels”

20F2T1, Fast-Track Families, 35-54, Families, Young Accumulators, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Cornish, NH)

2011 Statistics:

  • US Households: 1,861,697 (1.59%)
  • Median Household Income: $74,201

Premier Resorts (WRPR):  “With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years. 

Photo: Visual Hunt

These middle-aged parents have the disposable income and educated sensibility to want the best for their children. 

They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games. 

They take advantage of their rustic locales by camping, boating and fishing. 

Lifestyle & Media Traits:

  • Ordered from buy.com
  • Traveled for business by airplane
  • Read American Hunter
  • Watched Country Music Television
  • Drove a Chevrolet Suburban Flex Fuel”

05F1T1, Country Squires, 45+, Family, Accumulated Wealth, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Lake Arrowhead, CA)

2011 Statistics:

  • US Households: 2,011,809 (1.72%)
  • Median Household Income: $101,507

Premier Resorts (WRPR): “The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who’ve fled the city for the charms of small-town living.

Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.

Photo: Visual Hunt

In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. 

Lifestyle & Media Traits:

  • Ordered from amazon.com
  • Went snorkeling
  • Read Family Fun
  • Watched pay-per-view movies
  • Drove a GMC Yukon Denali”

09M1T1, Big Fish Small Pond, 45+, Couples, Affluent Empty Nests, Accumulated Wealth, Landed Gentry WRPR Premier Resorts, Wireless Resorters (Mammoth Lakes, CA)

2011 Statistics:

  • US Households: 2,498,189 (2.14%)
  • Median Household Income: $82,470

Premier Resorts (WRPR) “Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities.

Photo: Visual Hunt

These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.

Lifestyle & Media Traits:

  • Ordered from L.L. Bean
  • Contributed to PBS
  • Read Kiplinger’s Personal Finance
  • Watched The Triple Crown
  • Drove a Cadillac DTS”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Maturing, Wireless Resorter Lifestyles Appeal to You? 

In their placid towns and scenic bedroom communities, these Americans tend to be married, between the ages of 25 and 54, with or without children.

Google Maps: Aspen, CO
Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to six Wireless Resorters household lifestyles. The first five live comfortable country lives, but are a little less affluent than the sixth. Here are the first five:

Wireless Resorters, Maturing Resorts (WRMR) – 25-54 year old Mainstream Singles, three 25-54 year old Mainstream Families and one 55+ year old Empty Nest Couples.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

The five segments in Country Comfort are filled with predominantly white, middle-class homeowners.

2011 Statistics:

  • US Households: 11,851,298
  • Median Household Income : $55,843

“In their placid towns and scenic bedroom communities, these Americans tend to be married, between the ages of 25 and 54, with or without children. 

Photo: Visual Hunt

They enjoy comfortable upscale lifestyles, exhibiting high indices for barbecuing, bar-hopping and playing golf as well as home-based activities such as gardening, woodworking and crafts. 

Reflecting their rural, family environment, they prefer trucks, SUVs and mini-vans to cars.” 

Where will you find those five lifestyles?

Google Maps: Aspen, CO

We’ve identified two in California, and one each in Colorado, Texas and Utah.

  • Aspen, CO
  • Park City, UT
  • Truckee, CA
  • New Braunfels, TX
  • St. Helena, CA

Which of the following lifestyles best describes you?

23Y2T2, Greenbelt Sports, 25-54, Mainstream Singles, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Aspen, CO)

2011 Statistics:

  • US Households: 1,560,639 (1.34%)
  • Median Household Income: $57,334

Maturing Resorts (WRMR):  “A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle. 

Most of these middle-aged residents are married, college-educated and own new homes; about a third have children.

Summer Outdoors

And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.

Lifestyle & Media Traits:

  • Ordered from Lands’ End
  • Gone horseback riding
  • Read Modern Bride
  • Watched Fox Sports Net
  • Drove a Subaru Legacy“

33F3T2, Big Sky Families, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Park City, UT)

2011 Statistics:

  • US Households: 2,130,960 (1.82%)
  • Median Household Income: $55,553

Maturing Resorts (WRMR): “Scattered in placid towns across the American heartland, Big Sky Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. 

Residents like to play baseball, basketball and volleyball, besides going fishing, hunting and horseback riding.

To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market.

Lifestyle & Media Traits:

  • Ordered from eBay.com
  • Attended high school sports
  • Read Field & Stream
  • Watched X Games
  • Drove a Chevrolet Silverado Diesel”

37Y1T2, Mayberry-ville, 25-54, Families, Couples, Midlife Success, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Truckee, CA)

2011 Statistics:

  • US Households: 2,756,347 (2.36%)
  • Median Household Income: $53,744

Maturing Resorts (WRMR): “Like the old Andy Griffith show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life.

Photo: Visual Hunt

In these small towns, middle-class couples and families like to fish and hunt during the day, and stay home and watch TV at night.

With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles and pickup trucks.

Lifestyle & Media Traits:

  • Shopped at Sherwin-Williams
  • Went hunting with a gun
  • Read Bassmaster
  • Watched Daytona 500
  • Drove a GMC Sierra Diesel”

32F3T2, New Homesteaders, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (New Braunfels, TX)

2011 Statistics:

  • US Households: 2,102,864
  • Median Household Income: $56,181

Maturing Resorts (WRMR): “Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods.

Photo: Visual Hunt

With decent-paying jobs in white-collar and service industries, these dual income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.

Lifestyle & Media Traits:

  • Shopped at Best Buy
  • Bought toys
  • Read American Baby
  • Watched Cartoon Network
  • Drove a Chevrolet Uplander Flex Fuel“

28M2T2, Traditional Times, Empty Nests, 55+, Couples, Conservative Classics, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (St. Helena, CA)

2011 Statistics:

  • US Households: 3,300,488 (2.82%)
  • Median Household Income: $55,175

Maturing Resorts (WRMR): “Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. 

Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle.

On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. 

Photo: Visual Pursuit

But they’re big travelers, especially in recreational vehicles and campers.

Lifestyle & Media Traits:

  • Ordered from Gevalia Kaffe
  • Traveled domestically by motor home
  • Read AARP The Magazine
  • Watched Antiques Roadshow
  • Drove a Chevrolet Impala Flex Fuel”

Upscale Country Resorts

Should you include this Birds-of-a Feather (BOF) lifestyle on your Bucket List?

The sixth Wireless Resorter Lifestyle rounds out our Maturing Resorts bucket list:

Wireless Resorters, Maturing Resorts (WRMR) – 30-44 year old  Midlife Couples

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 9,812,689
  • Median Household Income : $82,323

“Widely scattered throughout the nation, Landed Gentry social group consist of wealthy Americans who migrated to the smaller boomtowns beyond the nation’s beltways. 

Photo: Visual Hunt

Many of the households contain Boomer families and couples with college degrees, professional jobs—they’re twice as likely as average Americans to telecommute—and expansive homes

With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children’s toys and exercise equipment.”

Google Maps: Boulder, CO

Where will you find this lifestyle?

We identified a university town northwest of Denver, Colorado.

  • Boulder, CO

How well does this lifestyle describe you?

11Y1T1, God’s Country, 30-44, Couples, Midlife Success, Landed Gentry, WRMR, Maturing Resorts, Wireless Resorters (Boulder, CO)

2011 Statistics:

  • US Households: 1,699,924 (1.45%)
  • Median Household Income: $83,935

Maturing Resorts (WRMR): “When city dwellers and suburbanites began moving to the country in the 1970s, God’s Country emerged as the most affluent of the nation’s exurban lifestyles.

Today, wealthier communities exist in the hinterlands, but God’s Country remains a haven for upper income couples in spacious homes.

Typically college-educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid back leisure.

Lifestyle & Media Traits:

  • Ordered from zappos.com
  • Took golf vacations
  • Read Yachting
  • Watched Bloomberg Television
  • Drove an Audi S6″

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Suburban, Wireless Resorter Lifestyles Appeal to You?

We’ve identified two former exurban towns morphing into bedroom suburbs in California and one in Arizona.

 

Photo: Visual Hunt
You can pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three Wireless Resorters household lifestyles:

Wireless Resorters, Resort Suburbans (WRRS) – One 20-29 year old Striving Singles and two 55+ year old Cautious Couples.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 11,533,179
  • Median Household Income : $43,123

Joining Rural Cowboy (HCERC), Resort Suburbans (WRRS) round out the remaining three segments in Middle America filled with middle-class homeowners living in small towns and remote exurbs. 

“Typically found in scenic settings throughout the nation’s heartland, Middle Americans tend to be white, high school educated, living as couples or larger families, and ranging in age from under 25 to over 65.

Photo: Visual Hunt

Like many residents of remote communities, these conservative consumers tend to prefer traditional rural pursuits: fishing, hunting, making crafts, antique collecting, watching television and meeting at civic and veterans clubs for recreation and companionship. 

Friday nights are for celebrating high school sports.”

Where will you find those three lifestyles?

Google Maps: Healdsburg, CA

We’ve identified two former exurban towns morphing into bedroom suburbs in California and one in Arizona:

  • Prescott. AZ
  • Healdsburg, CA
  • Idyllwild, CA

Which of the following lifestyles best describes you?

42Y3T3, Red, White & Blues, 20-29, Striving Singles, Middle America, WRRS Resort Suburbans, Wireless Resorters (Healdsburg, CA)

2011 Statistics:

  • US Households: 1,278,769 (1.09%)
  • Median Household Income: $42,995

Resort Suburban (WRRS): “The residents in Red, White & Blues neighborhoods typically live in exurban towns rapidly morphing into bedroom suburbs.

Starbuck’s Signal Upscale Growth

Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes.

Lifestyle & Media Traits:

  • Shopped at Lowe’s
  • Went fishing
  • Read Four Wheeler
  • Watched Speed Channel
  • Drove a Dodge Ram”

38M3T3, Simple Pleasures, 55+, Couples, Cautious Couples, Middle America, WRRS Resort Suburbans, Wireless Resorters (Idyllwild, CA)

2011 Statistics:

  • US Households: 2,754,587 (2.36%)
  • Median Household Income: $43,257

Resort Suburbans (WRRS): “With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes.

Photo: Visual Hunt

Many are high school-educated seniors who held blue-collar jobs before their retirement.

And a disproportionate number served in the military; no segment has more members of veterans clubs.

Lifestyle & Media Traits:

  • Shopped at True Value
  • Belonged to a fraternal order
  • Read fraternal magazines
  • Watched Wheel of Fortune
  • Drove Ford Taurus”

43M3T3, Heartlanders, 55+, Couples, Cautious Couples, Middle America – WRRS Resort Suburbans , Wireless Resorters (Prescott. AZ)

2011 Statistics:

  • US Households: 2,334,924 (2.00%)
  • Median Household Income: $43,485

Resort Suburbans (WRRS): “America was once a land of small middleclass towns, which can still be found today among Heartlanders.

Photo: Visual Hunt

This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes.

In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

Lifestyle & Media Traits

  • Shopped at Kmart
  • Sewed clothing from patterns
  • Read Family Handyman
  • Watched CBS Early Show
  • Drove a GMC Sierra Flex Fuel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Distant Exurban, Wireless Resorter Lifestyles Appeal to You?

With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars and dating.

Google Maps: Telluride, CO
We identified three resort communities where residents enjoy a more rustic quality-of-life away from population centers in Arizona, Colorado and Utah.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three Wireless Resorters household lifestyles which share the same rustic, quality-of-life appeal of nature as it does for High Country Eagles:

Wireless Resorters, Distant Exurbans (WRDE) – Two 20-29 year old Striving Singles and one 65+ year old Sustaining Seniors.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 13,401,489
  • Median Household Income : $31,343

As for High Country Eagles, Rustic Eagles, these remaining three (of the six) segments in Rustic America represent the nation’s most isolated towns and rural villages for Distant Exurbans.

“As a group, T4 residents have relatively modest incomes, low educational levels, aging homes and blue-collar occupations. 

Photo: Visual Hunt

Many of the residents, a mix of young singles and seniors, are unmarried, and they’ve watched scores of their neighbors migrate to the city.

In their remote communities, these consumers spend their leisure time in such traditional small-town activities as fishing and hunting, attending social activities at the local church and veterans club, enjoying country music and car racing.”

Google Maps: Telluride, CO

Where will you find those three lifestyles?

We identified three resort communities where residents enjoy a more rustic quality-of-life away from population centers in Arizona, Colorado and Utah.

Which of the following lifestyles best describes you?

48Y3T4, Young and Rustic, 20-29, Striving Singles, Rustic Living, WRDE Distant Exurbans, Wireless Resorters (Park City, UT)

Distant Exurban (WRDE): “Like the soap opera that inspired its nickname, Young & Rustic is composed of young, restless singles.

Photo: Visual Hunt

Unlike the glitzy soap denizens, however, these folks tend to be lower-income, high school-educated and living in tiny apartments in the nation’s  towns.

With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars and dating.

2011 Statistics:

  • US Households: 2,224,366 (1.90%)
  • Median Household  Income: $32,238

Lifestyle & Media Traits:

  • Ordered from Columbia House
  • Bought science fiction books
  • Read Car Craft
  • Watched WWE Wrestling
  • Owned a Dodge Ram Diesel“

56Y3T4, Crossroads Villagers, 20-29 Striving Single, Rustic Living, WRDE Distant Exurbans, Wireless Resorters (Telluride, CO)

Distant Exurban (WRDE): “Residents are high school-educated, with lower-middle incomes and modest housing; one-quarter live in mobile homes.

Photo: Visual Hunt

With a population of middle-aged, blue-collar couples and families, Crossroads Villagers is a classic  rural lifestyle.

And there’s an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting.

2011 Statistics:

  • US Households: 2,466,414 (2.11%)
  • Median Household Income: $32,084

Lifestyle & Media Traits:

  • Shopped at Wal-Mart Pharmacy
  • Owned a motor home
  • Read Motorcyclist
  • Watched The Jerry Springer Show
  • Owned a Chevrolet Aveo“

55M4T4, Golden Ponds, 65+Sustaining Seniors, Couples, Rustic Living, WRDE Distant Exurbans, Wireless Resorters ( Elgin, AZ)

2011 Statistics:

  • US Households: 1,985,453 (1.70%)
  • Median Household Income: $31,657

Distant Exurbans (WRDE): “Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. 

Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home.

Photo: Visual Hunt

For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects.

Lifestyle & Media Traits:

  • Purchased in-home vitamins 
  • Ordered garden supplies by phone
  • Read American Legion Magazine
  • Watched The Price is Right
  • Drove a Mercury Sable”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Rustic, High Country Eagle Lifestyles Appeal to You?

We identified three Rustic Eagle residential neighborhoods in California, Montana and New Mexico.

 

Google Maps: Whitefish, MT
Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three High Country Eagle household lifestyles:

High Country Eagle, Rustic Eagles (HCERE) – 20-44 year old Sustaining Families and two 65+ Sustaining Seniors.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 13,401,489
  • Median Household Income : $31,343

“Three of the six segments in Rustic America represent the nation’s most isolated towns and rural villages. 

As a group, T4 residents have relatively modest incomes, low educational levels, aging homes and blue-collar occupations. 

Photo: Visual Hunt

Many of the residents, a mix of young singles and seniors, are unmarried, and they’ve watched scores of their neighbors migrate to the city.

In their remote communities, these consumers spend their leisure time in such traditional small-town activities as fishing and hunting, attending social activities at the local church and veterans club, enjoying country music and car racing.”

Where in the West will you find those three lifestyles?

Google Maps: Whitefish, MT

We identified three Rustic Eagle residential neighborhoods in California, Montana and New Mexico.

 

Which of the following lifestyles best describes you?

64F4T4, Bedrock America, 20-44, Families, Sustaining Families, Town and Country, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Palm Springs, CA)

2011 Statistics:

  • US Households: 2,220,781 (1.90%)
  • Median Household  Income: $27,602

In 2011 Claritas described these Rustic Eagle (HCERE) household lifestyles:

“Bedrock America consists of young, economically challenged families in small, isolated  towns, located throughout the nation’s heartland. 

With modest educations, sprawling families and blue-collar jobs, many of these residents struggle to make ends meet. 

One quarter live in mobile homes. One in three haven’t finished high school.

Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.

Lifestyle & Media Traits:

  • Ordered from Avon
  • Bought toy cars
  • Read Parents Magazine
  • Watched The Young and the Restless
  • Drove a Dodge Ram Flex Fuel”

57M4T4, Old Milltown, 65+, Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles ( Taos, NM)

2011 Statistics:

  • US Households: 1,845,943 (1.58%)
  • Median Household Income: $30,608

Rustic Eagles (HCERE):  “America’s once-thriving mining and manufacturing towns have aged-as have the residents in Old Milltowns communities

Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments.

Photo: Visual Hunt

For leisure, they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants.

Lifestyle & Media Traits:

  • Ordered from Home Shopping Network
  • Did needlepoint
  • Read Good Housekeeping
  • Watched As the World Turns
  • Drove a GMC Canyon”

58M4T4, Back Country Folks, 65+Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Whitefish, MT)

2011 Statistics:

  • US Households: 2,658,532 (2.27%)
  • Median Household Income: $32,207

Rustic Eagles (HCERE):  “Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise.

The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. 

Photo: Visual Hunt

Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

Lifestyle & Media Traits:

  • Ordered from Publishers Clearing House
  • Belonged to church board
  • Read Hunting
  • Watched Soapnet
  • Drove a Ford Ranger”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Rural, High Country Eagle Lifestyles Appeal to You?

Friday nights are for celebrating high school sports.

 

Photo: Visual Hunt
These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three High Country Eagle household lifestyles:

High Country Eagles, Rural Cowboy (HCERC) – 20-29 year old Striving Singles and two 25-54 year old Mainstream Families.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 11,533,179
  • Median Household Income : $43,123

Three Rural Cowboy (HCERC) and another three (of the six) segments in Middle America are filled with middle-class homeowners living in small towns and remote exurbs. 

“Typically found in scenic settings throughout the nation’s heartland, Middle Americans tend to be white, high school educated, living as couples or larger families, and ranging in age from under 25 to over 65.

Photo: Visual Hunt

Like many residents of remote communities, these conservative consumers tend to prefer traditional rural pursuits: fishing, hunting, making crafts, antique collecting, watching television and meeting at civic and veterans clubs for recreation and companionship. 

Friday nights are for celebrating high school sports.”

Where in the West will you find those three lifestyles?

Google Maps: Coeur d’Alene, ID

We find three Rural Cowboy neighborhoods, one each in Arizona, Colorado and Idaho:

  • Surprise, AZ
  • Dillon, CO
  • Coeur d’Alene, ID

 

Which of the following lifestyles best describes you?

45Y3T3, Blue Highways, 20-29 Striving Singles, Middle America HCERC Rural Cowboy, High Country Eagles (Dillon, CO)

Rural Cowboy (HCERC): “On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape.

Among  lifestyles, Blue Highways is the standout for lower middle-class singles and couples who live in isolated towns and farmsteads. 

They like to hunt and fish, the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.”

2011 Statistics:

  • US Households: 1,809,961 (1.55%)
  • Median Household Income: $43,023

Lifestyle & Media Traits:

  • Shopped at Wal-Mart
  • Owned satellite dish
  • Read Guns & Ammo
  • Watched auto racing
  • Drove Chevrolet Colorado“

50F3T3, Kid Country, USA, 25-54, Mainstream Families, Middle America – HCERC  Rural Cowboy, High Country Eagles (Coeur d’Alene, ID)

2011 Statistics:

  • US Households: 1,481,771 (1.27%)
  • Median Household Income: $42,166

Rural Cowboy (HCERC): “Widely scattered throughout the nation’s heartland, Kid Country, USA is a segment dominated by large families living in small towns. 

Predominantly white, with an above average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 16 – 20 percent of residents own mobile homes.

Lifestyle & Media Traits:

  • Ordered from oldnavy.com
  • Bought infant toys
  • Read Fit Pregnancy
  • Watched Nick at Nite
  • Drove a  Nissan Titan Flex Fuel”

51F3T3, Shotguns & Pickups, 25-54, Mainstream Families, Middle America, HCERC  Rural Cowboy, High Country Eagles (Surprise, AZ)

2011 Statistics:

  • US Households: 1,873,167 (1.60%)
  • Median Household Income: $41,859

Rural Cowboy (HCERC): “The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. 

These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.

Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Lifestyle & Media Traits:

  • Shopped at Sears Hardware
  • Went camping
  • Read North American Hunter
  • Watched Outdoor Channel
  • Drove Ford F-Series”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Small Town Border, High Country Eagle Lifestyles Appeal to You?

With modest educations and incomes, these residents maintain low-key, sedentary lifestyles.

 

Photo: Visual Hunt
One of the youngest segments in America-with ten times as many college students as the national average-these neighborhoods feature low incomes and high concentrations of Hispanics and African-Americans.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three High Country Eagle household lifestyles:

High Country Eagles, Small Town Borders (HCESTB) – Two 20-29 year old Striving Singles and one 65+Sustaining Seniors.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 7,935,137
  • Median Household Income : $27,604

  • Wikipedia: Breaking Away Film

These three High Country Eagle residents share similar lifestyles preferences with two of our Permanent Temporaries, The Cutters (PTTC) residents.

“Micro-City Blues was created via the predominantly downscale residents living in the affordable housing found throughout the nation’s smaller cities.

A diverse social group, these segments contain a mix of old and young, singles and widowers, whites, African-Americans and Hispanics.

Most of the workers hold blue-collar jobs—hence the name—and their marketplace behaviors reflect the segments’ varied lifestyles.

This is one of the few social groups where consumers have a high index for video games and bingo, aerobic exercise and fishing, BET and the Country Music Network.”

Where in the West will you find those three lifestyles?

Google Maps: Palm Desert, CA

We’ve found them living in two California communities and a neighborhood in Idaho:

  • Coeur d’Alene, ID
  • Eureka, CA
  • Palm Desert, CA

Which of the following lifestyles best describes you?

47Y3C3, City Startups, 20-29, Singles, Striving Singles, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Eureka, CA)

Small Town Border (HCESTB): “In City Startups, young, multi-ethnic singles have settled in  neighborhoods filled with cheap apartments and a commercial base of cafes, bars, laundromats and clubs that cater to twentysomethings. 

One of the youngest segments in America-with ten times as many college students as the national average-these neighborhoods feature low incomes and high concentrations of Hispanics and African-Americans.

2011 Statistics:

  • US Households: 1,525,847 (1.31%)
  • Median Household Income: $23,777

Lifestyle & Media Traits:

  • Shopped at The Limited
  • Attended college football games
  • Read Spin
  • Watched Game Show Network
  • Drove a Suzuki Forenza”

53Y3C3, Mobility Blues, 20-29, Single, Striving Singles, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Coeur d’Alene, ID)

Small Town Border (HCESTB): “Young singles and single parents make their way to Mobility Blues, a segment of working-class  neighborhoods in America’s satellite cities. 

Racially mixed and under 25 years old, these transient Americans tend to have modest lifestyles due to their lower-income blue-collar jobs.

Surveys show they excel in going to movies, playing basketball and shooting pool.

2011 Statistics:

  • US Households: 1,522,347 (1.30%)
  • Median Household Income: $29,419

Lifestyle & Media Traits:

  • Shopped at Circuit City
  • Went whitewater rafting
  • Read WWE Magazine
  • Watched Telemundo
  • Drove a Hundai Tiburon”

60M4C3, Park Bench Seniors, 65+Sustaining Seniors,  Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Palm Desert, CA)

2011 Statistics:

  • US Households: 1,345,679 (1.15%)
  • Median Household Income: $24,290

Small Town Borders (HCESTB): “Park Bench Seniors typically are retired singles living in the racially mixed neighborhoods of the nation’s satellite cities. 

With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. 

Photo: Visual Hunt

Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows.

Lifestyle & Media Traits:

  • Purchased in-home housewares 
  • Bought gospel music
  • Read Jet
  • Watched The People’s Court
  • Drove a Suzuki Reno”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Satellite City, High Country Eagle Lifestyles Appeal to You?

Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

 

Photo: Visual Hunt
Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

“Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to five High Country Eagle household lifestyles at different stages of their life.

High Country Eagles, Satellite City-zens (HCESC) – Two 25-54, Mainstream Singles, 25-54 Mainstream Families, 55+, Conservative Classics Couples, 55+ Empty Nests Couples.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 9,023,807
  • Median Household Income : $46,335

“The five segments in the C2 social group consist of a mix of Americans—old and young, homeowners and renters, families and singles—who’ve settled in the nation’s satellite cities. 

Photo: Visual Hunt

What they share is a middle-class status, some college educations and a lifestyle heavy on leisure and recreation.

The members of City Centers tend to be big fans of home-centered activities: computer surfing, video renting, TV viewing and playing games and musical instruments. 

Outside their homes, they go to movies, museums and bowling alleys at high rates.”

Google Maps: South Lake Tahoe, CA

Where in the West will you find those five lifestyles?

  • Napa, CA
  • South Lake Tahoe, CA
  • San Marcos, TX
  • Aurora, CO
  • Santa Fe, NM

 

Which of the following lifestyles best describes you?

24Y2C2, Up-and-Comers, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (Napa, CA)

2011 Statistics:

  • US Households: 1,510,327 (1.29%)
  • Median Household Income: $50,556

Satellite City-zens (HCESC):  “Up-and-Comers is a stopover for young, midscale singles before they marry, have families and establish more deskbound lifestyles

Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

Best of Whitefish, Montana

Lifestyle & Media Traits:

  • Shopped at Ethan Allen Galleries
  • Done Karate
  • Read Maxim
  • Watched MTV
  • Drove a Nissan Xterra”

35Y2C2, Boomtown Singles, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (San Marcos, TX)

2011 Statistics:

  • US Households: 1,617,454 (1.38%)
  • Median Household Income: $39,838

Satellite City-zens (HCESC):  “Affordable housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities.

Slowly Evolving Neighborhoods

Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

Lifestyle & Media Traits:

  • Shopped at Victoria’s Secret
  • Done Karate
  • Read Elle
  • Watched VH1
  • Drove a Suzuki SX4″

34F3C2, White Picket Fences, 25-54, Families, Mainstream Families, City Centers, HCESC Satellite City-zens, High Country Eagles (Aurora, CO)

2011 Statistics:

  • US Households: 1,536,574 (1.31%)
  • Median Household Income: $51,800

Satellite City-zens (HCESC):  “Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. 

But the current version is characterized by modest homes and ethnic diversity-including a disproportionate number of Hispanics and African-Americans.

Lifestyle & Media Traits:

  • Ordered from BMG Music
  • Rented/bought kid’s videos
  • Read People en Espanol
  • Watched Latin Grammy Awards
  • Drove a Saturn ION”

27M2C2, Middleburg Managers, 55+, Couples, Conservative Classics, City Centers, HCESC Satellite City-zens, High Country Eagles (South Lake Tahoe, CA)

2011 Statistics:

  • US Households: 2,276,009 (1.95%)
  • Median Household Income: $51,769

Satellite City-zens (HCESC): “Middleburg Managers arose when empty nesters settled in satellite communities which offered a lower cost of living and more relaxed pace.

Photo: Visual Pursuit

Today, segment residents tend to be middle-class and over 55 years old, with solid managerial jobs and comfortable retirements. 

 In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture.” 

Lifestyle & Media Traits:

  • Shopped at Office Depot
  • Bought books on tape
  • Read VFW Magazine
  • Watched Inspiration Network
  • Drove Mercury Grand Marquis Flex Fuel”

41M3C2, Sunset City Blues, 55+ Cautious Couples, Empty Nests – City Centers, HCESC Satellite City-zens, High Country Eagles (Santa Fe, NM)

2011 Statistics:

  • US Households: 2,083,443 (1.78%)
  • Median Household Income: $39,366

Satellite City-zens (HCESC): “Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting closed to it.

These empty-nesters tend to own their homes but have modest educations and incomes.

Photo: Visual Hunt

They maintain a low-key lifestyle filled with newspapers and television by day, and family style restaurants at night.

Lifestyle & Media Traits:

  • Ordered from QVC
  • Collected coins
  • Read Ladies’ Home Journal
  • Watched One Life to Live
  • Drove a Kia Borrego”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Posted on

Which Inner Suburban, Permanently Temporary Lifestyles Appeal to You?

Filled with young, single adults, New Beginnings is a magnet for adults in transition.

Photo: Visual Hunt
Many of the residents are twentysomething singles and couples just starting out on their career paths who live in communities attractive to older neighbors who may be starting over after recent divorces or job losses. 

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Suburbs

Claritas / Nielsen PRIZM ranks suburbs as having a medium density, although they may in fact be surrounded by high density urban areas.

“Population density rises as you approach the city, and decreases as you move away from it.”

Photo: Visual Hunt

In 2011 roughly 23.4% of the population in the United States lived in the nation’s suburbs.

And Claritas / Nielsen PRIZM said:

“Suburbs have population density scores between 40 and 90, and are clearly dependent on urban areas or second cities.” 

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Permanent Temporaries, Start Overs (PTSO) – Two 55+ year old Couples, a 20-29 year old Single and a 25-54 year old  Family life stages.

Statistics:

2011 Statistics:

  • US Households: 5,854,297
  • Median Household Income : $27,116

According to Claritas / Nielsen PRIZM, “The four segments in the Inner Suburbs social group are concentrated in the inner-ring suburbs of major metros—areas where residents tend to be high school educated, unmarried and lower-middle class.

Watching the People’s Court. Photo: Visual Hunt

One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. 

Among the group’s preferences: TV news and daytime programming, Spanish and black radio, telephony services and pagers, cheap fast food and high-end department stores.”

Google Maps: Boulder, CO

Where in the West will you find those three lifestyles?

We’ve identified households in Arizona, California and Colorado:

  • Surprise, AZ
  • Santa Cruz, CA
  • Boulder, CO

Which of the following lifestyles best describes you?

44Y3S4, New Beginnings, 20-29, Singles, Striving Singles, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Santa Cruz, CA)

“Filled with young, single adults, New Beginnings is a magnet for adults in transition.

Start Over (PTSO) :  “Many of the residents are twentysomething singles and couples just starting out on their career paths who live in communities attractive to older neighbors who may be starting over after recent divorces or job losses.  

Ethnically diverse-with nearly half its residents Hispanic, Asian or African-American-New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.”

2011 Statistics:

  • US Households: 1,837,994 (1.57%)
  • Median Household Income: $31,226

Here are some examples from Claritas Lifestyle & Media Traits. They:

  • Shopped at Express
  • Read comic books
  • Read Vibe
  • Watched Maury
  • Owned a Kia Spectra”

52F3S4, Suburban Pioneers, 25-54, Families, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Boulder, CO)

2011 Statistics:

  • US Households: 1,240,482 (1.06%)
  • Median Household Income: $33,658

Start Overs (PTSO):  “Suburban Pioneers represents one of the nation’s eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs.

They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. 

But what unites these residents-a diverse mix of whites, Hispanics and African-Americans is a working-class sensibility and an appreciation for their off-the-beaten track neighborhoods.

Lifestyle & Media Traits:

  • Shopped at Lane Bryant
  • Bought mail order toys
  • Read OK! Magazine
  • Watched Sabado Gigante
  • Drove Dodge Charger”

46M3S4, Old Glories, 55+, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (none in Knowledge Bank)

2011 Statistics:

  • US Households: 1,155,944 (0.99%)
  • Median Household Income: $31,162

Start Overs (PTSO): “Old Glories are the nation’s downscale suburban retirees, Americans aging in place in older apartment complexes.

These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles.

Photo: Visual Hunt

They’re among the nation’s most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.

Lifestyle & Media Traits:

  • Purchased Clothing In-Home
  • Played bingo
  • Read Saturday Evening Post
  • Watched Jeopardy!
  • Drove a Kia Rio”

49M3S4, American Classics, 55+, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Surprise, AZ)

2011 Statistics:

  • US Households: 1,211,533 (1.04%)
  • Median Household Income: $34,680

Start Overs (PTSO): “They may be older, lower-middle class and retired, but the residents of American Classics are still living the American Dream of home ownership.

Photo: Visual Hunt

Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties.

Lifestyle & Media Traits:

  • Ordered from Reader’s Digest
  • Gambled in Atlantic City, NJ
  • Read American Woodworker
  • Watched The Dr. Phil Show
  • Drove a Chevrolet Monte Carlo”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

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Which Urban or Small City, Permanently Temporary Lifestyles Appeal to You?

Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.

 

Photo: Visual Hunt
The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Urban and Small City Cores

Urban Centers

Claritas / Nielsen PRIZM defines Urban areas (U) as having  population density scores between 85 and 99.

Photo: Visual Hunt

“They include both the downtowns of major cities and surrounding neighborhoods. 

These areas often extend beyond the city limits and into surrounding jurisdictions.”

 

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Permanent Temporaries, The Cutters (PTTC): One 20-44  year old Sustaining Family household.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

Claritas / Nielsen PRIZM contrasts Urban Uptown with  Urban Downtown households with income at the bottom of the scale.

2011 Statistics:

  • US Households: 5,854,297
  • Median Household Income : $27,116
    Photo: Visual Hunt

“Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but affordable housing is part of the allure for the group’s young singles and aging retirees. 

One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. 

Among the group’s preferences: TV news and daytime programming, Spanish and black radio, telephony services and pagers, cheap fast food and high-end department stores.”

Google Maps: Highland Park, CA

Where in the West will you find those three lifestyles?

We’ve identified one in Southern California:

  • Highland Park, CA

How well does the following lifestyle describe you?

66F4U3, Low-Rise Living, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTTC The Cutters, Permanent Temporaries (Highland Park, CA)

2011 Statistics:

  • US Households: 1,693,512 (1.45%)
  • Median Household Income: $24,378

In 2011 Claritas described The Cutters (PTTC) second household lifestyle:

Photo: Visual Hunt

“The most economically challenged urban segment, Low-Rise Living is known as a transient world for young, ethnically diverse singles and single parents.  

Home values are low-about half the national average-and even then less than a quarter of residents can afford to own real estate.

Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.”

Lifestyle & Media Traits:

  • Purchased in-home cosmetics 
  • Traveled domestically by bus
  • Read Ebony
  • Watched BET
  • Drove a Nissan Pathfinder”

Small City Cores

Let’s turn to the neighborhoods where we’ll find the remaining Permanent Temporaries living in less dense metropolitan areas.:

2011 Statistics:

18.3% of United States population.

Photo: Visual Hunt

Second Tier Cities are less densely populated than urban areas, with population density scores between 40 and 85.

They are surrounded by areas of moderate or low population density, so that population density usually decreases on all sides of a second city. 

They can be independent cities or satellites cities in major metro areas.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Permanent Temporaries, The Cutters (PTTC) – 20-44 year old Sustaining Families and 65+ year old Sustaining Seniors.

2011 Statistics:

  • US Households: 7,935,137
  • Median Household Income : $27,604

    Wikipedia: “Breaking Away” Film

“Micro-City Blues was created via the predominantly downscale residents living in the affordable housing found throughout the nation’s smaller cities.

A diverse social group, these segments contain a mix of old and young, singles and widowers, whites, African-Americans and Hispanics. 

Most of the workers hold blue-collar jobs—hence the name—and their marketplace behaviors reflect the segments’ varied lifestyles. 

This is one of the few social groups where consumers have a high index for video games and bingo, aerobic exercise and fishing, BET and the Country Music Network.”

Google Maps: Eureka, CA

Where in the West will you find those two lifestyles?

We’ve identified two sustaining lifestyles in California:

  • Ukiah, CA
  • Eureka, CA

 

Which of the following lifestyles best describes you?

63F4C3, Family Thrifts, 20-44, Families, Sustaining Families, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Ukiah, CA)

2011 Statistics:

  • US Households: 2,134,566 (1.83%)
  • Median Household Income: $30,290

In 2011 Claritas described The Cutters (PTTC) household lifestyles:

“The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs.

In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.”

Lifestyle & Media Traits:

  • Shopped at Walgreen
  • Bought large baby dolls
  • Read Life & Style
  • Watched Noticiero Univision
  • Drove Suzuki Cars“

62M4C3, Hometown Retired , 65+, Seniors, Sustaining Seniors, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Eureka, CA)

2011 Statistics:

  • US Households: 1,406,698 (1.20%)
  • Median Household Income: $27,609

The Cutters (PTTC):  “With three-quarters of all residents over 65 years old, Hometown Retired is one of the oldest lifestyles. 

These racially mixed seniors tend to live in aging homes-half were built before 1958-and typically get by on social security and modest pensions. 

Photo: Visual Hunt

Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

Lifestyle & Media Traits:

  • Ordered items by mail
  • Collected stamps
  • Read Womans Day
  • Watched Judge Judy
  • Drove a Mercury Grand Marquis”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

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