Which of These 7 Mature 55+ Year Old Lifestyles Describes You?

The second over 55 age group splinters into 7 lifestyle segments stretching across the midlevel of status and influence.

 

Photo: Visual Hunt
They have high rates for reading, travel, eating out at family restaurants and pursuing home-based hobbies like coin collecting and gardening.

 

Part One:  Which Classic 55+ Year Old Lifestyle Describes You Best?

Lifestyles Segments by Ages

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

50-Somethings

Gail Sheehy called this time of life the “Fearless or Flaming 50s”.

And, we’re about halfway through Erik Erikson’s Adulthood.

Existential Question:  Can I make my life count?

 

55+ Year Old Singles, Couples and Widows

By the time you’re in your mid-fifties your generation’s cohort splinters into 13 lifestyle segments stretching across the midlevel of status and influence.

Claritas / Nielsen PRIZM groups the more affluent seven segments into what they call Conservative Classics.

Another large group of Mature Years segments is Cautious Couples, featuring an over-55-year-old mix of singles, couples and widows.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 12,266,568
  • Median Household Income : $41,303
Photo: Visual Hunt

Widely scattered throughout the nation, the residents in these seven segments typically are working-class and white, with some college education and a high rate of homeownership. 

Given their blue-collar roots, Cautious Couples today pursue sedate lifestyles. 

They have high rates for reading, travel, eating out at family restaurants and pursuing home-based hobbies like coin collecting and gardening.”

Where are you likely to these more cautious seven  lifestyles?

Southwest United States – Wikitravel

Here’s a sample of lifestyles and communities where you can find neighbors in the 55+ age group in the West.

  • Arizona: Prescott and Surprise
  • California: La Mirada and Idyllwild
  • Colorado: Lakewood
  • New Mexico: Santa Fe

The second over 55 age group splinters into 7 lifestyle segments stretching across the midlevel of status and influence.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

  • Wealthy Influentials – Portfolio Locals (WIPL)
  • Wireless Resorters –  Two Resort Suburbans (WRRS)
  • High Country Eagles – Satellite City-zens (HCESC)
  • Permanent Temporaries – Interim Middle Managers (PTIMM) and Two Start Overs (PTSO)

Which of the following lifestyle profiles describes you best?

38M3T3, Simple Pleasures, 55+, Couples, Cautious Couples, Middle America, WRRS Resort Suburbans, Wireless Resorters (Idyllwild, CA)

2011 Statistics:

  • US Households: 2,754,587 (2.36%)
  • Median Household Income: $43,257

Resort Suburbans (WRRS): With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes.

Photo: Visual Hunt

Many are high school-educated seniors who held blue-collar jobs before their retirement.

And a disproportionate number served in the military; no segment has more members of veterans clubs.

Lifestyle & Media Traits:

  • Shopped at True Value
  • Belonged to a fraternal order
  • Read fraternal magazines
  • Watched Wheel of Fortune
  • Drove Ford Taurus”

39M3S3, Domestic Duos, 55+, Couples, Cautious Couples, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Lakewood, CO)

2011 Statistics:

  • US Households: 1,398,562 (1.20%)
  • Median Household Income: $49,261

Interim Middle Managers (PTIMM): Domestic Duos represents a middle-class mix of mainly over 55 singles and married couples living in older suburban homes.

Photo: Visual Hunt

With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle.

Residents like to socialize by going bowling, seeing a play, meeting at the local fraternal order or going out to eat

Lifestyle & Media Traits:

  • Shopped at Kohl’s
  • Cruised on Norwegian
  • Read Smithsonian
  • Watched Live from Lincoln Center
  • Drove a Chevrolet Impala”

40M3U2, Close-In Couples, 55+, Couples, Cautious Couples, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (La Mirada, CA)

2011 Statistics:

  • US Households: 1,327,575 (1.14%)
  • Median Household Income: $40,860

Portfolio Locals (WIPL):  Close-In Couples is a group of predominantly older, African-American couples living in older homes in the urban neighborhoods of mid-sized metros.

Photo: Visual Hunt

High school educated and empty nesting, these 55-year-old-plus residents typically live in older city neighborhoods, enjoying secure and comfortable retirements.

Lifestyle & Media Traits:

  • Shopped at Macy’s
  • Traveled domestically by railroad
  • Read The New Yorker
  • Watched The View
  • Drove a Chrysler PT Cruiser”

41M3C2, Sunset City Blues, 55+ Couples, Cautious Couples, Empty Nests – City Centers, HCESC Satellite City-zens, High Country Eagles (Santa Fe, NM)

2011 Statistics:

  • US Households: 2,083,443 (1.78%)
  • Median Household Income: $39,366

Satellite City-zens (HCESC): Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting closed to it.

These empty-nesters tend to own their homes but have modest educations and incomes.

Photo: Visual Hunt

They maintain a low-key lifestyle filled with newspapers and television by day, and family-style restaurants at night.

Lifestyle & Media Traits:

  • Ordered from QVC
  • Collected coins
  • Read Ladies’ Home Journal
  • Watched One Life to Live
  • Drove a Kia Borrego”

43M3T3, Heartlanders, 55+, Couples, Cautious Couples, Middle America – WRRS Resort Suburbans , Wireless Resorters (Prescott. AZ)

2011 Statistics:

  • US Households: 2,334,924 (2.00%)
  • Median Household Income: $43,485

Resort Suburbans (WRRS): America was once a land of small middleclass towns, which can still be found today among Heartlanders.

Photo: Visual Hunt

This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes.

In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

Lifestyle & Media Traits

  • Shopped at Kmart
  • Sewed clothing from patterns
  • Read Family Handyman
  • Watched CBS Early Show
  • Drove a GMC Sierra Flex Fuel”

46M3S4, Old Glories, 55+, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (none in Knowledge Bank)

2011 Statistics:

  • US Households: 1,155,944 (0.99%)
  • Median Household Income: $31,162

Start Overs (PTSO): Old Glories are the nation’s downscale suburban retirees, Americans aging in place in older apartment complexes.

These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles.

Photo: Visual Hunt

They’re among the nation’s most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.

Lifestyle & Media Traits:

  • Purchased Clothing In-Home
  • Played bingo
  • Read Saturday Evening Post
  • Watched Jeopardy!
  • Drove a Kia Rio”

49M3S4, American Classics, 55+, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Surprise, AZ)

2011 Statistics:

  • US Households: 1,211,533 (1.04%)
  • Median Household Income: $34,680

Start Overs (PTSO): “They may be older, lower-middle class and retired, but the residents of American Classics are still living the American Dream of home ownership.

Photo: Visual Hunt

Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties.

Lifestyle & Media Traits:

  • Ordered from Reader’s Digest
  • Gambled in Atlantic City, NJ
  • Read American Woodworker
  • Watched The Dr. Phil Show
  • Drove a Chevrolet Monte Carlo”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which 30-44 Year Old Couple Lifestyle Fits You Best?

The eight segments in Midlife Success make up more affluent  Younger Years class.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

 

Lifestyles Segments by Ages

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

20-Somethings

You’ll notice that, in general, the older you get, the more affluent you become.

According to Claritas / Nielsen PRIZM 20-29 Singles “make up the most downscale” of the four 20-something lifestyle groups.

Especially when compared to the next older set of single lifestyles – 25-54 year olds.

And the younger 20-44 year old families occupy the  lowest affluent rankings for lifestyle profiles even within other family groups, no matter what age.

That comparison also includes the last of the seven 20-something families lifestyles in the 25-54 age group.

30-Somethings

Now let’s turn your attention to the first of two more affluent groups within the “30-Something” age range.

Gail Sheehy

According to Gail Sheehy,  this is the Making It  stage … they set a timetable for fulfilling their goals.

It is of consuming importance to become acknowledged as a junior member of their occupational tribe.

Men who continue to focus narrowly their external goals can be, more than at any other time in their lives, shallow and boring.

My have mastered early adult tensions, or still working on them.”

30-44 Singles and Couples

The eight segments in Midlife Success make up more affluent  Younger Years class.

  • Wealthy Influentials – One Affluently Elite (WIAE), Two Exurb Society (WIES) and  two Digitally Mobiles (WIDM)
  • Wireless Resorters – Premier Resorts (WRPR) and two Maturing Resorts (WRMR)
  • One Permanent Temporary – Interim Middle Managers (PTIMM)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 14,633,208
  • Median Household Income : $69,063

The segments in Midlife Success typically are filled with childless singles and couples in their thirties and forties. 

Attracting Trend-Setting Couples Photo: Visual Hunt

The wealthiest of the Younger Years class, this group is home to many white, college-educated residents who make six-figure incomes at executive and professional jobs but also extends to more middle class segments. 

Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise and travel.

Where are you likely to these eight more affluent single and couple lifestyles?

Four in California, two in Colorado, and one each in Arizona and New Mexico: 

Downtown Bolder, Colorado Photo: Visual Hunt
  • Irvine, CA
  • Mission Viejo, CA
  • Truckee, CA
  • Westwood, CA
  • Boulder, CO
  • Louisville, CO
  • Scottsdale, AZ
  • Santa Fe, NM

Which of the following 30-Something, Midlife Success Lifestyles  describes you best?

03Y1S1, Movers & Shakers,  30-44, Couples, Midlife Success, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (Scottsdale, AZ)

2011 Statistics:

  • US Households: 1,878,356 (1.61%)
  • Median Household Income: $103,357

Affluently Elite  (WIAE): Movers & Shakers is home to America’s up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. 

Given its high percentage of executives and white-collar professionals, there’s a decided business bent to this segment: 

Photo: Visual Hunt

Movers & Shakers rank number one for owning a small business and having a home office. 

Lifestyle & Media Traits:

  • Ordered from J.Crew
  • Attended NHL games
  • Read Inc.
  • Watched Saturday Night Live
  • Drove a Land Rover Range Rover”

08Y1S2, Executive Suites, 30-44,  Couples, Midlife Success, Affluentials, Exurb Society, WIES, Wealthy Influentials (Mission Viejo, CA)

2011 Statistics:

  • US Households: 1,068,292 (0.91%)
  • Median Household Income: $73,951

Exurb Society (WIES): “Executive Suites consists of upper middle class singles and couples typically living just beyond the nation’s beltways. 

Photo: Visual Hunt

Filled with significant numbers of Asian Americans and college graduates-both groups are represented at more than twice the national average.

This segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

Lifestyle & Media Traits:

  • Shopped at IKEA
  • Played racquetball
  • Read Wired
  • Watched The Office
  • Drove an Acura TSX”

11Y1T1, God’s Country, 30-44, Couples, Midlife Success, Landed Gentry, WRMR, Maturing Resorts, Wireless Resorters (Boulder, CO)

2011 Statistics:

  • US Households: 1,699,924 (1.45%)
  • Median Household Income: $83,935

Maturing Resorts (WRMR): When city dwellers and suburbanites began moving to the country in the 1970s, God’s Country emerged as the most affluent of the nation’s exurban lifestyles. 

Photo: Stephen G. Howard

Today, wealthier communities exist in the hinterlands, but God’s Country remains a haven for upper income couples in spacious homes.

Typically college-educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid back leisure.

Lifestyle & Media Traits

  • Ordered from zappos.com
  • Took golf vacations
  • Read Yachting
  • Watched Bloomberg Television
  • Drove an Audi S6″

12Y1C1, Brite Lites Lil City, 30-44, Couples, Midlife, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Santa Fe, NM)

2011 Statistics:

  • US Households: 1,832,821 (1.57%)
  • Median Household Income: $72,461

Digitally Mobiles (WIDM): “Not all of the America’s chic sophisticates live in major metros. 

Brite Lights, Li’l City is a group of well-off, middle-aged couples settled in the nation’s satellite cities. 

Santa Fe, New Mexico Photo: Visual Hunt

Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers and swank homes filled with the latest technology. 

Lifestyle & Media Traits:

  • Shopped at Crate & Barrel
  • Participated in fantasy sports
  • Read Skiing
  • Watched Lost
  • Drove a Volkswagen CC

13F2C1, Upward Bound, 30-44, Couples, Midlife Success, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Louisville, CO)

2011 Statistics:

  • US Households: 1,955,876 (1.67%)
  • Median Household Income: $83,651

Digitally Mobiles (WIDM): “More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. 

Photo: Visual Hunt

In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. 

Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment. 

Lifestyle & Media Traits:

  • Ordered from target.com
  • Bought toys by Internet
  • Read PC Gamer
  • Watched The N
  • Drove a Toyota Sequoia

19Y1S2, Home Sweet Home, 30-44, Couples, Midlife Success, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials, ( (Irvine, CA)

2011 Statistics:

  • US Households: 2,127,048 (1.82%)
  • Median Household Income: $68,185

Exurb Society (WIES): Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children. 

Photo: Visual Hunt

The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs.

With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

Lifestyle & Media Traits:

  • Ordered from BarnesandNoble.com
  • Bought collectors Items online
  • Read Macworld
  • Watched Discovery Health Channel
  • Drove a Volkswagen Passat”

25Y1T1, Country Casuals, 30-44, Couples, Midlife Success, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Westwood, CA)

2011 Statistics:

  • US Households: 1,741,070 (1.49%)
  • Median Household Income: $71,235

Premier Resorts (WRPR):  “There’s a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper middle-class households that have started to empty-nest. 

Photo: Visual Hunt

Workers here-and most households boast two earners-have wellpaying blue- or white-collar jobs, or own small businesses. 

Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.

Lifestyle & Media Traits:

  • Shopped at priceline.com
  • Did woodworking
  • Read Everyday With Rachel Ray
  • Watched Great American Country Channel
  • Drove Ford F-Series Diesels”

30Y1S3, Suburban Sprawl, 30-44, Singles Midlife, Suburbs,  PTIMM Interim Middle Managers (none in knowledge bank)

2011 Statistics:

  • US Households: 1,529,350 (1.31%)
  • Median Household Income: $50,584
Photo: Visual Hunt

Interim Middle Managers (PTIMM):  “Suburban Sprawl is an unusual American lifestyle: a collection of midscale, middle-aged singles and couples living in the heart of suburbia. 

Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue cocooning versions of the American Dream.

Among their favorite activities are jogging on treadmills, playing trivia games and renting videos.

Lifestyle & Media Traits:

  • Shopped at FedEx Kinkos
  • Sung karaoke
  • Read Cycle World
  • Watched Scrubs
  • Drove a Mazda 6″

37Y1T2, Mayberry-ville, 25-54, Families, Couples, Midlife Success, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Truckee, CA)

2011 Statistics:

  • US Households: 2,756,347 (2.36%)
  • Median Household Income: $53,744

Maturing Resorts (WRMR): “Like the old Andy Griffith show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life.

Photo: Visual Hunt

In these small towns, middle-class couples and families like to fish and hunt during the day, and stay home and watch TV at night.

With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles and pickup trucks.

Lifestyle & Media Traits:

  • Shopped at Sherwin-Williams
  • Went hunting with a gun
  • Read Bassmaster
  • Watched Daytona 500
  • Drove a GMC Sierra Diesel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

30-Somethings Part Two: 35-54 Families

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which 25-54 Year Old Family Lifestyle Describes You Best?

Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media.

Where are you likely to run into Mainstream Families? Three in the Rocky Mountain State and four from the coast to the mountains, lakes and more.

 

Final of Four Parts in the 20-Somethings Series:

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two:  Which 20-44 Year Old Family Lifestyles Fits You?

Part Three: Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

25-54 Families

Like Mainstream Singles,  Mainstream Families  bridge Erik Erikson’s Early Adulthood life stage which ranges  from ages 20 to 39 and  Full Adulthood  roughly between ages 40 – 64.

According to Claritas / Nielsen PRIZM they are more likely to show up in High Country Eagles and Permanent Temporaries neighborhoods, but also in  Wealthy Influentials and Wireless Resorters communities as well.

  • High Country Eagles – Satellite City-zens (HCESC) and Rural Cowboy (HCERC)
  • Permanent Temporaries – Interim Middle Managers (PTIMM) and Start Overs (PTSO)
  • Wealthy Influentials – Portfolio Locals (WIPL)
  • Wireless Resorters – Two Maturing Resorts (WRMR)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 13,771,736
  • Median Household Income : $46,295

Mainstream Families refers to a collection of seven segments of middle- and working-class child-filled households. 

While the age range of adults is broad—from 25 to 54—most families have at least one child under 18. 

And residents in this exurban group share similar consumption patterns, living in modestly priced homes—including mobile homes—and ranking high for owning three or more cars. 

As consumers, Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media.

Where are you likely to run into Mainstream Families? Three in the Rocky Mountain State and five from the coast to the mountains, lakes and more.

  • Aurora, CO
  • Boulder, CO
  • Lakewood, CO
  • Park City, UT
  • Surprise, AZ
  • Santa Cruz, CA
  • Coeur d’Alene, ID
  • New Braunfels, TX

 

Which of these 8 family lifestyles fit you the best?

32F3T2, New Homesteaders, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (New Braunfels, TX)

2011 Statistics:

  • US Households: 2,102,864
  • Median Household Income: $56,181

Maturing Resorts (WRMR): “Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods.

Photo: Visual Hunt

With decent-paying jobs in white-collar and service industries, these dual income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.

Lifestyle & Media Traits

  • Shopped at Best Buy
  • Bought toys
  • Read American Baby
  • Watched Cartoon Network
  • Drove a Chevrolet Uplander Flex Fuel

33F3T2, Big Sky Families, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Park City, UT)

2011 Statistics:

  • US Households: 2,130,960 (1.82%)
  • Median Household Income: $55,553

Maturing Resorts (WRMR): “Scattered in placid towns across the American heartland, Big Sky Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. 

Residents like to play baseball, basketball and volleyball, besides going fishing, hunting and horseback riding.

Tentertain their sprawling families, they buy virtually every piece of sporting equipment on the market.

Lifestyle & Media Traits

  • Ordered from eBay.com
  • Attended high school sports
  • Read Field & Stream
  • Watched X Games
  • Drove a Chevrolet Silverado Diesel”

34F3C2, White Picket Fences, 25-54, Families, Mainstream Families, City Centers, HCESC Satellite City-zens, High Country Eagles (Aurora, CO)

2011 Statistics:

  • US Households: 1,536,574 (1.31%)
  • Median Household Income: $51,800

Satellite City-zens (HCESC):  Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. 

But the current version is characterized by modest homes and ethnic diversity-including a disproportionate number of Hispanics and African-Americans.

Lifestyle & Media Traits

  • Ordered from BMG Music
  • Rented/bought kid’s videos
  • Read People en Espanol
  • Watched Latin Grammy Awards
  • Drove a Saturn ION”

36F3S3, Blue-Chip Blues, 25-54, Mainstream Families, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries  (Santa Cruz, CA)

2011 Statistics:

  • US Households: 1,458,594 (1.25%)
  • Median HH Income: $50,667

Interim Middle Managers (PTIMM):  Blue-Chip Blues is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. 

Ethnically diverse-with a significant presence of Hispanics and African-Americans-the segment’s aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households

Lifestyle & Media Traits

  • Shopped at Marshalls
  • Bought fashion dolls
  • Read Baby Talk
  • Watched Univision
  • Drove a Mitsubishi Lancer”

50F3T3, Kid Country, USA, 25-54, Mainstream Families, Middle America – HCERC  Rural Cowboy, High Country Eagles (Coeur d’Alene, ID)

2011 Statistics:

  • US Households: 1,481,771 (1.27%)
  • Median Household Income: $42,166

Rural Cowboy (HCERC): “Widely scattered throughout the nation’s heartland, Kid Country, USA is a segment dominated by large families living in small towns. 

Predominantly white, with an above average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 16 – 20 percent of residents own mobile homes.

Lifestyle & Media Traits

  • Ordered from oldnavy.com
  • Bought infant toys
  • Read Fit Pregnancy
  • Watched Nick at Nite
  • Drove a  Nissan Titan Flex Fuel”

51F3T3, Shotguns & Pickups, 25-54, Mainstream Families, Middle America, HCERC  Rural Cowboy, High Country Eagles (Surprise, AZ)

2011 Statistics:

  • US Households: 1,873,167 (1.60%)
  • Median Household Income: $41,859

Rural Cowboy (HCERC): “The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. 

These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.

Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Lifestyle & Media Traits

  • Shopped at Sears Hardware
  • Went camping
  • Read North American Hunter
  • Watched Outdoor Channel
  • Drove Ford F-Series”

52F3S4, Suburban Pioneers, 25-54, Families, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Boulder, CO)

2011 Statistics:

  • US Households: 1,240,482 (1.06%)
  • Median Household Income: $33,658

Start Overs (PTSO):  Suburban Pioneers represents one of the nation’s eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs.

They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. 

But what unites these residents-a diverse mix of whites, Hispanics and African-Americans is a working-class sensibility and an appreciation for their off-the-beaten track neighborhoods.

Lifestyle & Media Traits

  • Shopped at Lane Bryant
  • Bought mail order toys
  • Read OK! Magazine
  • Watched Sabado Gigante
  • Drove Dodge Charger”

54F3U2, Multi-Culti Mosaic, 25-54, Families, Mainstream Families, Midtown Mix, WIPL Portfolio Locals, Wealthy Influentials (Lakewood, CO)

2011 Statistics:

  • US Households: 1,947,324 (1.67%)
  • Median HH Income: $34,876

Portfolio Locals (WIPL):  An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. 

With nearly a quarter of the residents foreign-born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.

Lifestyle & Media Traits

  • Shopped at CVS Pharmacy
  • Bought Spanish/Latin music
  • Read Seventeen
  • Watched Premio Juventud
  • Drove a Volkswagen GLI

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

Young, hip singles are the prime residents of Mainstream Singles, a lifestage group of twenty-somethings who’ve recently settled in metro neighborhoods.

Downtown Bolder, Colorado
Once known as the home of the nation’s yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom.

 

20-Somethings Series:

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two:  Which 20-44 Year Old Family Lifestyles Fits You?

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

25 – 54 Singles

Mainstream Singles bridge Erik Erikson’s Early Adulthood life stage which ranges  from ages 20 to 39 and  Full Adulthood  roughly between ages 40 – 64

According to Claritas / Nielsen PRIZM, Mainstream Singles  more likely show up in Wealthy Influentials and High Country Eagles neighborhoods, but also in Wireless Resorters and Permanent Temporaries communities as well.

  • Wealthy Influentials – Three Portfolio Locals (WIPL)
  • High Country Eagles – Two Satellite City-zens (HCESC)
  • Wireless Resorters – One Maturing Resorts (WRMR)
  • Permanent Temporaries – One Interim Middle Managers (PTIMM)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 11,646,061
  • Median Household Income : $50,071

Mainstream Singles segments are twice as likely as the general population to include college students living in group quarters.

Young, hip singles are the prime residents of Mainstream Singles, a lifestage group of twenty-somethings who’ve recently settled in metro neighborhoods. 

Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs.” 

Where are you likely to run into Mainstream Singles?

  • Chandler, AZ
  • Tempe, AZ
  • Huntington Beach, CA
  • Napa, CA
  • Aspen, CO
  • San Marcos, TX

 

Which of these 7 single lifestyles fit you the best?

04Y2U1, Young Digerati, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Chandler, AZ)

2011 Statistics

  • US Households: 1,397,823 (1.20%)
  • Median Household Income: $85,599

Portfolio Locals (WIPL): Young Digerati are the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.

Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.

Lifestyle & Media Traits

  • Ordered from expedia.com
  • Gone water skiing
  • Read The Economist
  • Watched Independent Film Channel
  • Drove an Audi A3

16Y2U1, Bohemian Mix, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Huntington Beach, CA)

2011 Statistics

  • US Households: 2,052,684 (1.76%)
  • Median Household Income: $54,098

Portfolio Locals (WIPL):  “A collection of young, mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles.

Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites.  

In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.

Lifestyle & Media Traits:

  • Shopped at Express
  • Rented/bought foreign videos
  • Read Details
  • Watched soccer on TV
  • Drove a Volkswagen Rabbit”

22Y2S3, Young Influentials, 25-54, Mainstream Singles, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Tempe, AZ)

2011 Statistics

  • US Households: 1,712,614 (1.47%)
  • Median Household Income: $49,182

Interim Middle Managers (PTIMM): “Once known as the home of the nation’s yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom. 

Today, the segment is a common address for younger, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. 

Downtown Bolder, Colorado

Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs, and casual-dining restaurants.

Lifestyle & Media Traits:

  • Ordered from orbitz.com
  • Attended NBA games
  • Read Entrepreneur
  • Watched Family Guy
  • Drove a Subaru Outback”

23Y2T2, Greenbelt Sports, 25-54, Mainstream Singles, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Aspen, CO)

2011 Statistics

  • US Households: 1,560,639 (1.34%)
  • Median Household Income: $57,334

Maturing Resorts (WRMR):  “A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle. 

Most of these middle-aged residents are married, college-educated and own new homes; about a third have children.

Summer Outdoors

And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.

Lifestyle & Media Traits:

  • Ordered from Lands’ End
  • Gone horseback riding
  • Read Modern Bride
  • Watched Fox Sports Net
  • Drove a Subaru Legacy

24Y2C2, Up-and-Comers, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (Napa, CA)

2011 Statistics

  • US Households: 1,510,327 (1.29%)
  • Median Household Income: $50,556

Satellite City-zens (HCESC):  “Up-and-Comers is a stopover for young, midscale singles before they marry, have families and establish more deskbound lifestyles

Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

Best of Whitefish, Montana

Lifestyle & Media Traits:

  • Shopped at Ethan Allen Galleries
  • Done Karate
  • Read Maxim
  • Watched MTV
  • Drove a Nissan Xterra”

31Y2U2, Urban Achievers, 25-54, Singles, Mainstream Singles, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (Tempe, AZ)

2011 Statistics

  • US Households: 1,794,520 (1.54%)
  • Median Household Income: $35,535

Portfolio Locals (WIPL): “Concentrated in the nation’s port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. 

These young singles and couples are typically college educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.

Lifestyle & Media Traits

  • Shopped at Banana Republic
  • Played soccer
  • Read Latina
  • Watched Tyra
  • Drove a Volkswagen GTI”

35Y2C2, Boomtown Singles, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (San Marcos, TX)

2011 Statistics

  • US Households: 1,617,454 (1.38%)
  • Median Household Income: $39,838

Satellite City-zens (HCESC):  “Affordable housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities.

Slowly Evolving Neighborhoods

Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

Lifestyle & Media Traits

  • Shopped at Victoria’s Secret
  • Done Karate
  • Read Elle
  • Watched VH1
  • Drove a Suzuki SX4″

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

20-Somethings Part Four:

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

65+ Years Old: Maturity, Integrity and Wisdom

“The real question is, what does it mean to live to full effect? How do you know if you are fulfilling your time, or wasting it?”

 

These days, all my sixtysomething friends seem to be taking care of aging parents. Too many — most of them male — are fighting serious health issues of their own. They are tough old boots, all of them.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

The final installment in a 9-part Life Stage series:

Part One:  She’s Leaving Home, Not Living Alone (Buy Buy)

Part Two:  Failing at Growing Up

Part Three:  Love, Marriage, Baby Carriage, or …

Part Four:  Crisis and Pivots for 28 -32 Year Olds

Part Five:  Making It – Ages 30 – 38

Part Six:  Authenticity Crisis for 35 – 45 Year Olds

Part Seven:  Renewal or Resignation in Your Mid-40s

Part Eight: 55 Year Olds- Millennials and Empty Nests

So there’s this generation that used to be all that.

The one born between 1946, beginning nine months after World War II ended and 1964 more or less.

Look it up, but the number stuck in my brain is about 75 or 78 million.

They used to dominate all those demographic lifestyle segments advertising executives drooled over.

They were the Millennials of their time.

A time so long ago …

Turning 60

Chris Erskine. Meanwhile, many of my friends are turning 60, and though I have a long way to go till I reach that particular benchmark (six months), witnessing so many milestones at once can really take a toll on a fella.

“You’re turning 60?” I always tell my friends.

“That’s just so great!!!”

Really?!!

Integrity or Despair

Erik Erikson’s last and eighth developmental stage is called Maturity.

Approximate Age: Maturity ( 65 – death)

Significant Relationship: Mankind, my kind

Existential Question:  Is it okay to have been me?

Examples: Reflection on life

Psychosocial Crisis: Integrity vs. Despair

Virtues: Wisdom

A lot of stuff comes with approaching the traditional retirement age.

That age when Erskine’s generation viewed their parents living their second half of life – the Golden Years – with a pension, receiving monthly social security checks and picking up divots on a par five in Sarasota, Florida as boring.

A given.

But, now not so much.

And tomorrow, probably not at all.

Entering Act III with Doctors and Adult Kids

Daditude: The Joys & Absurdities of Modern Fatherhood by Chris Erskine

Turning sixty is a weird time, Erskine says, for him and his friends.

A time when they look back to times they spent when they were younger.

A time when their kids were younger.

I sometimes wish our kids were all 10 again, how that period was a holiday season all its own; it was magical, finite and flew by too fast.

A time when the kids needed coaching and rough housing.

A time when the parents had to remind them about chores and unfinished homework.

Now things are just different.

Erskine.  “Truth is, I find this a weird time for me and my buddies.

Most of our children are now adults, working for tyrants, finding their way.

That’s just how the real world works.

Erskine’s friend puts what’s different into perspective for him – like a three act screen play.

Act I ends with college graduation.

Act II ends with the empty nest.

“Act III,” my buddy Siskin calls it.

So now, most of us are entering Act III.

Ask any writer, Act II is the toughest.

The middle of any story meanders, drifts, struggles and is often the death of art itself.”

Wisdom and Life Acceptance

Erskine’s writes about what comes with the Act III territory.

Coming to grips with what it means when you’ve reached the last chapter of your life.

When retirement is approaching or has already taken place.

Stories about “Is it okay to have been me?”

And other reflections on life.

Examples of leaving the second half of adulthood and embarking on maturity.

Erikson (at least the Wikipedia version) describes what happens.

“Ego-integrity means the acceptance of life in its fullness: the victories and the defeats, what was accomplished and what was not accomplished.

Wisdom is the result of successfully accomplishing this final developmental task.

Wisdom is defined as “informed and detached concern for life itself in the face of death itself.””

Erskine reflects on a book review, a memoire written about turning 60.

Erskine. “Like a pro athlete just retired, he seems pretty convinced that most of life’s good times are behind him.

Likewise, there is very little chirpy, New Age navel-gazing to his writing.

His mind is keen and active, and his pages are full of fine references to poets and artists who he knows also dealt with the minefield of late middle age.

Erskine says the book takes on topics like his love life, physical changes, marriage struggles with, family relations brother and more.

He speaks of his existential crises:

“The real question is, what does it mean to live to full effect?

How do you know if you are fulfilling your time, or wasting it?

Fulfillment  or Despair, Depression and Hopelessness

As we grow older and become senior citizens, according to Erikson’s theory, we tend to slow down our productivity and explore life as a retired person.

It is during this time through retrospection that we look back to contemplate our accomplishments and are able to develop integrity if we see ourselves as leading a successful life.

If so we develop feelings of contentment and integrity if we believe we have led a happy, productive life.

But if we see our life as unproductive, or feel that we did not accomplish our life goals, we become dissatisfied with life and develop despair, often leading to depression and hopelessness.

Instead of contentment, we  may instead develop a pervasive sense of despair when we recall a life of disappointments and unachieved goals.

This stage can occur out of the sequence when an individual feels they are near the end of their life (such as when receiving a terminal disease diagnosis).

Stage 4 Cancer

Erskine.  “Well, the doctors had said “cancer, Stage 4,” so I suppose Posh was a little desperate.

Chris Erskine at the Los Angeles Times

I was there to help, and eager as a dumb puppy.

I didn’t feel responsible for her cancer, just every other challenge in her life: the plain little ranch house, the minivan with the “check-engine” light aglow, the dryer that kept scorching the shirts.

Most of all, a topsy-turvy marriage.

Like taking on the day in and day out responsibilities of caring for an aging parent Erskine’s normal routine dramatically  changed.

And he was the funny one.

Churning out humorous weekly syndicated essays about what it was like living in the Los Angeles suburbs with four children during his own middle age years.

Bad as all that was, she had cancer, which is worse than about anything else that can ever happen.

How could I gripe about the missing tax records — or anything — when she was enduring injections, transfusions, lab tests, fatigue, nausea and hair loss?

A good day was one where they didn’t poke her with a 4-inch needle.

Traditional retirement age used to be 65, but not so much any more.

So depending upon your situation, it may be easier to start the countdown process five years before you expect to retire.

Will it be 70 or 75 or 55?

These recommendations will still hold up.

You pick the time when you want retirement to start and work backwards to the time left.

Seriously, do this.

You know you put a lot of time and effort into planning your annual vacations.

So, put in the same time and energy into a project that protects your nest egg and well-being with piece of mind.

Erskine. “Meanwhile, my friends and I are at a more bittersweet stage, with five or so years left in our careers.

Every conversation has started to include talk of doctors.

Any car we buy might be our last.

Pre-Retirement Countdown

Time Left Before Retiring – Five Years

Finances: 

Take a stab at answering The Big Question: Will you  have saved enough to retire in five years?

Erskine.  Which one of you handles the finances?” the advisor asked.

From Posh, a sideways glance.

“Money does,” Posh said.

“Who’s Money? the advisor asked.

“We call my husband ‘Money,'” Posh explained, “but he’s sooooo not.

Lifestyle:  

How you and your spouse wish to spend time in retirement.

Take an inventory of your past and current interests, hobbies and activities.

One of the mentors in our Executive MBA program told me he wrote a book and set up his consulting practice, because so much golf and so much traveling didn’t cut it any more.

Estate Planning:

Make sure you have a will, an appointed power-of-attorney, health-care directives and an estate plan.

Otherwise, someone else will be calling the shots and siphoning off your hard-earned savings.

Time Left Before Retiring – Four Years

Now, that wasn’t so hard, was it?

Finances:

Start thinking about Social Security. Talk to your financial advisor.  Check out all the tools and resources on the Social Security Administration’s website.

Lifestyle:

Start exploring your ideas.

Erskine.  “Oh, I jest because after living here for nearly 30 years, I love L.A. and its open minds … its empty minds, and every now and then, its very brilliant minds.

In L.A., you’ll run across the smartest people you’ll ever meet, and they’ll probably be driving for Uber.

Still, it is a magnificent and inspiring place — America’s shining city on a hill.

For active Millennials, Gen-Xers, Baby Boomers, and well everyone else living in California the high cost of living, taxes and congested living conditions in and around Los Angeles pushes “Golden Staters” like Erskine to actively consider moving.

But …

You’d have to move to Monaco to find mountains this close to beaches, or wild animals this close to ingénues.

In the foothills, we keep black bears as pets.”

Potential outbound movers need to draw up a bucket list of best places that offsets living near the Pacific Ocean and local mountains.

Start with the no- or low-tax states and carefully weigh the tradeoffs.

A quality-of-life resort community may be so remote that it lacks adequate healthcare locally, for instance.

Erskine’s advice for potential inbound vacationers-turned-residents?

“If you live right, most of the time you will have seawater in your hair.

Most of the year, your bare feet will have a leathery bottom, as if it is always summer.

It isn’t.

Densely Populated Urban Neighborhoods

All that “endless summer” stuff comes from the ’50s and ’60s.

The bohemian vibe from that time is slipping away, quashed by gentrification and surprisingly long work weeks.

If you’re considering relocating, research the communities you’re interested in.

In addition to Claritas and City-data.com you may want to add helpful resources  like: Relocationessentials.com, NeighborhoodScout.com and RetirementLiving.com.

Time Left Before Retiring – Three Years

Lifestyle:

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Southwest United States – Wikitravel

Take a look at these western towns with seven 65+ lifestyles that might just get your started:

Arizona: Elgin

California: Palm Desert, Eureka, Long Beach, Seal Beach

MontanaWhitefish

New Mexico: Taos

Seven Lifestyle Profiles: 65+

Singles and Couples: Wireless Resorters, High Country Eagles and Permanent Temporaries.

Communities

Wireless Resorters

55M4T4, Golden Ponds – WRDE Distant Exurbans (Elgin, AZ)

Communities

High Country Eagles

60M4C3, Park Bench Seniors – HCESTB Small Town Borders (Palm Desert, CA)

57M4T4 Old Milltown – HCERE Rustic Eagles (Taos, NM)

58M4T4, Back Country Folks – HCERE Rustic Eagles (Whitefish, MT)

Communities

Permanent Temporaries

62M4C3, Hometown Retired – PTTC The Cutters (Eureka, CA)

59M4U3, Urban Elders – PTUT Urban Trapped (Long Beach, CA)

61M4U3, City Roots – PTUT Urban Trapped (Seal Beach, CA)

Finances: 

Request an estimate of any pension or retiree medical benefits you are eligible to receive from your employer.

Health Care:

Get educated about Medicare.

You won’t want to be penalized for signing up for basic coverage when you were supposed to, but didn’t.

Find out what’s covered and what isn’t.

Investigate all those supplemental plans you’ll need if you want vision or dental care.

Realize that you’ll have one plan while your spouse will have another.

Time Left Before Retiring – One Year

Wait, where did the time go, right?

Lifestyle: 

If you plan to start a business, draw up a detailed business plan.

Check out the 10 step process at the Small Business Administration (SBA) to get you started.

Consider all your ‘Preneurial options weighing the risks and rewards and the pros and cons before you commit your hard-earned nest egg to the vagaries of being in business for yourself.

If you want to work, check the listings at websites including RetiredBrains.com, RetirementJobs.com and SeniorJobBank.org

Finances:

Figure out how to convert your savings into a reliable stream of lifelong income.

Get a final estimate of benefits from your employer.

Don’t put it off too long or you might conveniently forget about it.

Forgetting Why You Entered the Room

Chris Erskine.  “This week marks 60 laps around the sun for me.

Sixty is pretty sexy, of course.

Sixty is AARP discounts, cruise ships and cholesterol tests.

Sixty is forgetting why you entered the room, the number of that first baseman, the name of that girl you worshiped back in high school.

The whole thing started 15-plus years ago, after our sons and daughters aged out of youth sports.

Aging Parents and Their Own Health Issues

Chris Erskine.  “Eric dodged serious cancer and has rebounded well.

Social Ties and Deep Friendships

Paul had a relapse of his cancer and with gallows humor kids about a Viking funeral on a flaming raft in Jennifer Aniston’s pool.

Posh continues her fight, as does a family friend, LP, who used to coach with me long ago.

Not far from those thoughts are recollections of another great pal, Rhymer, who died five years ago.

At 51, he was just a baby.

“Focus on the good,” Rhymer always said, even in the times when we both had to squint to find the good.

Maybe, just maybe, all you can really do is to find your own path.

Live. Love. Work. Play. Invest. Leave a Legacy.

55 Year Olds – Millennials and Empty Nests

I think it was the great subversive Tom Arnold who long ago quipped: “Kids – 10 seconds of joy, 30 years of misery.

 

Stuff’s changed in the sense that stuff that was bugging you, by the time you’re fifty-three, either you worked it out or you’ve just forgiven yourself and you’ve said, “Look, this is who I am.”

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Adult Life Stages

Women in their 50s

Chris Erskine. “Here’s the setting: Betsy’s backyard, on one of those SoCal patios right out of a magazine.

Daditude by Chris Erskine

Nearby, a waterfall.

And the woodwind sounds of Chardonnay cascading into a glass.

I’m not sure if it’s my fantasy or my worst nightmare, but I’m surrounded by successful women, 50ish and funny, half of them Stanford grads.

“Hi, I’m Chris, and I’m a bookaholic.” “Hi, Chris!”

We talk about the latest books awhile.

Erskine. “At 56, Posh still really rocks a tiara.

Plus, she still seems so young to me, so why shouldn’t she also share in such a wonderful celebration of budding femaleness?

If the budget allows, I plan to hire world-renowned contortionists.

Graduating Neighborhood Kids

Hope I don’t cry.

I’ll admit being very emotional lately.

Graduations.

Bar mitzvahs.

Quinceañeras.

All these are piling up for us.

Fearless or Flaming 50s

Gail Sheehy

Gail Sheehy called this time of life the “Fearless or Flaming 50s”.

She described it as a time of:

  • Accepting feelings of warmth and mellowing.
  • Making room for secondary interests.
  • Allowing them to blossom into serious work.
  • Approving our ethical and moral selves.
  • Finding our bliss and blessing our own life.

This Is Who I Am

Barack Obama. In Marc Maron’s “Waiting for the Punch President Obama says:

“Stuff’s changed in the sense that stuff that was bugging you, by the time you’re fifty-three, either you worked it out or you’ve just forgiven yourself and you’ve said, “Look, this is who I am.” 

By the time you get into your fifties, hopefully a lot of those have been resolved.

You’ve come to terms and come to peace with some stuff, and then some stuff you’ve just said, “Well, you know what, that’s just who I am.

I’ve got some flaws, I’ve got some strengths, and that’s okay.” 

The biggest fun I’ve had is watching my kids grow up, and they are magnificent.” pg 43-44.

50% Through Second Adulthood Stage

And, we’re about halfway through Erik Erikson’s Adulthood.

Approximate Age: Adulthood ( 40 – 64)

Significant Relationship: Household, workmates

Existential Question:  Can I make my life count?

Examples: Work, parenthood

Psychosocial Crisis: Generativity vs. Stagnation

Virtues: Care

By the time you’re in your mid-fifties your generation’s cohort splinters into 13 lifestyle segments stretching across the midlevel of status and influence.

Southwest United States – Wikitravel

Here’s a sample of lifestyles and communities where you can find neighbors in the 55+ age group in the West and Pacific Northwest.

  • Arizona: Prescott, Surprise
  • California: Indian Wells, Huntington Beach, La Mirada, St. Helena, Idyllwild, Laguna Hills, Ukiah
  • Colorado: Lakewood
  • New Mexico: Santa Fe
  • Washington: Mukilteo

Lifestyle Profiles: 55+

Singles, Couples and Empty-Nests: Wealthy Influentials, Wireless Resorters High Country Eagles and Permanent Temporaries.

Communities:

Wealthy Influentials

14M2S2, New Empty Nests -WIES Exurb Society (Indian Wells, CA)

15M2S2, Patios & Pools, Empty Nests -WIES Exurb Society (Mukilteo, WA)

26M2U1, The Cosmopolitans, Couples – WIDM Digitally Mobiles (Huntington Beach, CA)

40M3U2, Close-In Couples – WIPL Portfolio Locals (La Mirada, CA)

Wireless Resorters

28M2T2, Traditional Times, Empty Nests – WRMR Maturing Resorts (St. Helena, CA)

38M3T3, Simple Pleasures, Couples – WRRS Resort Suburbans (Idyllwild, CA)

43M3T3, Heartlanders, Couples – WRRS Resort Suburbans (Prescott. AZ)

High Country Eagles

27M2C2, Middleburg Managers, Couples – HCESC Satellite City-zens (Santa Fe, NM)

41M3C2, Sunset City Blues, Empty Nests – HCESC Satellite City-zens (Ukiah, CA)

Permanent Temporaries

21M2S3, Gray Power – PTIMM Interim Middle Managers (Laguna Hills, CA)

39M3S3, Domestic Duos – PTIMM Interim Middle Managers (Lakewood, CO)

46M3S4, Old Glories – PTSO Start Overs

49M3S4, American Classics – PTSO Start Overs (Surprise, AZ)

So what is so special about the 50s?

Gail Sheehy: “At 50, there is a new warmth and mellowing.

Friends become more important than ever; so does privacy.

Secondary interests that have been tapped earlier in life can, in middle and old age, blossom into a serious life work.

One of the great rewards of moving through the disassembling period to renewal is coming to approve of oneself ethically and morally and quite independently of other people’s standards and agenda … arrival at that final stage of adult development, in which one can give a blessing to one’s own life.”

Also during this time, a person is enjoying raising their children and participating in activities, that gives them a sense of purpose.”

Erskine.  I think it was the great subversive Tom Arnold who long ago quipped: “Kids – 10 seconds of joy, 30 years of misery.”

Obama. Look, hopefully every parent feels the way I do about my daughters, but I think they are spectacular. pg. 175

Now, unfortunately, they’re hitting the age where they still love me but they think I’m completely boring, and so they’ll come in, pat me on the head, talk to me for ten minutes, and they they’re gone all weekend.

They break my heart.

Now I’ve got to start thinking, “Well, what’s going to replace the fun?” pg. 176

More Than Money Could Ever Buy

Erskine.  If you have children, you’ll have everything.

To see them grow, to flourish, to graduate college, is among the sweetest joys.

The feeling you get from raising children is something money could never buy.

Which is good, because you will no longer have any.

Yes, against the odds, I’d recommend having kids.

Maybe not four at once, like their mother did, but a bunch.

Children teach us humility, servitude and to give our lives to something greater than ourselves.

In return, they’ll occasionally curl up on the couch with you at night, then mention that you look really tired, and your neck is starting to look kind of saggy.

Still, have kids. Just don’t say you weren’t warned.”

Boomerang Millennials

Erskine.  “Anyway, three of our kids are now free upon the world, yet their mishaps still find me.

Traffic tickets.

Insurance claims.

College loans they can’t quite handle.

I always warned them to never grow up … no good can come of it.

 

Wear and Tear and Manopause

Is there a better description for what males go through, kinda like what women experience in their 50s?

Erskine wrote about “manopause” when fathers become grandfathers.

When if you keep score you notice that “Four Weddings and a Funeral” reverses.

Erskine. “Then at middle-age, an actual physical fade ensues, not to mention more hair in all the wrong places.

Is that manopause or a robust virility that even time can’t take away?

It’s all in your attitude, I guess, and your awareness of male wear and tear.

So, can you make your life count?

By the time you reach your fifties it’s up to you.

Part One:  She’s Leaving Home, Not Living Alone (Buy Buy)

Part Two:  Failing at Growing Up

Part Three:  Love, Marriage, Baby Carriage, or …

Part Four:  Crisis and Pivots for 28 -32 Year Olds

Part Five:  Making It – Ages 30 – 38

Part Six:  Authenticity Crisis for 35 – 45 Year Olds

Part Seven:  Renewal or Resignation in Your Mid-40s

Making It – Ages 30 – 38

In your thirties, you tell yourself that you are still in your twenties. Many in their forties tell themselves the same lie, until a moment like this and suddenly you see yourself clearly.

 

This week she turned 32, really the perfect age — not too young, not too old and about the same age I was when we moved to Los Angeles 25 years ago, two kids in tow.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Adult Life Stages

Part One:  She’s Leaving Home, Not Living Alone (Buy Buy)

Part Two:  Failing at Growing Up

Part Three:  Love, Marriage, Baby Carriage, or …

Part Four:  Crisis and Pivots for 28 -32 Year Olds

Most of us become more serious about what lies ahead in our thirties having navigated through the passage at end of our twenties .

John Hodgman. In your twenties you tell yourself the lie that you are unusual, unprecedented, and interesting.

You do this largely by purchasing things or stealing things.

You adorn yourself with songs and clothes and borrowed ideas and poses.

In your thirties, you tell yourself that you are still in your twenties.

Many in their forties tell themselves the same lie, until a moment like this and suddenly you see yourself clearly.” pg 183

Gail Sheehy described what usually unfolds in our lives roughly between the ages of 30-38 as rooting and extending.

Sheehy:  “People buy houses and become very earnest about climbing career ladders.

Men, in particular, concern themselves with “making it.”

A major part of the settling process involves converting the dream into concrete goals.

For many men, the early 30s is the blue-suit period.

They set a timetable for fulfilling their goals.

It is of consuming importance to become acknowledged as a junior member of their occupational tribe.

Men who continue to focus narrowly their external goals can be, more than at any other time in their lives, shallow and boring.

My have mastered early adult tensions, or still working on them.”

Chris Erskine. This week she turned 32, really the perfect age — not too young, not too old and about the same age I was when we moved to Los Angeles 25 years ago, two kids in tow.

We were lured here by the great schools, easy parking and the generosity of spirit.

From all accounts, L.A. offered the kind of warm, small-town vibe young parents are always seeking.

Twenty-five years later, our house — no one’s idea of a mansion — is reportedly worth well over $1 million, and yet we still have no money.

It’s like Rapunzel having all that hair and nothing to comb it with. It’d be like ultra-smiley Anna Kendrick not having any teeth.”

In Erik Erikson’s theory, you’ll recall, “rooting and extenders” embark on full adulthood near the end of his early adulthood .

Approximate Age: Early adulthood ( 20 – 39)

Significant Relationship: Friends, partners

Existential Question:  Can I love

Examples: Romantic relationships

Psychosocial Crisis: Intimacy vs. Isolation

Virtues: Love

Hodgman. “Or let’s say later you move to Park Slope, Brooklyn, in your late thirties because you suddenly, impossibly, have some money coming in from television.

You are able to actually buy an apartment, and you think, this is it: a mortgage, real estate taxes, a sleepy neighborhood full of strollers and unexciting restaurants.  

You have grown up.

But it turns out all of Brooklyn is suddenly alive with a not-growing-up renaissance.“pg. 113-114

You can walk for the first time to the newest bars to hear comedy and new music.

You are surrounded by people younger than you whose sense of style is to look like you.

Young men grow dad beards and cultivate pallor and belly chub.”  pg. 114

 

What once felt like one uniform generation at a point in time, now segments again into eight community lifestyles.

And clustered into the upper third of lifestyles based on income and status Wealthy Influentials, Wireless Resorters and Permanent Temporaries.

Southwest United States – Wikitravel

They’ve taken making it seriously while living in a sample of communities across the western region of the United States.

  • California: Irvine, Mission Viejo and Westwood
  • Colorado: Boulder and Creede
  • Arizona: Scottsdale
  • New Mexico: Santa Fe

 

Lifestyle Profiles: Midlife Success

Ages: 30-44

Life Stages: Singles and Couples

Community Neighbors:

Wealthy Influentials

03Y1S1, Movers & Shakers – WIAE Affluently Elite (Scottsdale, AZ)

12Y1C1, Brite Lites Lil City – WIDM Digitally Mobiles (Santa Fe, NM)

19Y1S2, Home Sweet Home – WIES Exurb Society (Irvine, CA)

08Y1S2, Executive Suites – WIES Exurb Society (Mission Viejo, CA)

Community Neighbors:

Wireless Resorters

25Y1T1, Country Casuals – WRPR Premier Resorts (Westwood, CA)

11Y1T1, God’s Country – WRMR Maturing Resorts (Boulder, CO)

37Y1T2, Mayberry-ville – WRMR Maturing Resorts (Creede, CO)

Community Neighbors:

Permanent Temporaries

30Y1S3, Suburban Sprawl – PTIMM Interim Middle Managers

Erskine. “It sure beats some of the things I was doing at 33: a new parent changing diapers in New Orleans; lying back on some ungodly uncomfortable Ikea couch at 8 p.m. on a Saturday night just whipped and wondering how to get the dishes done.

Goin’ Coastal on PCH

Or realizing Posh was pregnant — again?! — even as the MasterCard interest was eating up our paychecks.

“To California, we’ll go!” I insisted, and that pretty much set us on the downward spiral we’re still experiencing today.”

Fast forward to an almost empty-nest household when the first wave of kids, two girls and a boy, grew up way too fast and each beginning to make it.

For Erskine a teenager fills their void at least partially.

Erskine. With each new day, a fifth-grader fills more of the world.

He’ll add muscles between breakfast and lunch.

I see him now stretched out on the couch he outgrew this afternoon, taller than he was five breaths before.

For years, the Little Guy has been a main player in the column, replacing his older brother, the Boy, who sort of aged out of that slapstick suburban world.”

“On the couch, the little guy is tumbling around before school, snow-plowing the pillows in the way that drives his mother nuts.

I look over and realize: “That’s what’s really off around here: We now have an only child.”

Over the years, my wife and I have had every form of family.

We started out with two kids.

One girl, one boy, a princess and a prince.

Nice and comfortable, two kids.”

More on the trials and tribulations of the adult world.

And, the next transition encountered when you realize your life may actually be half over.

Part Six: Authenticity Crisis for 35 – 45 Year Olds