Which of These 65+ Year Old Lifestyle Profiles Fits You Best?

Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise.

 

Photo: Visual Hunt
It is during this time through retrospection that we look back to contemplate our accomplishments and are able to develop integrity if we see ourselves as leading a successful life.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyle Segments by Ages

The final installment in a 10-Part Series.

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two: Which 20-44 Year Old Family Lifestyles Fits You?

Part Three: Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

Part Four: Which 25-54 Year Old Family Lifestyle Describes You Best?

Part Five: Which 30-44 Year Old Couple Lifestyle Fits You Best?

Part Six: Which 35-54 Year Old Family Lifestyle Describes You Best?

Part Seven: Which 45+ Year Old Lifestyle Describes You Best?

Part Eight: Which Classic 55+ Year Old Lifestyle Describes You Best?

Part Nine: Which of These 7 Mature 55+ Year Old Lifestyles Describes You?

60-Somethings

You’re coming to grips with what life means when you’ve reached the last chapter of your life.

When retirement is approaching or has already taken place.

Fulfillment  or Despair, Depression and Hopelessness

The last and eighth developmental stage is called Maturity.

Photo: Wikipedia

As we grow older and become senior citizens, according to Erikson’s theory, we tend to slow down our productivity and explore life as a retired person.

It is during this time through retrospection that we look back to contemplate our accomplishments and are able to develop integrity if we see ourselves as leading a successful life.

If so we develop feelings of contentment and integrity if we believe we have led a happy, productive life.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

You’ll find them in more rustic Wireless Resort and High Country Eagle neighborhoods and in less affluent Permanent Temporary communities.

  • Wireless Resorters – Distant Exurbans (WRDE)
  • High Country Eagles – Small Town Borders (HCESTB) and two Rustic Eagles (HCERE)
  • Permanent Temporaries – The Cutters (PTTC) and  two Urban Trapped (PTUT)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

  • US Households: 12,101,672
  • Median Household Income : $29,346

Sustaining Seniors are filled with older, economically challenged Americans.

Racially mixed and dispersed throughout the country, they all score high for having residents who are over 65 years old and household incomes under $25,000.

Photo: Visual Hunt

Many are single or widowed, have modest educational achievement and live in older apartments or small homes.

On their fixed incomes, they lead low-key, home-centered lifestyles.

They’re big on watching TV, gardening, sewing and woodworking.

Their social life often revolves around activities at veterans clubs and fraternal organizations.

Where in the West will you find those seven lifestyles?

Southwest United States – Wikitravel

We’ve identified four in California and one community each in Arizona, New Mexico and Montana:

  • Long Beach, CA
  • Palm Desert, CA
  • Seal Beach, CA
  • Eureka, CA
  • Elgin, AZ
  • Taos, NM
  • Whitefish, MT

Which of the following lifestyles best describes you?

55M4T4, Golden Ponds, 65+Sustaining Seniors, Couples, Rustic Living, WRDE Distant Exurbans, Wireless Resorters ( Elgin, AZ)

2011 Statistics

  • US Households: 1,985,453 (1.70%)
  • Median HH Income: $31,657

Distant Exurbans (WRDE): Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. 

Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home.

Photo: Visual Hunt

For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects.

Lifestyle & Media Traits

  • Purchased in-home vitamins 
  • Ordered garden supplies by phone
  • Read American Legion Magazine
  • Watched The Price is Right
  • Drove a Mercury Sable”

57M4T4, Old Milltown, 65+, Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles ( Taos, NM)

2011 Statistics

  • US Households: 1,845,943 (1.58%)
  • Median Household Income: $30,608

Rustic Eagles (HCERE):  “America’s once-thriving mining and manufacturing towns have aged-as have the residents in Old Milltowns communities

Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments.

Photo: Visual Hunt

For leisure, they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants.

Lifestyle & Media Traits

  • Ordered from Home Shopping Network
  • Did needlepoint
  • Read Good Housekeeping
  • Watched As the World Turns
  • Drove a GMC Canyon”

58M4T4, Back Country Folks, 65+Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Whitefish, MT)

2011 Statistics

  • US Households: 2,658,532 (2.27%)
  • Median Household Income: $32,207

Rustic Eagles (HCERE):  “Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise.

The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. 

Photo: Visual Hunt

Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

Lifestyle & Media Traits

  • Ordered from Publishers Clearing House
  • Belonged to church board
  • Read Hunting
  • Watched Soapnet
  • Drove a Ford Ranger”

59M4U3, Urban Elders, 65+, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

2011 Statistics

  • US Households: 1,532,998 (1.31%)
  • Median Household Income: $24,864

Urban Trapped (PTUT): “For Urban Elders-a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami life is often an economic struggle. 

Photo: Visual Hunt

These communities have high concentrations of Hispanics and African-Americans, and tend to be downscale, with singles living in older apartment rentals.

Lifestyle & Media Traits

  • Shopped at Rite Aid
  • Traveled Domestically on JetBlue
  • Read Essence
  • Watched Primer Impacto
  • Drove a Ford Crown Victoria”

60M4C3, Park Bench Seniors, 65+Sustaining Seniors,  Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Palm Desert, CA)

2011 Statistics

  • US Households: 1,345,679 (1.15%)
  • Median Household Income: $24,290

Small Town Borders (HCESTB): Park Bench Seniors typically are retired singles living in the racially mixed neighborhoods of the nation’s satellite cities. 

With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. 

Photo: Visual Hunt

Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows.

Lifestyle & Media Traits

  • Purchased in-home housewares 
  • Bought gospel music
  • Read Jet
  • Watched The People’s Court
  • Drove a Suzuki Reno”

61M4U3, City Roots, 65+, Seniors, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Seal Beach, CA)

2011 Statistics

  • US Households: 1,326,369 (1.13%)
  • Median Household Income: $28,006

Urban Trapped (PTUT): Found in urban neighborhoods, City Roots is a segment of lower-income retirees, typically living in older homes and duplexes they’ve owned for years. 

Photo: Visual Hunt

In these ethnically diverse neighborhoods-more than a third are African-American and Hispanic residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.

Lifestyle & Media Traits

  • Ordered from drugstore.com
  • Gambled in Reno, NV
  • Read Town & Country
  • Watched NAACP Image Awards
  • Drove a Chrysler 300″

62M4C3, Hometown Retired , 65+, Seniors, Sustaining Seniors, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Eureka, CA)

2011 Statistics

  • US Households: 1,406,698 (1.20%)
  • Median Household Income: $27,609

The Cutters (PTTC):  With three-quarters of all residents over 65 years old, Hometown Retired is one of the oldest lifestyles. 

These racially mixed seniors tend to live in aging homes-half were built before 1958-and typically get by on social security and modest pensions. 

Photo: Visual Hunt

Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

Lifestyle & Media Traits

  • Ordered items by mail
  • Collected stamps
  • Read Womans Day
  • Watched Judge Judy
  • Drove a Mercury Grand Marquis”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which of These 7 Mature 55+ Year Old Lifestyles Describes You?

The second over 55 age group splinters into 7 lifestyle segments stretching across the midlevel of status and influence.

 

Photo: Visual Hunt
They have high rates for reading, travel, eating out at family restaurants and pursuing home-based hobbies like coin collecting and gardening.

 

Part One:  Which Classic 55+ Year Old Lifestyle Describes You Best?

Lifestyles Segments by Ages

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

50-Somethings

Gail Sheehy called this time of life the “Fearless or Flaming 50s”.

And, we’re about halfway through Erik Erikson’s Adulthood.

Existential Question:  Can I make my life count?

 

55+ Year Old Singles, Couples and Widows

By the time you’re in your mid-fifties your generation’s cohort splinters into 13 lifestyle segments stretching across the midlevel of status and influence.

Claritas / Nielsen PRIZM groups the more affluent seven segments into what they call Conservative Classics.

Another large group of Mature Years segments is Cautious Couples, featuring an over-55-year-old mix of singles, couples and widows.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 12,266,568
  • Median Household Income : $41,303
Photo: Visual Hunt

Widely scattered throughout the nation, the residents in these seven segments typically are working-class and white, with some college education and a high rate of homeownership. 

Given their blue-collar roots, Cautious Couples today pursue sedate lifestyles. 

They have high rates for reading, travel, eating out at family restaurants and pursuing home-based hobbies like coin collecting and gardening.”

Where are you likely to these more cautious seven  lifestyles?

Southwest United States – Wikitravel

Here’s a sample of lifestyles and communities where you can find neighbors in the 55+ age group in the West.

  • Arizona: Prescott and Surprise
  • California: La Mirada and Idyllwild
  • Colorado: Lakewood
  • New Mexico: Santa Fe

The second over 55 age group splinters into 7 lifestyle segments stretching across the midlevel of status and influence.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

  • Wealthy Influentials – Portfolio Locals (WIPL)
  • Wireless Resorters –  Two Resort Suburbans (WRRS)
  • High Country Eagles – Satellite City-zens (HCESC)
  • Permanent Temporaries – Interim Middle Managers (PTIMM) and Two Start Overs (PTSO)

Which of the following lifestyle profiles describes you best?

38M3T3, Simple Pleasures, 55+, Couples, Cautious Couples, Middle America, WRRS Resort Suburbans, Wireless Resorters (Idyllwild, CA)

2011 Statistics:

  • US Households: 2,754,587 (2.36%)
  • Median Household Income: $43,257

Resort Suburbans (WRRS): With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes.

Photo: Visual Hunt

Many are high school-educated seniors who held blue-collar jobs before their retirement.

And a disproportionate number served in the military; no segment has more members of veterans clubs.

Lifestyle & Media Traits:

  • Shopped at True Value
  • Belonged to a fraternal order
  • Read fraternal magazines
  • Watched Wheel of Fortune
  • Drove Ford Taurus”

39M3S3, Domestic Duos, 55+, Couples, Cautious Couples, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Lakewood, CO)

2011 Statistics:

  • US Households: 1,398,562 (1.20%)
  • Median Household Income: $49,261

Interim Middle Managers (PTIMM): Domestic Duos represents a middle-class mix of mainly over 55 singles and married couples living in older suburban homes.

Photo: Visual Hunt

With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle.

Residents like to socialize by going bowling, seeing a play, meeting at the local fraternal order or going out to eat

Lifestyle & Media Traits:

  • Shopped at Kohl’s
  • Cruised on Norwegian
  • Read Smithsonian
  • Watched Live from Lincoln Center
  • Drove a Chevrolet Impala”

40M3U2, Close-In Couples, 55+, Couples, Cautious Couples, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (La Mirada, CA)

2011 Statistics:

  • US Households: 1,327,575 (1.14%)
  • Median Household Income: $40,860

Portfolio Locals (WIPL):  Close-In Couples is a group of predominantly older, African-American couples living in older homes in the urban neighborhoods of mid-sized metros.

Photo: Visual Hunt

High school educated and empty nesting, these 55-year-old-plus residents typically live in older city neighborhoods, enjoying secure and comfortable retirements.

Lifestyle & Media Traits:

  • Shopped at Macy’s
  • Traveled domestically by railroad
  • Read The New Yorker
  • Watched The View
  • Drove a Chrysler PT Cruiser”

41M3C2, Sunset City Blues, 55+ Couples, Cautious Couples, Empty Nests – City Centers, HCESC Satellite City-zens, High Country Eagles (Santa Fe, NM)

2011 Statistics:

  • US Households: 2,083,443 (1.78%)
  • Median Household Income: $39,366

Satellite City-zens (HCESC): Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting closed to it.

These empty-nesters tend to own their homes but have modest educations and incomes.

Photo: Visual Hunt

They maintain a low-key lifestyle filled with newspapers and television by day, and family-style restaurants at night.

Lifestyle & Media Traits:

  • Ordered from QVC
  • Collected coins
  • Read Ladies’ Home Journal
  • Watched One Life to Live
  • Drove a Kia Borrego”

43M3T3, Heartlanders, 55+, Couples, Cautious Couples, Middle America – WRRS Resort Suburbans , Wireless Resorters (Prescott. AZ)

2011 Statistics:

  • US Households: 2,334,924 (2.00%)
  • Median Household Income: $43,485

Resort Suburbans (WRRS): America was once a land of small middleclass towns, which can still be found today among Heartlanders.

Photo: Visual Hunt

This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes.

In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

Lifestyle & Media Traits

  • Shopped at Kmart
  • Sewed clothing from patterns
  • Read Family Handyman
  • Watched CBS Early Show
  • Drove a GMC Sierra Flex Fuel”

46M3S4, Old Glories, 55+, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (none in Knowledge Bank)

2011 Statistics:

  • US Households: 1,155,944 (0.99%)
  • Median Household Income: $31,162

Start Overs (PTSO): Old Glories are the nation’s downscale suburban retirees, Americans aging in place in older apartment complexes.

These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles.

Photo: Visual Hunt

They’re among the nation’s most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.

Lifestyle & Media Traits:

  • Purchased Clothing In-Home
  • Played bingo
  • Read Saturday Evening Post
  • Watched Jeopardy!
  • Drove a Kia Rio”

49M3S4, American Classics, 55+, Cautious Couples, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Surprise, AZ)

2011 Statistics:

  • US Households: 1,211,533 (1.04%)
  • Median Household Income: $34,680

Start Overs (PTSO): “They may be older, lower-middle class and retired, but the residents of American Classics are still living the American Dream of home ownership.

Photo: Visual Hunt

Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties.

Lifestyle & Media Traits:

  • Ordered from Reader’s Digest
  • Gambled in Atlantic City, NJ
  • Read American Woodworker
  • Watched The Dr. Phil Show
  • Drove a Chevrolet Monte Carlo”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which Classic 55+ Year Old Lifestyle Describes You Best?

These childless singles and couples live in older suburban homes with two cars in the driveway and a wooden deck out back.

 

Photo: Visual Pursuit
With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles.

Lifestyles Segments by Ages

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

50-Somethings

Gail Sheehy called this time of life the “Fearless or Flaming 50s”.

And, we’re about halfway through Erik Erikson’s Adulthood.

Existential Question:  Can I make my life count?

 

55+ Empty Nest Couples and Families

Where are you likely to find these seven more affluent single and couple lifestyles?

Here’s a sample of lifestyles and communities  in the 55+ age group living primarily in California and in Washington  (Pacific Northwest) regions.

Photo: Wikitravel
  • Indian Wells, CA
  • Huntington Beach, CA
  • Laguna Hills, CA
  • South Lake Tahoe, CA
  • St. Helena, CA
  • Ukiah, CA
  • Mukilteo, WA

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

By the time you’re in your mid-fifties your generation’s cohort splinters into 13 lifestyle segments stretching across the midlevel of status and influence.

Claritas / Nielsen PRIZM groups the more affluent seven segments into what they call Conservative Classics.

We’ll profile the second six segments in part two.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 10,765,041
  • Median Household Income : $58,658

“College educated, over 55 years old and upper-middle-class, the  segments in Conservative Classics offer a portrait of quiet comfort.

Photo: Visual Hunt

These childless singles and couples live in older suburban homes with two cars in the driveway and a wooden deck out back.

For leisure at home, they enjoy gardening, reading books, watching public television and entertaining neighbors over barbecues. 

When they go out, it’s often to a local museum, the theater or a casual-dining restaurant like the Olive Garden or Lone Star Steakhouse.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

  • Wealthy Influentials – Digitally Mobiles (WIDM) and Two Exurb Society (WIES)
  • Wireless Resorters –  Two Maturing Resorts (WRMR)
  • High Country Eagles – Satellite City-zens (HCESC)
  • Permanent Temporaries – Interim Middle Managers (PTIMM)

Which of the following 55 + Lifestyles  describes you best?

14M2S2, New Empty Nests, 55+, Couples, Conservative Classics, Affluentials, Exurb Society, WIES, Wealthy Influentials (Indian Wells, CA)

2011 Statistics:

  • US Households: 1,242,671 (1.06%)
  • Median Household Income: $71,468

Exurb Society (WIES): “With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles.

Photo: Visual Pursuit

Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest home retirement. 

Lifestyle & Media Traits:

  • Shopped at Bloomingdale’s
  • Attended opera performances
  • Read Tennis
  • Watched The News Hour With Jim Lehrer
  • Drove a Buick LaCrosse”

15M2S2, Patios & Pools, 55+, Couples, Empty Nests, Conservative Classics, Affluentials, Exurb Society, WIES, Wealthy Influentials (Mukilteo, WA)

2011 Statistics:

  • US Households: 1,530,890 (1.31%)
  • Median Household Income: $71,900

Exurb Society (WIES): “Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for mature, empty-nesting couples. 

Photo: Visual Pursuit

In these stable neighborhoods graced with backyard pools and patios-the highest proportion of homes were built in the 1960s-residents work as white-collar managers and professionals, and are now at the top of their career

Lifestyle & Media Traits:

  • Shopped at Eddie Bauer
  • Owned a timeshare
  • Read Consumer Reports
  • Watched 24
  • Drove a Subaru Forester”

21M2S3, Gray Power, 55+, Conservative Classics, Couples, Suburbs, Middleburbs, PTIMM, Interim Middle Managers, Permanent Temporaries (Laguna Hills, CA)

2011 Statistics:

  • US Households: 1,093,066 (0.94%)
  • Median Household Income: $52,784

Interim Middle Managers (PTIMM): “The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities.

Photo: Visual Pursuit

Gray Power reflects this trend, a segment of older, midscale singles and couples who live in quiet comfort.

Lifestyle & Media Traits:

  • Shopped at Ace Hardware
  • Belonged to a veterans club
  • Read Audubon
  • Watched Masterpiece Theatre
  • Drove a Buick Lucerne”

26M2U1, The Cosmopolitans, 55+, Couples, Conservative Classics, Urban Uptown, WIDM Digitally Mobiles, Wealthy Influentials (Huntington Beach, CA)

2011 Statistics:

  • US Households: 1,321,917 (1.13%)
  • Median Household Income: $56,581

Digitally Mobiles (WIDM): “Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America’s fast-growing cities. 

Photo: Visual Pursuit

Concentrated in a handful of metros-such as Las Vegas, Miami and Albuquerque-these households feature older home-owners, empty-nesters and college graduates. 

A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.

Lifestyle & Media Traits

  • Shopped at Costco
  • Bought classical music
  • Read Harper’s Bazaar
  • Watched BBC America
  • Drove a Lexus LX”

27M2C2, Middleburg Managers, Couples, 55+, Couples, Conservative Classics, City Centers, HCESC Satellite City-zens, High Country Eagles (South Lake Tahoe, CA)

2011 Statistics:

  • US Households: 2,276,009 (1.95%)
  • Median Household Income: $51,769

Satellite City-zens (HCESC): “Middleburg Managers arose when empty nesters settled in satellite communities which offered a lower cost of living and more relaxed pace.

Photo: Visual Pursuit

Today, segment residents tend to be middle-class and over 55 years old, with solid managerial jobs and comfortable retirements. 

 In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture.” 

Lifestyle & Media Traits:

  • Shopped at Office Depot
  • Bought books on tape
  • Read VFW Magazine
  • Watched Inspiration Network
  • Drove Mercury Grand Marquis Flex Fuel”

28M2T2, Traditional Times, Empty Nests, 55+, Couples, Conservative Classics, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (St. Helena, CA)

2011 Statistics:

  • US Households: 3,300,488 (2.82%)
  • Median Household Income: $55,175

Maturing Resorts (WRMR): Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. 

Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle.

On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. 

Photo: Visual Pursuit

But they’re big travelers, especially in recreational vehicles and campers.

Lifestyle & Media Traits:

  • Ordered from Gevalia Kaffe
  • Traveled domestically by motor home
  • Read AARP The Magazine
  • Watched Antiques Roadshow
  • Drove a Chevrolet Impala Flex Fuel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Part Two:  Which of These 7 Mature 55+ Year Old Lifestyles Describes You?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which 45+ Year Old Lifestyle Describes You Best?

In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort.

 

Photo: Visual Hunt
The wealthiest segments in this group are classified Affluent Empty Nests, and they feature upscale couples who are college educated, hold executive and professional positions and are over 45.

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

40-Somethings

On the “older side” of the Authenticity Crisis lies the rest of adulthood.

If you chose renewal when you faced your mortality, life opens to an age of mastery.

Photo: Wikipedia

If you chose to look the other way and settle than your life feels stale.

Getting used to beginning your second stage of adulthood , you identify less with the kids who were in your high school class.

Or members of your generation’s cohort than you do with other people in your neighborhood.

And more with neighbors and friends dealing with common issues facing families, couples or empty-nesters.

45+ Families and Empty Nest Couples

Photo: Visual Hunt

The seven segments in their “Mature Years” live in households that have “empty-nested” or are in the process of doing so.

We find them primarily in Wealthy Influential neighborhoods (5 lifestyles) and Wireless Resorter zip codes (2 lifestyles).

  • Wealthy Influentials – Four Affluently Elite (WIAE) and one Digitally Mobiles (WIDM)
  • Wireless Resorters –  Two Premier Resorts (WRPR)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 7,975,015
  • Median Household Income : $89,013

 “While those on the “MTV side” of fifty may debate their inclusion in this group, Americans in the Mature Years tend to be over 45 years old and living in houses that have empty-nested. 

The wealthiest segments in this group are classified Affluent Empty Nests, and they feature upscale couples who are college educated, hold executive and professional positions and are over 45. 

Balboa Island Ferry – Getty Images

While their neighborhoods are found across a variety of landscapes—from urban to small-town areas—they all share a propensity for living in large, older homes. 

With their children out of the house, these consumers have plenty of disposable cash to finance active lifestyles rich in travel, cultural events, exercise equipment and business media. 

These folks are also community activists who write politicians, volunteer for environmental groups and vote heavily in elections.”

Where are you likely to these seven over 45 years old family and couple lifestyles? 

Four in California, and one each in Utah, Oregon and Florida

  • Lake Arrowhead, CA
  • Mammoth Lakes, CA
  • Half Moon Bay, CA
  • Seal Beach, CA
  • Alta, UT
  • West Linn, OR
  • Ft. Myers, FL

Which of these seven over 45 years lifestyles  describes you best?

01M1S1, Upper Crust, 45+, Couple, Affluent Empty-Nests, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (Half Moon Bay, CA)

2011 Statistics:

  • US Households: 1,770,473 (1.52%)
  • Median Household Income: $114,402

Affluently Elite (WIAE):  “The nation’s most exclusive address, Upper Crust is the wealthiest lifestyle in America a haven for empty-nesting couples over 55 years old. 

Photo: Visual Hunt

 No segment has a higher concentration of residents earning over $100,000 (now $200,000) a year or possessing a postgraduate degree. And none has a more opulent standard of living.

Lifestyle & Media Traits

  • Shopped at Saks Fifth Ave.
  • Belonged to a country club
  • Read Conde Nast Traveler
  • Watched Golf Channel
  • Drove a Mercedes SL Class”

02F1S1, Blue Blood Estates, 45+ Families, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (West Linn, OR)

2011 Statistics:

  • US Households: 1,129,199 (0.97%)
  • Median Household Income: $119,314

Affluently Elite  (WIAE):  “Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. 

Photo: Visual Hunt

The nation’s second-wealthiest lifestyle, it is characterized by married couples with children, college degrees, a significant percentage of Asian Americans and six figure incomes earned by business executives, managers and professionals.

Lifestyle & Media Traits:

  • Shopped at Thomasville
  • Played tennis
  • Read Architectural Digest
  • Watched video-on-demand
  • Drove an Audi A8″

05F1T1, Country Squires, 45+, Family, Accumulated Wealth, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Lake Arrowhead, CA)

2011 Statistics

  • US Households: 2,011,809 (1.72%)
  • Median Household Income: $101,507

Premier Resorts (WRPR): The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who’ve fled the city for the charms of small-town living.

Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.

Photo: Visual Hunt

In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. 

Lifestyle & Media Traits:

  • Ordered from amazon.com
  • Went snorkeling
  • Read Family Fun
  • Watched pay-per-view movies
  • Drove a GMC Yukon Denali”

06F1S1, Winner’s Circle, 45+, Families, Accumulated Wealth, Elite Suburbs, WIAE Affluently Elite , Wealthy Influentials (Alta, UT)

2011 Statistics:

  • US Households: 1,283,240 (1.10%)
  • Median Household Income: $105,785

Affluently Elite (WIAE):  Among the wealthy suburban lifestyles, Winner’s Circle is the youngest, a collection of mostly 25- to 34-year-old couples with large families in new-money subdivisions.

Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. 

Photo: Visual Hunt

With a median income of nearly $90,000, Winner’s Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show.

Lifestyle & Media Traits

  • Shopped at Neiman Marcus
  • Went jogging
  • Read Wall Street Journal
  • Watched Wimbledon Tennis
  • Drove a Mercedes GL Class”

07M1U1, Money & Brains, 45+, Couples, Affluent Empty Nests, Urban Uptown, WIAE Affluently Elite, Wealthy Influentials (Seal Beach, CA)

2011 Statistics:

  • US Households: 2,257,088 (1.93%)
  • Median Household Income: $88,813

Affluently Elite (WIAE): The residents of Money & Brains seem to have it all: high incomes, advanced degrees, and sophisticated tastes to match their credentials. 

Photo: Visual Hunt

Many of these city dwellers are married couples with few children who live in fashionable homes on small, manicured lots.

Lifestyle & Media Traits:

  • Shopped at Nordstrom
  • Contributed to NPR
  • Read Sunday newspaper
  • Watched Ebert & Roeper
  • Drove a Jaguar XJL”

09M1T1, Big Fish Small Pond, 45+, Couples, Affluent Empty Nests, Accumulated Wealth, Landed Gentry WRPR Premier Resorts, Wireless Resorters (Mammoth Lakes, CA)

2011 Statistics:

  • US Households: 2,498,189 (2.14%)
  • Median Household Income: $82,470

Premier Resorts (WRPR) “Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities.

Photo: Visual Hunt

These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.

Lifestyle & Media Traits:

  • Ordered from L.L. Bean
  • Contributed to PBS
  • Read Kiplinger’s Personal Finance
  • Watched The Triple Crown
  • Drove a Cadillac DTS”

10M1C1, Second City Elite, 45+, Couples, Affluent Empty Nests, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Ft. Myers, FL)

2011 Statistics

  • US Households: 1,449,265 (1.24%)
  • Median Household Income: $77,612

Digitally Mobiles (WIDM): “There’s money to be found in the nation’s smaller cities, and you’re most likely to find it in Second City Elite.

The residents of these satellite cities tend to be prosperous executives who decorate their ($200,000 not any longer) homes with multiple computers, large screen TV sets and an impressive collection of wines. 

Photo: Visual Hunt

With more than half holding college degrees, Second City Elite residents enjoy cultural activities-from reading books to attending theater to dance productions.

Lifestyle & Media Traits:

  • Shopped at Talbots
  • Belonged to a civic club
  • Read Coastal Living
  • Watched Washington Week
  • Drove a Lincoln Town Car Flex Fuel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which 35-54 Year Old Family Lifestyle Describes You Best?

But, during this time people are normally settled in their life and know what is important to them.

These middle-aged parents have the disposable income and educated sensibility to want the best for their children.

 

30-Somethings Part One: 30-44 Singles and Couples

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

30-Somethings Navigating the Second Adulthood Metamorphosis

Erik Erikson’s Theory identifies the ages of 40-64 as the  second stage of adulthood.

If the average lifespan stretches somewhere between your 80s and 90s, then sometime in the decade between your mid-thirties to mid-40s you come to grips with your mortality.

No more magical thinking.

No more living in denial.

But, during this time people are normally settled in their life and know what is important to them.

35-54 Families

Four Young Accumulators segments are slightly younger and less affluent than their upscale peers, but more affluent than the four (two single and two family) 20-Something lifestyle groups.

You’ll find them in upscale Wealthy Influential suburban neighborhoods and in more affluent Wireless Resort communities.

  • Wealthy Influentials – Two Exurb Society (WIES) and one Portfolio Locals (WIPL)
  • Wireless Resorters – Premier Resorts (WRPR)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 9,262,866
  • Median Household Income : $70,627

Compared to the Accumulated Wealth group, four segments in Young Accumulators are slightly younger and less affluent than their upscale peers. 

Ethnically diverse, these households include an above-average number of Hispanic and Asian Americans.

Adults typically have college educations and work a mix of white-collar managerial and professional jobs. 

Found mostly in suburban and exurban areas, the large families in Young Accumulators have fashioned comfortable, upscale lifestyles in their mid-sized homes.

They favor outdoor sports, kid-friendly technology and adult toys like campers, powerboats and motorcycles. 

Their media tastes lean towards cable networks targeted to children and teenagers.

Where are you likely to these four family lifestyles?

Pacific Northwest Region – Wikitravel

Two in California, one in New Hampshire and one in Washington in the Pacific Northwest region: 

 

  • Santa Cruz, CA
  • Naples, CA
  • Cornish, NH
  • Mukilteo, WA

Which of the following 30-Something, Family Lifestyles  describes you best?

17F2S2, Beltway Boomers, 35-54, Families, Young Accumulators, Suburbs, Affluentials,  WIES Exurb Society, Wealthy Influentials (Santa Cruz, CA)

2011 Statistics

  • US Households: 1,121,007 (0.96%)
  • Median Household Income: $75,635

Exurb Society (WIES):  “The members of the postwar Baby Boom are all grown up.

Today, these Americans are in their forties and fifties, and one segment of this huge cohort-college educated, upper-middle-class and homeowning- is found in Beltway Boomers. 

 Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they’re pursuing kid-centered lifestyles. 

Lifestyle & Media Traits

  • Shopped at BJ’s Wholesale Club
  • Bought electronic games
  • Read Scouting Magazine
  • Watched Gravity Games
  • Drove a Saturn Aura”

18F2S2, Kids & Cul-de-Sacs, 35-54, Families, Young Accumulators, Suburbs, Affluentials,  WIES Exurb Society, Wealthy Influentials, (Mukilteo, WA)

2011 Statistics

  • US Households: 1,872,955 (1.60%)
  • Median Household Income: $71,926

Exurb Society (WIES): “Upscale, suburban, married couples with children-that’s the skinny on Kids & Culde-Sacs, an enviable lifestyle of large families in recently built subdivisions. 

With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middleclass incomes. 

Their nexus of education, affluence and children translates into large outlays for child-centered products and services.

Lifestyle & Media Traits

  • Shopped at Disney Store
  • Bought educational toys
  • Read Parenting
  • Watched The Disney Channel
  • Drove a Volkswagen Routan”

20F2T1, Fast-Track Families, 35-54,Families, Young Accumulators, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Cornish, NH)

2011 Statistics

  • US Households: 1,861,697 (1.59%)
  • Median Household Income: $74,201

Premier Resorts (WRPR):  “With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years. 

These middle-aged parents have the disposable income and educated sensibility to want the best for their children. 

They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games. 

They take advantage of their rustic locales by camping, boating and fishing. 

Lifestyle & Media Traits

  • Ordered from buy.com
  • Traveled for business by airplane
  • Read American Hunter
  • Watched Country Music Television
  • Drove a Chevrolet Suburban Flex Fuel”

29F2U1, American Dreams, 35-54,Families, Young Accumulators, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Naples, CA)

2011 Statistics

  • US Households: 2,451,331 (2.10%)
  • Median Household Income: $55,270

Portfolio Locals (WIPL): American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American.

In these multilingual neighborhoods-one in ten speaks a language other than English middle-aged immigrants and their children live in middle-class comfort.

Lifestyle & Media Traits

  • Shopped at Old Navy
  • Bought motivational tapes
  • Read Black Enterprise
  • Watched TeleFutura
  • Drove a Lexus IS”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

 

Which 30-44 Year Old Couple Lifestyle Fits You Best?

The eight segments in Midlife Success make up more affluent  Younger Years class.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

 

Lifestyles Segments by Ages

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

20-Somethings

You’ll notice that, in general, the older you get, the more affluent you become.

According to Claritas / Nielsen PRIZM 20-29 Singles “make up the most downscale” of the four 20-something lifestyle groups.

Especially when compared to the next older set of single lifestyles – 25-54 year olds.

And the younger 20-44 year old families occupy the  lowest affluent rankings for lifestyle profiles even within other family groups, no matter what age.

That comparison also includes the last of the seven 20-something families lifestyles in the 25-54 age group.

30-Somethings

Now let’s turn your attention to the first of two more affluent groups within the “30-Something” age range.

Gail Sheehy

According to Gail Sheehy,  this is the Making It  stage … they set a timetable for fulfilling their goals.

It is of consuming importance to become acknowledged as a junior member of their occupational tribe.

Men who continue to focus narrowly their external goals can be, more than at any other time in their lives, shallow and boring.

My have mastered early adult tensions, or still working on them.”

30-44 Singles and Couples

The eight segments in Midlife Success make up more affluent  Younger Years class.

  • Wealthy Influentials – One Affluently Elite (WIAE), Two Exurb Society (WIES) and  two Digitally Mobiles (WIDM)
  • Wireless Resorters – Premier Resorts (WRPR) and two Maturing Resorts (WRMR)
  • One Permanent Temporary – Interim Middle Managers (PTIMM)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 14,633,208
  • Median Household Income : $69,063

The segments in Midlife Success typically are filled with childless singles and couples in their thirties and forties. 

Attracting Trend-Setting Couples Photo: Visual Hunt

The wealthiest of the Younger Years class, this group is home to many white, college-educated residents who make six-figure incomes at executive and professional jobs but also extends to more middle class segments. 

Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise and travel.

Where are you likely to these eight more affluent single and couple lifestyles?

Four in California, two in Colorado, and one each in Arizona and New Mexico: 

Downtown Bolder, Colorado Photo: Visual Hunt
  • Irvine, CA
  • Mission Viejo, CA
  • Truckee, CA
  • Westwood, CA
  • Boulder, CO
  • Louisville, CO
  • Scottsdale, AZ
  • Santa Fe, NM

Which of the following 30-Something, Midlife Success Lifestyles  describes you best?

03Y1S1, Movers & Shakers,  30-44, Couples, Midlife Success, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (Scottsdale, AZ)

2011 Statistics:

  • US Households: 1,878,356 (1.61%)
  • Median Household Income: $103,357

Affluently Elite  (WIAE): Movers & Shakers is home to America’s up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. 

Given its high percentage of executives and white-collar professionals, there’s a decided business bent to this segment: 

Photo: Visual Hunt

Movers & Shakers rank number one for owning a small business and having a home office. 

Lifestyle & Media Traits:

  • Ordered from J.Crew
  • Attended NHL games
  • Read Inc.
  • Watched Saturday Night Live
  • Drove a Land Rover Range Rover”

08Y1S2, Executive Suites, 30-44,  Couples, Midlife Success, Affluentials, Exurb Society, WIES, Wealthy Influentials (Mission Viejo, CA)

2011 Statistics:

  • US Households: 1,068,292 (0.91%)
  • Median Household Income: $73,951

Exurb Society (WIES): “Executive Suites consists of upper middle class singles and couples typically living just beyond the nation’s beltways. 

Photo: Visual Hunt

Filled with significant numbers of Asian Americans and college graduates-both groups are represented at more than twice the national average.

This segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

Lifestyle & Media Traits:

  • Shopped at IKEA
  • Played racquetball
  • Read Wired
  • Watched The Office
  • Drove an Acura TSX”

11Y1T1, God’s Country, 30-44, Couples, Midlife Success, Landed Gentry, WRMR, Maturing Resorts, Wireless Resorters (Boulder, CO)

2011 Statistics:

  • US Households: 1,699,924 (1.45%)
  • Median Household Income: $83,935

Maturing Resorts (WRMR): When city dwellers and suburbanites began moving to the country in the 1970s, God’s Country emerged as the most affluent of the nation’s exurban lifestyles. 

Photo: Stephen G. Howard

Today, wealthier communities exist in the hinterlands, but God’s Country remains a haven for upper income couples in spacious homes.

Typically college-educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid back leisure.

Lifestyle & Media Traits

  • Ordered from zappos.com
  • Took golf vacations
  • Read Yachting
  • Watched Bloomberg Television
  • Drove an Audi S6″

12Y1C1, Brite Lites Lil City, 30-44, Couples, Midlife, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Santa Fe, NM)

2011 Statistics:

  • US Households: 1,832,821 (1.57%)
  • Median Household Income: $72,461

Digitally Mobiles (WIDM): “Not all of the America’s chic sophisticates live in major metros. 

Brite Lights, Li’l City is a group of well-off, middle-aged couples settled in the nation’s satellite cities. 

Santa Fe, New Mexico Photo: Visual Hunt

Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers and swank homes filled with the latest technology. 

Lifestyle & Media Traits:

  • Shopped at Crate & Barrel
  • Participated in fantasy sports
  • Read Skiing
  • Watched Lost
  • Drove a Volkswagen CC

13F2C1, Upward Bound, 30-44, Couples, Midlife Success, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Louisville, CO)

2011 Statistics:

  • US Households: 1,955,876 (1.67%)
  • Median Household Income: $83,651

Digitally Mobiles (WIDM): “More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. 

Photo: Visual Hunt

In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. 

Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment. 

Lifestyle & Media Traits:

  • Ordered from target.com
  • Bought toys by Internet
  • Read PC Gamer
  • Watched The N
  • Drove a Toyota Sequoia

19Y1S2, Home Sweet Home, 30-44, Couples, Midlife Success, Suburbs, Affluentials, WIES Exurb Society, Wealthy Influentials, ( (Irvine, CA)

2011 Statistics:

  • US Households: 2,127,048 (1.82%)
  • Median Household Income: $68,185

Exurb Society (WIES): Widely scattered across the nation’s suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children. 

Photo: Visual Hunt

The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs.

With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

Lifestyle & Media Traits:

  • Ordered from BarnesandNoble.com
  • Bought collectors Items online
  • Read Macworld
  • Watched Discovery Health Channel
  • Drove a Volkswagen Passat”

25Y1T1, Country Casuals, 30-44, Couples, Midlife Success, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Westwood, CA)

2011 Statistics:

  • US Households: 1,741,070 (1.49%)
  • Median Household Income: $71,235

Premier Resorts (WRPR):  “There’s a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper middle-class households that have started to empty-nest. 

Photo: Visual Hunt

Workers here-and most households boast two earners-have wellpaying blue- or white-collar jobs, or own small businesses. 

Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.

Lifestyle & Media Traits:

  • Shopped at priceline.com
  • Did woodworking
  • Read Everyday With Rachel Ray
  • Watched Great American Country Channel
  • Drove Ford F-Series Diesels”

30Y1S3, Suburban Sprawl, 30-44, Singles Midlife, Suburbs,  PTIMM Interim Middle Managers (none in knowledge bank)

2011 Statistics:

  • US Households: 1,529,350 (1.31%)
  • Median Household Income: $50,584
Photo: Visual Hunt

Interim Middle Managers (PTIMM):  “Suburban Sprawl is an unusual American lifestyle: a collection of midscale, middle-aged singles and couples living in the heart of suburbia. 

Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue cocooning versions of the American Dream.

Among their favorite activities are jogging on treadmills, playing trivia games and renting videos.

Lifestyle & Media Traits:

  • Shopped at FedEx Kinkos
  • Sung karaoke
  • Read Cycle World
  • Watched Scrubs
  • Drove a Mazda 6″

37Y1T2, Mayberry-ville, 25-54, Families, Couples, Midlife Success, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Truckee, CA)

2011 Statistics:

  • US Households: 2,756,347 (2.36%)
  • Median Household Income: $53,744

Maturing Resorts (WRMR): “Like the old Andy Griffith show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life.

Photo: Visual Hunt

In these small towns, middle-class couples and families like to fish and hunt during the day, and stay home and watch TV at night.

With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles and pickup trucks.

Lifestyle & Media Traits:

  • Shopped at Sherwin-Williams
  • Went hunting with a gun
  • Read Bassmaster
  • Watched Daytona 500
  • Drove a GMC Sierra Diesel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

30-Somethings Part Two: 35-54 Families

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which 25-54 Year Old Family Lifestyle Describes You Best?

Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media.

Where are you likely to run into Mainstream Families? Three in the Rocky Mountain State and four from the coast to the mountains, lakes and more.

 

Final of Four Parts in the 20-Somethings Series:

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two:  Which 20-44 Year Old Family Lifestyles Fits You?

Part Three: Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

25-54 Families

Like Mainstream Singles,  Mainstream Families  bridge Erik Erikson’s Early Adulthood life stage which ranges  from ages 20 to 39 and  Full Adulthood  roughly between ages 40 – 64.

According to Claritas / Nielsen PRIZM they are more likely to show up in High Country Eagles and Permanent Temporaries neighborhoods, but also in  Wealthy Influentials and Wireless Resorters communities as well.

  • High Country Eagles – Satellite City-zens (HCESC) and Rural Cowboy (HCERC)
  • Permanent Temporaries – Interim Middle Managers (PTIMM) and Start Overs (PTSO)
  • Wealthy Influentials – Portfolio Locals (WIPL)
  • Wireless Resorters – Two Maturing Resorts (WRMR)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 13,771,736
  • Median Household Income : $46,295

Mainstream Families refers to a collection of seven segments of middle- and working-class child-filled households. 

While the age range of adults is broad—from 25 to 54—most families have at least one child under 18. 

And residents in this exurban group share similar consumption patterns, living in modestly priced homes—including mobile homes—and ranking high for owning three or more cars. 

As consumers, Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media.

Where are you likely to run into Mainstream Families? Three in the Rocky Mountain State and five from the coast to the mountains, lakes and more.

  • Aurora, CO
  • Boulder, CO
  • Lakewood, CO
  • Park City, UT
  • Surprise, AZ
  • Santa Cruz, CA
  • Coeur d’Alene, ID
  • New Braunfels, TX

 

Which of these 8 family lifestyles fit you the best?

32F3T2, New Homesteaders, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (New Braunfels, TX)

2011 Statistics:

  • US Households: 2,102,864
  • Median Household Income: $56,181

Maturing Resorts (WRMR): “Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods.

Photo: Visual Hunt

With decent-paying jobs in white-collar and service industries, these dual income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.

Lifestyle & Media Traits

  • Shopped at Best Buy
  • Bought toys
  • Read American Baby
  • Watched Cartoon Network
  • Drove a Chevrolet Uplander Flex Fuel

33F3T2, Big Sky Families, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Park City, UT)

2011 Statistics:

  • US Households: 2,130,960 (1.82%)
  • Median Household Income: $55,553

Maturing Resorts (WRMR): “Scattered in placid towns across the American heartland, Big Sky Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. 

Residents like to play baseball, basketball and volleyball, besides going fishing, hunting and horseback riding.

Tentertain their sprawling families, they buy virtually every piece of sporting equipment on the market.

Lifestyle & Media Traits

  • Ordered from eBay.com
  • Attended high school sports
  • Read Field & Stream
  • Watched X Games
  • Drove a Chevrolet Silverado Diesel”

34F3C2, White Picket Fences, 25-54, Families, Mainstream Families, City Centers, HCESC Satellite City-zens, High Country Eagles (Aurora, CO)

2011 Statistics:

  • US Households: 1,536,574 (1.31%)
  • Median Household Income: $51,800

Satellite City-zens (HCESC):  Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. 

But the current version is characterized by modest homes and ethnic diversity-including a disproportionate number of Hispanics and African-Americans.

Lifestyle & Media Traits

  • Ordered from BMG Music
  • Rented/bought kid’s videos
  • Read People en Espanol
  • Watched Latin Grammy Awards
  • Drove a Saturn ION”

36F3S3, Blue-Chip Blues, 25-54, Mainstream Families, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries  (Santa Cruz, CA)

2011 Statistics:

  • US Households: 1,458,594 (1.25%)
  • Median HH Income: $50,667

Interim Middle Managers (PTIMM):  Blue-Chip Blues is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. 

Ethnically diverse-with a significant presence of Hispanics and African-Americans-the segment’s aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households

Lifestyle & Media Traits

  • Shopped at Marshalls
  • Bought fashion dolls
  • Read Baby Talk
  • Watched Univision
  • Drove a Mitsubishi Lancer”

50F3T3, Kid Country, USA, 25-54, Mainstream Families, Middle America – HCERC  Rural Cowboy, High Country Eagles (Coeur d’Alene, ID)

2011 Statistics:

  • US Households: 1,481,771 (1.27%)
  • Median Household Income: $42,166

Rural Cowboy (HCERC): “Widely scattered throughout the nation’s heartland, Kid Country, USA is a segment dominated by large families living in small towns. 

Predominantly white, with an above average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 16 – 20 percent of residents own mobile homes.

Lifestyle & Media Traits

  • Ordered from oldnavy.com
  • Bought infant toys
  • Read Fit Pregnancy
  • Watched Nick at Nite
  • Drove a  Nissan Titan Flex Fuel”

51F3T3, Shotguns & Pickups, 25-54, Mainstream Families, Middle America, HCERC  Rural Cowboy, High Country Eagles (Surprise, AZ)

2011 Statistics:

  • US Households: 1,873,167 (1.60%)
  • Median Household Income: $41,859

Rural Cowboy (HCERC): “The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. 

These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.

Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Lifestyle & Media Traits

  • Shopped at Sears Hardware
  • Went camping
  • Read North American Hunter
  • Watched Outdoor Channel
  • Drove Ford F-Series”

52F3S4, Suburban Pioneers, 25-54, Families, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Boulder, CO)

2011 Statistics:

  • US Households: 1,240,482 (1.06%)
  • Median Household Income: $33,658

Start Overs (PTSO):  Suburban Pioneers represents one of the nation’s eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs.

They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. 

But what unites these residents-a diverse mix of whites, Hispanics and African-Americans is a working-class sensibility and an appreciation for their off-the-beaten track neighborhoods.

Lifestyle & Media Traits

  • Shopped at Lane Bryant
  • Bought mail order toys
  • Read OK! Magazine
  • Watched Sabado Gigante
  • Drove Dodge Charger”

54F3U2, Multi-Culti Mosaic, 25-54, Families, Mainstream Families, Midtown Mix, WIPL Portfolio Locals, Wealthy Influentials (Lakewood, CO)

2011 Statistics:

  • US Households: 1,947,324 (1.67%)
  • Median HH Income: $34,876

Portfolio Locals (WIPL):  An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. 

With nearly a quarter of the residents foreign-born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.

Lifestyle & Media Traits

  • Shopped at CVS Pharmacy
  • Bought Spanish/Latin music
  • Read Seventeen
  • Watched Premio Juventud
  • Drove a Volkswagen GLI

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

Young, hip singles are the prime residents of Mainstream Singles, a lifestage group of twenty-somethings who’ve recently settled in metro neighborhoods.

Downtown Bolder, Colorado
Once known as the home of the nation’s yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom.

 

20-Somethings Series:

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two:  Which 20-44 Year Old Family Lifestyles Fits You?

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

25 – 54 Singles

Mainstream Singles bridge Erik Erikson’s Early Adulthood life stage which ranges  from ages 20 to 39 and  Full Adulthood  roughly between ages 40 – 64

According to Claritas / Nielsen PRIZM, Mainstream Singles  more likely show up in Wealthy Influentials and High Country Eagles neighborhoods, but also in Wireless Resorters and Permanent Temporaries communities as well.

  • Wealthy Influentials – Three Portfolio Locals (WIPL)
  • High Country Eagles – Two Satellite City-zens (HCESC)
  • Wireless Resorters – One Maturing Resorts (WRMR)
  • Permanent Temporaries – One Interim Middle Managers (PTIMM)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 11,646,061
  • Median Household Income : $50,071

Mainstream Singles segments are twice as likely as the general population to include college students living in group quarters.

Young, hip singles are the prime residents of Mainstream Singles, a lifestage group of twenty-somethings who’ve recently settled in metro neighborhoods. 

Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs.” 

Where are you likely to run into Mainstream Singles?

  • Chandler, AZ
  • Tempe, AZ
  • Huntington Beach, CA
  • Napa, CA
  • Aspen, CO
  • San Marcos, TX

 

Which of these 7 single lifestyles fit you the best?

04Y2U1, Young Digerati, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Chandler, AZ)

2011 Statistics

  • US Households: 1,397,823 (1.20%)
  • Median Household Income: $85,599

Portfolio Locals (WIPL): Young Digerati are the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.

Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.

Lifestyle & Media Traits

  • Ordered from expedia.com
  • Gone water skiing
  • Read The Economist
  • Watched Independent Film Channel
  • Drove an Audi A3

16Y2U1, Bohemian Mix, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Huntington Beach, CA)

2011 Statistics

  • US Households: 2,052,684 (1.76%)
  • Median Household Income: $54,098

Portfolio Locals (WIPL):  “A collection of young, mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles.

Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites.  

In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.

Lifestyle & Media Traits:

  • Shopped at Express
  • Rented/bought foreign videos
  • Read Details
  • Watched soccer on TV
  • Drove a Volkswagen Rabbit”

22Y2S3, Young Influentials, 25-54, Mainstream Singles, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Tempe, AZ)

2011 Statistics

  • US Households: 1,712,614 (1.47%)
  • Median Household Income: $49,182

Interim Middle Managers (PTIMM): “Once known as the home of the nation’s yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom. 

Today, the segment is a common address for younger, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. 

Downtown Bolder, Colorado

Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs, and casual-dining restaurants.

Lifestyle & Media Traits:

  • Ordered from orbitz.com
  • Attended NBA games
  • Read Entrepreneur
  • Watched Family Guy
  • Drove a Subaru Outback”

23Y2T2, Greenbelt Sports, 25-54, Mainstream Singles, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Aspen, CO)

2011 Statistics

  • US Households: 1,560,639 (1.34%)
  • Median Household Income: $57,334

Maturing Resorts (WRMR):  “A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle. 

Most of these middle-aged residents are married, college-educated and own new homes; about a third have children.

Summer Outdoors

And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.

Lifestyle & Media Traits:

  • Ordered from Lands’ End
  • Gone horseback riding
  • Read Modern Bride
  • Watched Fox Sports Net
  • Drove a Subaru Legacy

24Y2C2, Up-and-Comers, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (Napa, CA)

2011 Statistics

  • US Households: 1,510,327 (1.29%)
  • Median Household Income: $50,556

Satellite City-zens (HCESC):  “Up-and-Comers is a stopover for young, midscale singles before they marry, have families and establish more deskbound lifestyles

Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

Best of Whitefish, Montana

Lifestyle & Media Traits:

  • Shopped at Ethan Allen Galleries
  • Done Karate
  • Read Maxim
  • Watched MTV
  • Drove a Nissan Xterra”

31Y2U2, Urban Achievers, 25-54, Singles, Mainstream Singles, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (Tempe, AZ)

2011 Statistics

  • US Households: 1,794,520 (1.54%)
  • Median Household Income: $35,535

Portfolio Locals (WIPL): “Concentrated in the nation’s port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. 

These young singles and couples are typically college educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.

Lifestyle & Media Traits

  • Shopped at Banana Republic
  • Played soccer
  • Read Latina
  • Watched Tyra
  • Drove a Volkswagen GTI”

35Y2C2, Boomtown Singles, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (San Marcos, TX)

2011 Statistics

  • US Households: 1,617,454 (1.38%)
  • Median Household Income: $39,838

Satellite City-zens (HCESC):  “Affordable housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities.

Slowly Evolving Neighborhoods

Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

Lifestyle & Media Traits

  • Shopped at Victoria’s Secret
  • Done Karate
  • Read Elle
  • Watched VH1
  • Drove a Suzuki SX4″

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

20-Somethings Part Four:

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which 20-44 Year Old Family Lifestyles Fits You?

Where are you likely to run into families with first time parents or who have been raising their family for nearly 25 years?

We know the number of households and income levels for comparison purposes based upon Claritas 2011 Statistics.

 

20-Somethings Series:

Part One:  20-29 Singles

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

20-44 Families

Babies, Babies, Babies …

Sustaining families find love in romantic relationships that provide feelings of intimacy as they develop and grow as parents.

“Singlehood” and “couplehood” come and go, but barring divorce, family commitments begun in the twenties bridge Erik Erikson’s first and second stage of adulthood

Early Adulthood ( ages 20 – 39)  and Full Adulthood (ages 40 – 64).

  • Families struggle to get by.
  • Bills pile up.
  • As children grow, they become more expensive.
  • And, parents sacrifice the nice things they’d like to have for the well-being and care children desperately need.

According to Claritas, Sustaining Families occupy the  lowest affluent rankings for lifestyle profiles even within other family groups.

Sustaining family lifestyles  show up in our work in High Country Eagles and Permanent Temporaries communities typically where the cost of living is cheaper.

Three Permanent Temporaries – Two  Urban Trapped (PTUT) lifestyles  and one, The Cutters (PTTC,)  in Second Tier Cities.

One High Country Eagle – HCERE Rustic Eagles in a Rustic Living Community

We know the number of households and income levels for comparison purposes based upon Claritas 2011 Statistics:

  • US Households: 7,350,277
  • Median Household Income : $28,506

“As a group Sustaining Families can range from working-class to decidedly downscale. 

They are ethnically mixed, with a high percentage of African American, Asian and Hispanic families

You find neighbors across a wide geographic range—from inner cities to some of the most isolated communities in the nation.

Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes.” 

And the lifestyles are similarly modest:

Households here are into:

  • Playing games and sports,
  • Shopping at discount chains and convenience stores, and
  • Tuning into nearly everything that airs on TV and radio.

Where are you likely to run into families with first time parents or who have been raising their family for nearly 25 years?

In California:

  • Ukiah,
  • Palm Springs,
  • Long Beach, and
  • Highland Park.

Sustaining Families fall at the bottom of the affluence rankings – many just trying to hold things together, living from paycheck to paycheck just to make ends meet.

They hold out hope for the success of their children to achieve a better life than what they’ve been able to provide.

63F4C3, Family Thrifts, 20-44, Families, Sustaining Families, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Ukiah, CA)

2011 Statistics:

  • US Households: 2,134,566 (1.83%)
  • Median Household Income: $30,290

In 2011 Claritas described The Cutters (PTTC) household lifestyles:

“The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs.

In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.”

Lifestyle & Media Traits:

  • Shopped at Walgreens
  • Bought large baby dolls
  • Read Life & Style
  • Watched Noticiero Univision
  • Drove Suzuki Cars

64F4T4, Bedrock America, 20-44, Families, Sustaining Families, Town and Country, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Palm Springs, CA)

2011 Statistics

  • US Households: 2,220,781 (1.90%)
  • Median Household  Income: $27,602

In 2011 Claritas described these Rustic Eagle (HCERE) household lifestyles:

“Bedrock America consists of young, economically challenged families in small, isolated  towns, located throughout the nation’s heartland. 

With modest educations, sprawling families and blue-collar jobs, many of these residents struggle to make ends meet. 

One quarter live in mobile homes. One in three haven’t finished high school.

Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.

Lifestyle & Media Traits:

  • Ordered from Avon
  • Bought toy cars
  • Read Parents Magazine
  • Watched The Young and the Restless
  • Drove a Dodge Ram Flex Fuel”

65F4U3, Big City Blues, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

2011 Statistics:

  • US Households: 1,301,418 (1.11%)
  • Median Household Income: $31,429

In 2011 Claritas described these Urban Trapped (PTUT ) household lifestyles:

“With a population that’s 50 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation. 

Densely Populated Urban Neighborhoods

But it’s also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments. 

Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations.

More than 40 percent haven’t finished high school.

Lifestyle & Media Trait

  • Shopped at The Gap
  • Gone to movies
  • Read Ser Padres
  • Watched El Gordo Y La Flaca
  • Drove Toyota Yaris”

66F4U3, Low-Rise Living, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTTC The Cutters, Permanent Temporaries (Highland Park, CA)

2011 Statistics:

  • US Households: 1,693,512 (1.45%)
  • Median Household Income: $24,378

In 2011 Claritas described The Cutters (PTTC) second household lifestyle:

Neighborhood in New York

“The most economically challenged urban segment, Low-Rise Living is known as a transient world for young, ethnically diverse singles and single parents.  

Home values are low-about half the national average-and even then less than a quarter of residents can afford to own real estate.

Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.”

Lifestyle & Media Traits

  • Purchased in-home cosmetics 
  • Traveled domestically by bus
  • Read Ebony
  • Watched BET
  • Drove a Nissan Pathfinder”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

20-Somethings Part Three:

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which of These 20-29 Year Old Lifestyles Fits You?

You may find a description similar to how you spend what you earn and some lifestyle traits you’d have in common residents of neighborhood you should check out on a vacation.

 

Winter Season
These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

 

Let’s help you put together a travel itinerary.

Summer Outdoors

Your goal is to plan two vacations, one for opposite seasons – winter and summer.

In the regions of your top bucket list destinations.

To sample the good, bad and ugly community factors.

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

Not too long ago we stayed at the Hotel Santa Barbara  on State Street.

We mingled with all twenty-somethings working in bars, restaurants and at our hotel.

We’re interested in three overlapping age groups, each with their own lifestyles.

20-29 year olds, the transitional 28 – 32 year olds overlapping with 25 -54 year old singles and couples out on the town of this beach resort in California.

20-Somethings

Students from University of California, Santa Barbara or Santa Barbara Community College living nearby in Goleta and Isla Vista.

Not only on the exclusive coast of California, but up in the mountain resorts you’ll find what Claritas originally called Striving Singles.

We’ve bumped into them in resort towns like Whitefish, Montana, Pagosa Springs and Durango, Colorado (before and after the Great Recession) working on the mountain, lakes and rivers and in bars and restaurants to support outdoor adventures.

20-29 Singles

The seven segments in Striving Singles make up the most downscale of the Younger Years class.

  • Three High Country Eagles – two living on Small Town Borders  (HCESB) and one as a Rural Cowboy (HCERC);
  • Two Wireless Resorters – two Distant Exurbans (WRDE) and one Resort Suburbans (WRSS); and
  • One Permanent Temporary lifestyle – Starting Overs (PTSO).

Based upon Claritas 2011 Statistics we know the number of households and income levels for comparison purposes:

  • US Households: 12,665,698
  • Median Household Income : $33,160

Claritas tells us that as a group what you have in common with these twentysomething singles is they can be found in:

… in exurban towns and satellite cities, typically have low incomes—often under $25,000 a year—from service jobs or part-time work they take on while going to college.

Housing for this group consists of a mix of cheap apartment complexes, dormitories and mobile homes. 

As consumers, the residents in these segments score high for outdoor sports, movies and music, fast food and inexpensive cars.

Let’s take them in one by one in order of status and influence rankings from higher to lower by Claritas in 2011.

You may find a description similar to how you spend what you earn and some lifestyle traits you’d have in common residents of neighborhood you should check out on a vacation.

  • Healdsburg, CA,
  • Santa Cruz, CA,
  • Dillon, CO,
  • Eureka, CA,
  • Park City, UT,
  • Coeur d’Alene, ID, and
  • Telluride, CO.

42Y3T3, Red, White & Blues, 20-29, Striving Singles, Middle America, WRRS Resort Suburbans, Wireless Resorters (Healdsburg, CA)

“2011 Statistics:

  • US Households: 1,278,769 (1.09%)
  • Median Household Income: $42,995

Resort Suburban (WRRS): “The residents in Red, White & Blues neighborhoods typically live in exurban towns rapidly morphing into bedroom suburbs.

Starbuck’s Signal Upscale Growth

Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes.

Claritas provides sample Lifestyle & Media Traits. They:

  • Shopped at Lowe’s
  • Went fishing
  • Read Four Wheeler
  • Watched Speed Channel
  • Drove a Dodge Ram”

Do you feel your life is in transition?  Next up is a similar lifestyle where others like you call home.

44Y3S4, New Beginnings, 20-29, Singles, Striving Singles, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Santa Cruz, CA)

“Filled with young, single adults, New Beginnings is a magnet for adults in transition. 

Start Over (PTSO) :  “Many of the residents are twentysomething singles and couples just starting out on their career paths who live in communities attractive to older neighbors who may be starting over after recent divorces or job losses.  

Ethnically diverse-with nearly half its residents Hispanic, Asian or African-American-New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.”

2011 Statistics

  • US Households: 1,837,994 (1.57%)
  • Median Household Income: $31,226

Here are some examples from Claritas Lifestyle & Media Traits. They:

  • Shopped at Express
  • Read comic books
  • Read Vibe
  • Watched Maury
  • Owned a Kia Spectra”

So, what if you want to get away from the city and confining features of congested suburbs.  You may work on a resort mountain, but you live in more remote communities.

45Y3T3, Blue Highways, 20-29 Striving Singles, Middle America HCERC Rural Cowboy, High Country Eagles (Dillon, CO)

Rural Cowboy (HCERC): On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape.

Among  lifestyles, Blue Highways is the standout for lower middle-class singles and couples who live in isolated towns and farmsteads. 

They like to hunt and fish, the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.”

2011 Statistics:

  • US Households: 1,809,961 (1.55%)
  • Median Household Income: $43,023

Lifestyle & Media Traits. They:

  • Shopped at Wal-Mart
  • Owned satellite dish
  • Read Guns & Ammo
  • Watched auto racing
  • Drove a Chevrolet Colorado

Too remote?  How about in and around college towns like Santa Barbara?  But a little or a lot more affordable as you support your active lifestyle?

47Y3C3, City Startups, 20-29, Singles, Striving Singles, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Eureka, CA)

Small Town Border (HCESTB): “In City Startups, young, multi-ethnic singles have settled in  neighborhoods filled with cheap apartments and a commercial base of cafes, bars, laundromats and clubs that cater to twentysomethings. 

One of the youngest segments in America-with ten times as many college students as the national average-these neighborhoods feature low incomes and high concentrations of Hispanics and African-Americans.

2011 Statistics:

  • US Households: 1,525,847 (1.31%)
  • Median Household Income: $23,777

Lifestyle & Media Traits. They:

  • Shopped at The Limited
  • Attended college football games
  • Read Spin
  • Watched Game Show Network
  • Drove a Suzuki Forenza”

Not ready to settle down for long? Decided to postpone or to skip college?  But, long for a more rustic lifestyle?

48Y3T4, Young and Rustic, 20-29, Striving Singles, Rustic Living, WRDE Distant Exurbans, Wireless Resorters (Park City, UT)

Distant Exurban (WRDE): Like the soap opera that inspired its nickname, Young & Rustic is composed of young, restless singles. 

Photo: Visual Hunt

Unlike the glitzy soap denizens, however, these folks tend to be lower-income, high school-educated and living in tiny apartments in the nation’s  towns. 

With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars and dating.

2011 Statistics

  • US Households: 2,224,366 (1.90%)
  • Median Household  Income: $32,238

Lifestyle & Media Traits. They:

  • Ordered from Columbia House
  • Bought science fiction books
  • Read Car Craft
  • Watched WWE Wrestling
  • Owned a Dodge Ram Diesel

Are you more inclined to change towns with the season? Snowboarding here, water rafting there?

53Y3C3,  Mobility Blues, 20-29, Single, Striving Singles, Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Coeur d’Alene, ID)

Small Town Border (HCESTB): “Young singles and single parents make their way to Mobility Blues, a segment of working-class  neighborhoods in America’s satellite cities. 

Racially mixed and under 25 years old, these transient Americans tend to have modest lifestyles due to their lower-income blue-collar jobs.

Surveys show they excel in going to movies, playing basketball and shooting pool.

2011 Statistics

  • US Households: 1,522,347 (1.30%)
  • Median HH Income: $29,419

Lifestyle & Media Traits. They:

  • Shopped at Circuit City
  • Went whitewater rafting
  • Read WWE Magazine
  • Watched Telemundo
  • Drove a Hundai Tiburon”

Tourists may come and go with the season, but if your love of rural living isn’t a fad, then you might feel closer to other self-reliant neighbors.

56Y3T4, Crossroads Villagers, 20-29 Striving Single, Rustic Living, WRDE Distant Exurbans, Wireless Resorters (Telluride, CO)

Distant Exurban (WRDE): Residents are high school-educated, with lower-middle incomes and modest housing; one-quarter live in mobile homes. 

With a population of middle-aged, blue-collar couples and families, Crossroads Villagers is a classic  rural lifestyle.

Winter Season

And there’s an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting.

2011 Statistics:

  • US Households: 2,466,414 (2.11%)
  • Median Household Income: $32,084

Lifestyle & Media Traits. They:

  • Shopped at Wal-Mart Pharmacy
  • Owned a motor home
  • Read Motorcyclist
  • Watched The Jerry Springer Show
  • Owned a Chevrolet Aveo

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Part Two:  Which 20-44 Year Old Family Lifestyles Fits You?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?