Washington – Knowledge Banking

December 4, 2018March 21, 2019

66 Neighborhood Lifestyles Ranked by Wealth and Status

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

For our purposes, we are assuming that you really want to move, invest in, work in and around, start a business or retire in a new community that doubles as a vacation resort with pristine quality of lifestyle activities. Otherwise, why bother?

Here’s what we know already.

Neighborhoods change slowly.

“Birds of a Feather Flock Together.”

They attract the same kinds of people over time.
You’ll want to see if current residents match your criteria.

We’ve already done the heavy lifting for you: identifying neighborhood characteristics by age and the stage of life of their residents.

Single (20-29, 25-54, or 30-44).
Couple (55+ or 65+).
Family (20-44, 25-54, 35-54).
Mid-Lifers (30-44).
Empty Nests (45+).
Baby Boomers (55+).
Seniors (65+).

And, we’ve compared neighborhoods by population density.

From urban and suburban Wealthy Influentials and Permanent Temporaries to premier quality-of-life Wireless Resorters to pristine small town and rustic High Country Eagles.

So, if you want to narrow your focus to neighborhoods with, say, 25-54 year old families in Wireless Resorts, then you can find a list that suits you best.

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

Age,
Stage,
Status and Affluence, and
Population Density

Status and Affluence Rankings

Refer to 66 lifestyle segment descriptions grouped in sets of ten, beginning with the most affluent and ending with the least. You’ll see that we’ve identified a sample town where you’ll most likely find each lifestyle listed.

01M1S1, Upper Crust, 45+, Couples, Affluent Empty-Nests, Elite Suburbs, – WIAE Affluently Elite, Wealthy Influentials (Half Moon Bay, CA)

02F1S1, Blue Blood Estates, 45+ Families, Elite Suburbs, WIAE Affluently Elite, Wealthy Influentials (West Linn, OR)

03Y1S1, Movers & Shakers, 30-44, Couples, Midlife Success, Elite Suburbs, WIAE Affluently Elite, Wealthy Influentials (Scottsdale, AZ)

04Y2U1, Young Digerati, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Chandler, AZ)

05F1T1, Country Squires, 45+, Family, Accumulated Wealth, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Lake Arrowhead, CA)

06F1S1, Winner’s Circle, 45+, Families, Accumulated Wealth, Elite Suburbs, WIAE Affluently Elite , Wealthy Influentials (Alta, UT)

07M1U1, Money & Brains, 45+, Couples, Affluent Empty Nests, Urban Uptown, WIAE Affluently Elite, Wealthy Influentials (Seal Beach, CA)

08Y1S2, ExecutiveSuites, 30-44, Couples, Midlife Success, Affluentials, WIES Exurb Society, Wealthy Influentials (Mission Viejo, CA)

09M1T1, Big Fish Small Pond, 45+, Couples, Affluent Empty Nests, Accumulated Wealth, Landed Gentry WRPR Premier Resorts, Wireless Resorters (Mammoth Lakes, CA)

10M1C1, Second City Elite, 45+, Couples, Affluent Empty Nests, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Ft. Myers, FL)

11Y1T1, God’s Country, 30-44, Couples, Midlife Success, Landed Gentry, WRMR Maturing Resorts, Wireless Resorters (Boulder, CO)

12Y1C1, Brite Lites Lil City, 30-44, Couples, Midlife, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Santa Fe, NM)

13F2C1, Upward Bound, 30-44, Couples, Midlife Success, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Louisville, CO)

14M2S2, NewEmptyNests, 55+, Couples, Conservative Classics, Affluentials, WIES Exurb Society, Wealthy Influentials (Indian Wells, CA)

15M2S2, Patios & Pools, 55+, Couples, Empty Nests, Conservative Classics, Affluentials, WIES Exurb Society, Wealthy Influentials (Mukilteo, WA)

16Y2U1, Bohemian Mix, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Huntington Beach, CA)

17F2S2, Beltway Boomers, 35-54, Families, Young Accumulators, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials (Santa Cruz, CA)

18F2S2, Kids & Cul-de-Sacs, 35-54, Families, Young Accumulators, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials (Mukilteo, WA)

19Y1S2, Home Sweet Home, 30-44, Couples, Midlife Success, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials (Irvine, CA)

20F2T1, Fast-Track Families, 35-54, Families, Young Accumulators, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Cornish, NH)

21M2S3, Gray Power, 55+, Couples, Conservative Classics, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Laguna Hills, CA)

22Y2S3, Young Influentials, 25-54, Mainstream Singles, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Tempe, AZ)

23Y2T2, Greenbelt Sports, 25-54, Mainstream Singles, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Aspen, CO)

24Y2C2, Up-and-Comers, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (Napa, CA)

25Y1T1, Country Casuals, 30-44, Couples, Midlife Success, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Westwood, CA)

26M2U1, The Cosmopolitans, 55+, Couples, Conservative Classics, Urban Uptown, WIDM Digitally Mobiles, Wealthy Influentials (Huntington Beach, CA)

27M2C2, Middleburg Managers, 55+, Couples, Conservative Classics, City Centers, HCESC Satellite City-zens, High Country Eagles (South Lake Tahoe, CA)

28M2T2, Traditional Times, Empty Nests, 55+, Couples, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (St. Helena, CA)

29F2U1, American Dreams, 35-54, Families, Young Accumulators, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Naples, CA)

30Y1S3, Suburban Sprawl, 30-44, Singles, Midlife, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (none in knowledge bank)

31Y2U2, Urban Achievers, 25-54, Mainstream Singles, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (Tempe, AZ)

32F3T2, New Homesteaders, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (New Braunfels, TX)

33F3T2, Big Sky Families, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Park City, UT)

34F3C2, White Picket Fences, 25-54, Mainstream Families, City Centers, HCESC Satellite City-zens, High Country Eagles (Aurora, CO)

35Y2C2, Boomtown Singles, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (San Marcos, TX)

36F3S3, Blue-Chip Blues, 25-54, Mainstream Families, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Santa Cruz, CA)

37Y1T2, Mayberry-ville, 25-54, Families, Couples, Midlife Success, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Truckee, CA)

38M3T3, Simple Pleasures, 55+, Couples, Cautious Couples, Middle America, WRRS Resort Suburbans, Wireless Resorters (Idyllwild, CA)

39M3S3, Domestic Duos , 55+, Couples, Cautious Couples, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Lakewood, CO)

40M3U2, Close-In Couples, 55+, Couples, Cautious Couples, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (La Mirada, CA)

41M3C2, Sunset City Blues, 55+, Couples, Cautious Couples, Empty Nests – City Centers, HCESC Satellite City-zens, High Country Eagles (Santa Fe, NM)

42Y3T3, Red, White & Blues, 20-29, Striving Singles, Middle America, WRRS Resort Suburbans, Wireless Resorters (Healdsburg, CA)

43M3T3, Heartlanders, 55+, Couples, Cautious Couples, Middle America – WRRS Resort Suburbans, Wireless Resorters (Prescott. AZ)

44Y3S4, New Beginnings, 20-29, Striving Singles,Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Santa Cruz, CA)

45Y3T3, Blue Highways, 20-29, Striving Singles, Middle America HCERC Rural Cowboy, High Country Eagles (Dillon, CO)

46M3S4, Old Glories, 55+, Couples, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (none in knowledge bank)

47Y3C3, City Startups, 20-29, Striving Singles, Striving Singles, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Eureka, CA)

48Y3T4, Young and Rustic, 20-29, Striving Singles, Rustic Living, WRDE Distant Exurbans, Wireless Resorters (ParkCity, UT)

49M3S4, American Classics, 55+, Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Surprise, AZ)

50F3T3, Kid Country, USA, 25-54, Mainstream Families, Middle America – HCERC Rural Cowboy, High Country Eagles (Coeur d’Alene, ID)

51F3T3, Shotguns & Pickups, 25-54, Mainstream Families, Middle America, HCERC Rural Cowboy, High Country Eagles (Surprise, AZ)

52F3S4, Suburban Pioneers, 25-54, Mainstream Families, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Boulder, CO)

53Y3C3, Mobility Blues, 20-29, Striving Singles, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Coeur d’Alene, ID)

54F3U2, Multi-Culti Mosaic, 25-54, Mainstream Families, Midtown Mix, WIPL Portfolio Locals, Wealthy Influentials (Lakewood, CO)

55M4T4, Golden Ponds, 65+Sustaining Seniors, Couples, Rustic Living, WRDE Distant Exurbans, Wireless Resorters (Elgin, AZ)

56Y3T4, Crossroads Villagers, 20-29, Striving Singles,Rustic Living, WRDE Distant Exurbans, Wireless Resorters (Telluride, CO)

57M4T4, Old Milltown, 65+Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Taos, NM)

58M4T4, Back Country Folks, 65+Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Whitefish, MT)

59M4U3, Urban Elders, 65+Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

60M4C3, Park Bench Seniors, 65+Sustaining Seniors, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Palm Desert, CA)

61M4U3, City Roots, 65+Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Seal Beach, CA)

62M4C3, Hometown Retired , 65+Sustaining Seniors, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Eureka, CA)

63F4C3, Family Thrifts, 20-44, Sustaining Families, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Ukiah, CA)

64F4T4, Bedrock America, 20-44, Sustaining Families, Town and Country, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Palm Springs, CA)

65F4U3, Big City Blues, 20-44, Sustaining Families, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

66F4U3, Low-Rise Living, 20-44, Sustaining Families,Urban Cores, Urban, PTTC The Cutters, Permanent Temporaries (Highland Park, CA)

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play? Why not live where it’s a vacation all year round?

21) Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

September 10, 2018December 30, 2018

Which Suburban and Exurban Wealthy Influential Lifestyles Appeal to You?

With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

This segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Suburban and Exurban Populations

Claritas / Nielsen PRIZM ranks suburbs as having a medium density, although they may in fact be surrounded by high density urban areas.

“Population density rises as you approach the city, and decreases as you move away from it.”

In 2011 roughly 23.4% of the population in the United States lived in the nation’s suburbs.

And Claritas / Nielsen PRIZM said:

“Suburbs have population density scores between 40 and 90, and are clearly dependent on urban areas or second cities.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

You’ll find them in slightly less affluent suburbs than the more elite suburbs.

Wealthy Influentials – Seven Exurb Society segments: two 30-44 year old couples in midlife; two slightly older 35-54 year olds raising families; and two 55+ year old empty nest couples.

2011 Statistics:

US Households: 8,962,863
Median Household Income : $71,626

“The six segments in The Affluentials are one socioeconomic rung down from the Elite Suburbs—with a 25 percent drop in median income—but their residents still enjoy comfortable, suburban lifestyles.

The median income in S2 is nearly $60,000, the median home value is about $200,000, and the mostly couples in this social group tend to have college degrees and white-collar jobs.

Asian Americans make up an important minority in these predominantly white segments. As consumers The Affluentials are big fans of health foods, computer equipment, consumer electronics and the full range of big-box retailers.”

Where in the West will you find those seven lifestyles?

We’ve identified four in California and one in the Pacific Northwest, Washington.

Indian Wells, CA
Irvine, CA
Mission Viejo, CA
Santa Cruz, CA
Mukilteo, WA

How well does this lifestyle profile fit you?

08Y1S2, Executive Suites, 30-44, Couples, Midlife Success, Affluentials, Exurb Society, WIES, Wealthy Influentials (Mission Viejo, CA)

2011 Statistics:

US Households: 1,068,292 (0.91%)
Median Household Income: $73,951

Exurb Society (WIES): “Executive Suites consists of upper middle class singles and couples typically living just beyond the nation’s beltways.

Filled with significant numbers of Asian Americans and college graduates-both groups are represented at more than twice the national average.

This segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

Lifestyle & Media Traits:

Shopped at IKEA
Played racquetball
Read Wired
Watched The Office
Drove an Acura TSX”

19Y1S2, Home Sweet Home, 30-44, Couples, Midlife Success, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials, (Irvine, CA)

2011 Statistics:

US Households: 2,127,048 (1.82%)
Median Household Income: $68,185

Exurb Society (WIES): “Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children.

The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs.

With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

Lifestyle & Media Traits:

Ordered from BarnesandNoble.com
Bought collectors Items online
Read Macworld
Watched Discovery Health Channel
Drove a Volkswagen Passat”

17F2S2, Beltway Boomers, 35-54, Families, Young Accumulators, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials (Santa Cruz, CA)

2011 Statistics:

US Households: 1,121,007 (0.96%)
Median Household Income: $75,635

Exurb Society (WIES): “The members of the postwar Baby Boom are all grown up.

Today, these Americans are in their forties and fifties, and one segment of this huge cohort-college educated, upper-middle-class and homeowning- is found in Beltway Boomers.

Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they’re pursuing kid-centered lifestyles.

Lifestyle & Media Traits:

Shopped at BJ’s Wholesale Club
Bought electronic games
Read Scouting Magazine
Watched Gravity Games
Drove a Saturn Aura”

18F2S2, Kids & Cul-de-Sacs, 35-54, Families, Young Accumulators, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials, (Mukilteo, WA)

2011 Statistics:

US Households: 1,872,955 (1.60%)
Median Household Income: $71,926

Exurb Society (WIES): “Upscale, suburban, married couples with children-that’s the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions.

With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middleclass incomes.

Their nexus of education, affluence and children translates into large outlays for child-centered products and services.

Lifestyle & Media Traits:

Shopped at Disney Store
Bought educational toys
Read Parenting
Watched The Disney Channel
Drove a Volkswagen Routan”

14M2S2, New Empty Nests, 55+, Couples, Conservative Classics, Affluentials, Exurb Society, WIES, Wealthy Influentials (Indian Wells, CA)

2011 Statistics:

US Households: 1,242,671 (1.06%)
Median Household Income: $71,468

Exurb Society (WIES): “With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles.

Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest home retirement.

Lifestyle & Media Traits:

Shopped at Bloomingdale’s
Attended opera performances
Read Tennis
Watched The News Hour With Jim Lehrer
Drove a Buick LaCrosse”

15M2S2, Patios & Pools, 55+, Couples, Empty Nests, Conservative Classics, Affluentials, Exurb Society, WIES, Wealthy Influentials (Mukilteo, WA)

2011 Statistics:

US Households: 1,530,890 (1.31%)
Median Household Income: $71,900

Exurb Society (WIES): “Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for mature, empty-nesting couples.

In these stable neighborhoods graced with backyard pools and patios-the highest proportion of homes were built in the 1960s-residents work as white-collar managers and professionals, and are now at the top of their career

Lifestyle & Media Traits:

Shopped at Eddie Bauer
Owned a timeshare
Read Consumer Reports
Watched 24
Drove a Subaru Forester”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

21) Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

August 31, 2018December 30, 2018

Which Classic 55+ Year Old Lifestyle Describes You Best?

These childless singles and couples live in older suburban homes with two cars in the driveway and a wooden deck out back.

With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles.

Lifestyles Segments by Ages

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

50-Somethings

Gail Sheehy called this time of life the “Fearless or Flaming 50s”.

And, we’re about halfway through Erik Erikson’s Adulthood.

Existential Question: Can I make my life count?

55+ Empty Nest Couples and Families

Where are you likely to find these seven more affluent single and couple lifestyles?

Here’s a sample of lifestyles and communities in the 55+ age group living primarily in California and in Washington (Pacific Northwest) regions.

Indian Wells, CA
Huntington Beach, CA
Laguna Hills, CA
South Lake Tahoe, CA
St. Helena, CA
Ukiah, CA
Mukilteo, WA

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

By the time you’re in your mid-fifties your generation’s cohort splinters into 13 lifestyle segments stretching across the midlevel of status and influence.

Claritas / Nielsen PRIZM groups the more affluent seven segments into what they call Conservative Classics.

We’ll profile the second six segments in part two.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

US Households: 10,765,041
Median Household Income : $58,658

“College educated, over 55 years old and upper-middle-class, the segments in Conservative Classics offer a portrait of quiet comfort.

These childless singles and couples live in older suburban homes with two cars in the driveway and a wooden deck out back.

For leisure at home, they enjoy gardening, reading books, watching public television and entertaining neighbors over barbecues.

When they go out, it’s often to a local museum, the theater or a casual-dining restaurant like the Olive Garden or Lone Star Steakhouse.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Wealthy Influentials – Digitally Mobiles (WIDM) and Two Exurb Society (WIES)
Wireless Resorters – Two Maturing Resorts (WRMR)
High Country Eagles – Satellite City-zens (HCESC)
Permanent Temporaries – Interim Middle Managers (PTIMM)

Which of the following 55 + Lifestyles describes you best?

14M2S2, New Empty Nests, 55+, Couples, Conservative Classics, Affluentials, Exurb Society, WIES, Wealthy Influentials (Indian Wells, CA)

2011 Statistics:

US Households: 1,242,671 (1.06%)
Median Household Income: $71,468

Exurb Society (WIES): “With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles.

Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest home retirement.

Lifestyle & Media Traits:

Shopped at Bloomingdale’s
Attended opera performances
Read Tennis
Watched The News Hour With Jim Lehrer
Drove a Buick LaCrosse”

15M2S2, Patios & Pools, 55+, Couples, Empty Nests, Conservative Classics, Affluentials, Exurb Society, WIES, Wealthy Influentials (Mukilteo, WA)

2011 Statistics:

US Households: 1,530,890 (1.31%)
Median Household Income: $71,900

Exurb Society (WIES): “Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for mature, empty-nesting couples.

Lifestyle & Media Traits:

Shopped at Eddie Bauer
Owned a timeshare
Read Consumer Reports
Watched 24
Drove a Subaru Forester”

21M2S3, Gray Power, 55+, Conservative Classics, Couples, Suburbs, Middleburbs, PTIMM, Interim Middle Managers, Permanent Temporaries (Laguna Hills, CA)

2011 Statistics:

US Households: 1,093,066 (0.94%)
Median Household Income: $52,784

Interim Middle Managers (PTIMM): “The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities.

Gray Power reflects this trend, a segment of older, midscale singles and couples who live in quiet comfort.

Lifestyle & Media Traits:

Shopped at Ace Hardware
Belonged to a veterans club
Read Audubon
Watched Masterpiece Theatre
Drove a Buick Lucerne”

26M2U1, The Cosmopolitans, 55+, Couples, Conservative Classics, Urban Uptown, WIDM Digitally Mobiles, Wealthy Influentials (Huntington Beach, CA)

2011 Statistics:

US Households: 1,321,917 (1.13%)
Median Household Income: $56,581

Digitally Mobiles (WIDM): “Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America’s fast-growing cities.

Concentrated in a handful of metros-such as Las Vegas, Miami and Albuquerque-these households feature older home-owners, empty-nesters and college graduates.

A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.

Lifestyle & Media Traits

Shopped at Costco
Bought classical music
Read Harper’s Bazaar
Watched BBC America
Drove a Lexus LX”

27M2C2, Middleburg Managers, Couples, 55+, Couples, Conservative Classics, City Centers, HCESC Satellite City-zens, High Country Eagles (South Lake Tahoe, CA)

2011 Statistics:

US Households: 2,276,009 (1.95%)
Median Household Income: $51,769

Satellite City-zens (HCESC): “Middleburg Managers arose when empty nesters settled in satellite communities which offered a lower cost of living and more relaxed pace.

Today, segment residents tend to be middle-class and over 55 years old, with solid managerial jobs and comfortable retirements.

In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture.”

Lifestyle & Media Traits:

Shopped at Office Depot
Bought books on tape
Read VFW Magazine
Watched Inspiration Network
Drove Mercury Grand Marquis Flex Fuel”

28M2T2, Traditional Times, Empty Nests, 55+, Couples, Conservative Classics, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (St. Helena, CA)

2011 Statistics:

US Households: 3,300,488 (2.82%)
Median Household Income: $55,175

Maturing Resorts (WRMR): “Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years.

Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle.

On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes.

But they’re big travelers, especially in recreational vehicles and campers.

Lifestyle & Media Traits:

Ordered from Gevalia Kaffe
Traveled domestically by motor home
Read AARP The Magazine
Watched Antiques Roadshow
Drove a Chevrolet Impala Flex Fuel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Part Two: Which of These 7 Mature 55+ Year Old Lifestyles Describes You?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

August 27, 2018December 30, 2018

Which 35-54 Year Old Family Lifestyle Describes You Best?

But, during this time people are normally settled in their life and know what is important to them.

These middle-aged parents have the disposable income and educated sensibility to want the best for their children.

30-Somethings Part One: 30-44 Singles and Couples

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

30-Somethings Navigating the Second Adulthood Metamorphosis

Erik Erikson’s Theory identifies the ages of 40-64 as the second stage of adulthood.

If the average lifespan stretches somewhere between your 80s and 90s, then sometime in the decade between your mid-thirties to mid-40s you come to grips with your mortality.

No more magical thinking.

No more living in denial.

But, during this time people are normally settled in their life and know what is important to them.

35-54 Families

Four Young Accumulators segments are slightly younger and less affluent than their upscale peers, but more affluent than the four (two single and two family) 20-Something lifestyle groups.

You’ll find them in upscale Wealthy Influential suburban neighborhoods and in more affluent Wireless Resort communities.

Wealthy Influentials – Two Exurb Society (WIES) and one Portfolio Locals (WIPL)
Wireless Resorters – Premier Resorts (WRPR)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

US Households: 9,262,866
Median Household Income : $70,627

“Compared to the Accumulated Wealth group, four segments in Young Accumulators are slightly younger and less affluent than their upscale peers.

Ethnically diverse, these households include an above-average number of Hispanic and Asian Americans.

Adults typically have college educations and work a mix of white-collar managerial and professional jobs.

Found mostly in suburban and exurban areas, the large families in Young Accumulators have fashioned comfortable, upscale lifestyles in their mid-sized homes.

They favor outdoor sports, kid-friendly technology and adult toys like campers, powerboats and motorcycles.

Their media tastes lean towards cable networks targeted to children and teenagers.”

Where are you likely to these four family lifestyles?

Two in California, one in New Hampshire and one in Washington in the Pacific Northwest region:

Santa Cruz, CA
Naples, CA
Cornish, NH
Mukilteo, WA

Which of the following 30-Something, Family Lifestyles describes you best?

17F2S2, Beltway Boomers, 35-54, Families, Young Accumulators, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials (Santa Cruz, CA)

2011 Statistics

US Households: 1,121,007 (0.96%)
Median Household Income: $75,635

Exurb Society (WIES): “The members of the postwar Baby Boom are all grown up.

Today, these Americans are in their forties and fifties, and one segment of this huge cohort-college educated, upper-middle-class and homeowning- is found in Beltway Boomers.

Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they’re pursuing kid-centered lifestyles.

Lifestyle & Media Traits

Shopped at BJ’s Wholesale Club
Bought electronic games
Read Scouting Magazine
Watched Gravity Games
Drove a Saturn Aura”

18F2S2, Kids & Cul-de-Sacs, 35-54, Families, Young Accumulators, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials, (Mukilteo, WA)

2011 Statistics

US Households: 1,872,955 (1.60%)
Median Household Income: $71,926

Exurb Society (WIES): “Upscale, suburban, married couples with children-that’s the skinny on Kids & Culde-Sacs, an enviable lifestyle of large families in recently built subdivisions.

With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middleclass incomes.

Their nexus of education, affluence and children translates into large outlays for child-centered products and services.

Lifestyle & Media Traits

Shopped at Disney Store
Bought educational toys
Read Parenting
Watched The Disney Channel
Drove a Volkswagen Routan”

20F2T1, Fast-Track Families, 35-54,Families, Young Accumulators, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Cornish, NH)

2011 Statistics

US Households: 1,861,697 (1.59%)
Median Household Income: $74,201

Premier Resorts (WRPR): “With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years.

These middle-aged parents have the disposable income and educated sensibility to want the best for their children.

They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games.

They take advantage of their rustic locales by camping, boating and fishing.

Lifestyle & Media Traits

Ordered from buy.com
Traveled for business by airplane
Read American Hunter
Watched Country Music Television
Drove a Chevrolet Suburban Flex Fuel”

29F2U1, American Dreams, 35-54,Families, Young Accumulators, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Naples, CA)

2011 Statistics

US Households: 2,451,331 (2.10%)
Median Household Income: $55,270

Portfolio Locals (WIPL): American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American.

In these multilingual neighborhoods-one in ten speaks a language other than English middle-aged immigrants and their children live in middle-class comfort.

Lifestyle & Media Traits

Shopped at Old Navy
Bought motivational tapes
Read Black Enterprise
Watched TeleFutura
Drove a Lexus IS”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

April 23, 2018December 30, 2018

55 Year Olds – Millennials and Empty Nests

I think it was the great subversive Tom Arnold who long ago quipped: “Kids – 10 seconds of joy, 30 years of misery.

Stuff’s changed in the sense that stuff that was bugging you, by the time you’re fifty-three, either you worked it out or you’ve just forgiven yourself and you’ve said, “Look, this is who I am.”

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Adult Life Stages

Women in their 50s

Chris Erskine. “Here’s the setting: Betsy’s backyard, on one of those SoCal patios right out of a magazine.

Nearby, a waterfall.

And the woodwind sounds of Chardonnay cascading into a glass.

I’m not sure if it’s my fantasy or my worst nightmare, but I’m surrounded by successful women, 50ish and funny, half of them Stanford grads.

“Hi, I’m Chris, and I’m a bookaholic.” “Hi, Chris!”

We talk about the latest books awhile.”

Erskine. “At 56, Posh still really rocks a tiara.

Plus, she still seems so young to me, so why shouldn’t she also share in such a wonderful celebration of budding femaleness?

If the budget allows, I plan to hire world-renowned contortionists.

Hope I don’t cry.

I’ll admit being very emotional lately.

Graduations.

Bar mitzvahs.

Quinceañeras.

All these are piling up for us.

Fearless or Flaming 50s

Gail Sheehy called this time of life the “Fearless or Flaming 50s”.

She described it as a time of:

Accepting feelings of warmth and mellowing.
Making room for secondary interests.
Allowing them to blossom into serious work.
Approving our ethical and moral selves.
Finding our bliss and blessing our own life.

This Is Who I Am

Barack Obama. In Marc Maron’s “Waiting for the Punch” President Obama says:

“Stuff’s changed in the sense that stuff that was bugging you, by the time you’re fifty-three, either you worked it out or you’ve just forgiven yourself and you’ve said, “Look, this is who I am.”

By the time you get into your fifties, hopefully a lot of those have been resolved.

You’ve come to terms and come to peace with some stuff, and then some stuff you’ve just said, “Well, you know what, that’s just who I am.

I’ve got some flaws, I’ve got some strengths, and that’s okay.”

The biggest fun I’ve had is watching my kids grow up, and they are magnificent.” pg 43-44.

50% Through Second Adulthood Stage

And, we’re about halfway through Erik Erikson’s Adulthood.

Approximate Age: Adulthood ( 40 – 64)

Significant Relationship: Household, workmates

Existential Question: Can I make my life count?

Examples: Work, parenthood

Psychosocial Crisis: Generativity vs. Stagnation

Virtues: Care

By the time you’re in your mid-fifties your generation’s cohort splinters into 13 lifestyle segments stretching across the midlevel of status and influence.

Here’s a sample of lifestyles and communities where you can find neighbors in the 55+ age group in the West and Pacific Northwest.

Arizona: Prescott, Surprise
California: Indian Wells, Huntington Beach, La Mirada, St. Helena, Idyllwild, Laguna Hills, Ukiah
Colorado: Lakewood
New Mexico: Santa Fe
Washington: Mukilteo

Lifestyle Profiles: 55+

Singles, Couples and Empty-Nests: Wealthy Influentials, Wireless Resorters High Country Eagles and Permanent Temporaries.

Communities:

Wealthy Influentials

14M2S2, New Empty Nests -WIES Exurb Society (Indian Wells, CA)

15M2S2, Patios & Pools, Empty Nests -WIES Exurb Society (Mukilteo, WA)

26M2U1, The Cosmopolitans, Couples – WIDM Digitally Mobiles (Huntington Beach, CA)

40M3U2, Close-In Couples – WIPL Portfolio Locals (La Mirada, CA)

Wireless Resorters

28M2T2, Traditional Times, Empty Nests – WRMR Maturing Resorts (St. Helena, CA)

38M3T3, Simple Pleasures, Couples – WRRS Resort Suburbans (Idyllwild, CA)

43M3T3, Heartlanders, Couples – WRRS Resort Suburbans (Prescott. AZ)

High Country Eagles

27M2C2, Middleburg Managers, Couples – HCESC Satellite City-zens (Santa Fe, NM)

41M3C2, Sunset City Blues, Empty Nests – HCESC Satellite City-zens (Ukiah, CA)

Permanent Temporaries

21M2S3, Gray Power – PTIMM Interim Middle Managers (Laguna Hills, CA)

39M3S3, Domestic Duos – PTIMM Interim Middle Managers (Lakewood, CO)

46M3S4, Old Glories – PTSO Start Overs

49M3S4, American Classics – PTSO Start Overs (Surprise, AZ)

So what is so special about the 50s?

Gail Sheehy: “At 50, there is a new warmth and mellowing.

Friends become more important than ever; so does privacy.

Secondary interests that have been tapped earlier in life can, in middle and old age, blossom into a serious life work.

One of the great rewards of moving through the disassembling period to renewal is coming to approve of oneself ethically and morally and quite independently of other people’s standards and agenda … arrival at that final stage of adult development, in which one can give a blessing to one’s own life.”

Also during this time, a person is enjoying raising their children and participating in activities, that gives them a sense of purpose.”

Erskine. I think it was the great subversive Tom Arnold who long ago quipped: “Kids – 10 seconds of joy, 30 years of misery.”

Obama. Look, hopefully every parent feels the way I do about my daughters, but I think they are spectacular. pg. 175

Now, unfortunately, they’re hitting the age where they still love me but they think I’m completely boring, and so they’ll come in, pat me on the head, talk to me for ten minutes, and they they’re gone all weekend.

They break my heart.

Now I’ve got to start thinking, “Well, what’s going to replace the fun?” pg. 176

More Than Money Could Ever Buy

Erskine. “If you have children, you’ll have everything.

To see them grow, to flourish, to graduate college, is among the sweetest joys.

The feeling you get from raising children is something money could never buy.

Which is good, because you will no longer have any.

Yes, against the odds, I’d recommend having kids.

Maybe not four at once, like their mother did, but a bunch.

Children teach us humility, servitude and to give our lives to something greater than ourselves.

In return, they’ll occasionally curl up on the couch with you at night, then mention that you look really tired, and your neck is starting to look kind of saggy.

Still, have kids. Just don’t say you weren’t warned.”

Boomerang Millennials

Erskine. “Anyway, three of our kids are now free upon the world, yet their mishaps still find me.

Traffic tickets.

Insurance claims.

College loans they can’t quite handle.

I always warned them to never grow up … no good can come of it.”

Wear and Tear and Manopause

Is there a better description for what males go through, kinda like what women experience in their 50s?

Erskine wrote about “manopause” when fathers become grandfathers.

When if you keep score you notice that “Four Weddings and a Funeral” reverses.

Erskine. “Then at middle-age, an actual physical fade ensues, not to mention more hair in all the wrong places.

Is that manopause or a robust virility that even time can’t take away?

It’s all in your attitude, I guess, and your awareness of male wear and tear.”

So, can you make your life count?

By the time you reach your fifties it’s up to you.

Part One: She’s Leaving Home, Not Living Alone (Buy Buy)

Part Two: Failing at Growing Up

Part Three: Love, Marriage, Baby Carriage, or …

Part Four: Crisis and Pivots for 28 -32 Year Olds

Part Five: Making It – Ages 30 – 38

Part Six: Authenticity Crisis for 35 – 45 Year Olds

Part Seven: Renewal or Resignation in Your Mid-40s

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

For our purposes, we are assuming that you really want to move, invest in, work in and around, start a business or retire in a new community that doubles as a vacation resort with pristine quality of lifestyle activities. Otherwise, why bother?

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With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

This segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

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These childless singles and couples live in older suburban homes with two cars in the driveway and a wooden deck out back.

With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles.

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But, during this time people are normally settled in their life and know what is important to them.

These middle-aged parents have the disposable income and educated sensibility to want the best for their children.

Share this:

I think it was the great subversive Tom Arnold who long ago quipped: “Kids – 10 seconds of joy, 30 years of misery.

Stuff’s changed in the sense that stuff that was bugging you, by the time you’re fifty-three, either you worked it out or you’ve just forgiven yourself and you’ve said, “Look, this is who I am.”

Share this: