Which Urban or Small City, Permanently Temporary Lifestyles Appeal to You?

Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.

 

Photo: Visual Hunt
The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Urban and Small City Cores

Urban Centers

Claritas / Nielsen PRIZM defines Urban areas (U) as having  population density scores between 85 and 99.

Photo: Visual Hunt

They include both the downtowns of major cities and surrounding neighborhoods. 

These areas often extend beyond the city limits and into surrounding jurisdictions.

 

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Permanent Temporaries, The Cutters (PTTC): One 20-44  year old Sustaining Family household.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

Claritas / Nielsen PRIZM contrasts Urban Uptown with  Urban Downtown households with income at the bottom of the scale.

2011 Statistics:

  • US Households: 5,854,297
  • Median Household Income : $27,116
    Photo: Visual Hunt

Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but affordable housing is part of the allure for the group’s young singles and aging retirees. 

One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. 

Among the group’s preferences: TV news and daytime programming, Spanish and black radio, telephony services and pagers, cheap fast food and high-end department stores.”

Google Maps: Highland Park, CA

Where in the West will you find those three lifestyles?

We’ve identified one in Southern California:

  • Highland Park, CA

How well does the following lifestyle describe you?

66F4U3, Low-Rise Living, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTTC The Cutters, Permanent Temporaries (Highland Park, CA)

2011 Statistics:

  • US Households: 1,693,512 (1.45%)
  • Median Household Income: $24,378

In 2011 Claritas described The Cutters (PTTC) second household lifestyle:

Photo: Visual Hunt

“The most economically challenged urban segment, Low-Rise Living is known as a transient world for young, ethnically diverse singles and single parents.  

Home values are low-about half the national average-and even then less than a quarter of residents can afford to own real estate.

Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.”

Lifestyle & Media Traits:

  • Purchased in-home cosmetics 
  • Traveled domestically by bus
  • Read Ebony
  • Watched BET
  • Drove a Nissan Pathfinder”

Small City Cores

Let’s turn to the neighborhoods where we’ll find the remaining Permanent Temporaries living in less dense metropolitan areas.:

2011 Statistics:

18.3% of United States population.

Photo: Visual Hunt

Second Tier Cities are less densely populated than urban areas, with population density scores between 40 and 85.

They are surrounded by areas of moderate or low population density, so that population density usually decreases on all sides of a second city. 

They can be independent cities or satellites cities in major metro areas.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Permanent Temporaries, The Cutters (PTTC) – 20-44 year old Sustaining Families and 65+ year old Sustaining Seniors.

2011 Statistics:

  • US Households: 7,935,137
  • Median Household Income : $27,604

    Wikipedia: “Breaking Away” Film

Micro-City Blues was created via the predominantly downscale residents living in the affordable housing found throughout the nation’s smaller cities.

A diverse social group, these segments contain a mix of old and young, singles and widowers, whites, African-Americans and Hispanics. 

Most of the workers hold blue-collar jobs—hence the name—and their marketplace behaviors reflect the segments’ varied lifestyles. 

This is one of the few social groups where consumers have a high index for video games and bingo, aerobic exercise and fishing, BET and the Country Music Network.

Google Maps: Eureka, CA

Where in the West will you find those two lifestyles?

We’ve identified two sustaining lifestyles in California:

  • Ukiah, CA
  • Eureka, CA

 

Which of the following lifestyles best describes you?

63F4C3, Family Thrifts, 20-44, Families, Sustaining Families, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Ukiah, CA)

2011 Statistics:

  • US Households: 2,134,566 (1.83%)
  • Median Household Income: $30,290

In 2011 Claritas described The Cutters (PTTC) household lifestyles:

“The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs.

In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.”

Lifestyle & Media Traits:

  • Shopped at Walgreen
  • Bought large baby dolls
  • Read Life & Style
  • Watched Noticiero Univision
  • Drove Suzuki Cars

62M4C3, Hometown Retired , 65+, Seniors, Sustaining Seniors, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Eureka, CA)

2011 Statistics:

  • US Households: 1,406,698 (1.20%)
  • Median Household Income: $27,609

The Cutters (PTTC):  With three-quarters of all residents over 65 years old, Hometown Retired is one of the oldest lifestyles. 

These racially mixed seniors tend to live in aging homes-half were built before 1958-and typically get by on social security and modest pensions. 

Photo: Visual Hunt

Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

Lifestyle & Media Traits:

  • Ordered items by mail
  • Collected stamps
  • Read Womans Day
  • Watched Judge Judy
  • Drove a Mercury Grand Marquis”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which Downtown Urban, Permanently Temporary Lifestyles Appeal to You?

They include both the downtowns of major cities and surrounding neighborhoods.

 

Photo: Visual Hunt
Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but affordable housing is part of the allure for the group’s young singles and aging retirees.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Urban 

Claritas / Nielsen PRIZM defines Urban areas (U) as having  population density scores between 85 and 99.

Photo: Visual Hunt

They include both the downtowns of major cities and surrounding neighborhoods. 

These areas often extend beyond the city limits and into surrounding jurisdictions.

 

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s consider three lifestyle profiles at  opposite ends of the age spectrum:

Permanent Temporaries, Urban Trapped (PTUT) – Three household lifestyles: one 20-44 year old Sustaining Families and two 65+-year-old Sustaining Seniors.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

Claritas / Nielsen PRIZM contrasts Urban Uptown with  Urban Downtown households with income at the bottom of the scale.

2011 Statistics:

  • US Households: 5,854,297
  • Median Household Income : $27,116

    Photo: Visual Hunt

Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but affordable housing is part of the allure for the group’s young singles and aging retirees. 

One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. 

Among the group’s preferences: TV news and daytime programming, Spanish and black radio, telephony services and pagers, cheap fast food and high-end department stores.”

Where in the West will you find those three lifestyles?

Google Maps

We’ve identified two in one community and one in a neighboring Southern California downtown area:

  • Seal Beach, CA
  • Long Beach, CA

Which of the following lifestyles best describes you?

65F4U3, Big City Blues, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

2011 Statistics:

  • US Households: 1,301,418 (1.11%)
  • Median Household Income: $31,429

In 2011 Claritas described these Urban Trapped (PTUT ) household lifestyles:

“With a population that’s 50 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation. 

Densely Populated Urban Neighborhoods

But it’s also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments. 

Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations.

More than 40 percent haven’t finished high school.

Lifestyle & Media Traits:

  • Shopped at The Gap
  • Gone to movies
  • Read Ser Padres
  • Watched El Gordo Y La Flaca
  • Drove Toyota Yaris”

59M4U3, Urban Elders, 65+, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

2011 Statistics:

  • US Households: 1,532,998 (1.31%)
  • Median Household Income: $24,864

Urban Trapped (PTUT): “For Urban Elders-a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami life is often an economic struggle. 

Photo: Visual Hunt

These communities have high concentrations of Hispanics and African-Americans, and tend to be downscale, with singles living in older apartment rentals.

Lifestyle & Media Traits:

  • Shopped at Rite Aid
  • Traveled Domestically on JetBlue
  • Read Essence
  • Watched Primer Impacto
  • Drove a Ford Crown Victoria”

61M4U3, City Roots, 65+, Seniors, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Seal Beach, CA)

2011 Statistics:

  • US Households: 1,326,369 (1.13%)
  • Median Household Income: $28,006

Urban Trapped (PTUT): Found in urban neighborhoods, City Roots is a segment of lower-income retirees, typically living in older homes and duplexes they’ve owned for years. 

Photo: Visual Hunt

In these ethnically diverse neighborhoods-more than a third are African-American and Hispanic residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.

Lifestyle & Media Traits:

  • Ordered from drugstore.com
  • Gambled in Reno, NV
  • Read Town & Country
  • Watched NAACP Image Awards
  • Drove a Chrysler 300″

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which Urban or Second-Tier City Wealthy Influential Lifestyles Appeal To You?

The three segments in this group are dominated with married couples with children, college degrees, large homes, and executive jobs.

 

Photo: Visual Pursuit
Like roughly 18.7% of United States population living in urban centers, one of the Digitally Mobiles lifestyles lives in uptown  and three others in Midtown metropolitan areas.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Like roughly 18.7% of United States population living in urban centers, one of the Digitally Mobiles lifestyles lives in an uptown and three others in second-tier metropolitan areas.

Urban Centers

Photo: Visual Hunt

Urban centers according to Claritas / Nielsen PRIZM   have population density scores between 85 and 99.

“They include both the downtowns of major cities and surrounding neighborhoods.

These areas often extend beyond the city limits and into surrounding jurisdictions.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

Wealthy Influential, Digitally Mobiles (WIDM) – 55+ year old Classics Couple.

The Urban Uptown segments are home to the nation’s wealthiest urban consumers.

2011 Statistics:

  • US Households: 9,480,843
  • Median Household Income : $65,583

“Members of this social group tend to be affluent to middle class, college educated and ethnically diverse, with above average concentrations of Asian and Hispanic Americans.

Photo: Visual Hunt

Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that’s reflected in their marketplace choices.

Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad and spend heavily on computer and wireless technology.”

Where in the West will you find this lifestyle?

Google Maps: Huntington Beach, CA

Let’s look at the residents in an urban center first in Southern California’s Huntington Beach. One of Orange County’s famous beach and resort towns, you’ll find it on Pacific Coast Highway (PCH) just south of Seal and Sunset beaches.

 

Does this lifestyle best describe you?

26M2U1, The Cosmopolitans, 55+, Couples, Conservative Classics, Urban Uptown, WIDM Digitally Mobiles, Wealthy Influentials (Huntington Beach, CA)

2011 Statistics:

  • US Households: 1,321,917 (1.13%)
  • Median Household Income: $56,581

Digitally Mobiles (WIDM): “Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America’s fast-growing cities. 

Photo: Visual Pursuit

Concentrated in a handful of metros-such as Las Vegas, Miami and Albuquerque-these households feature older home-owners, empty-nesters and college graduates. 

A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.

Lifestyle & Media Traits:

  • Shopped at Costco
  • Bought classical music
  • Read Harper’s Bazaar
  • Watched BBC America
  • Drove a Lexus LX”

Second Tier Urban Centers

Let’s now compare the remaining three Digitally Mobile lifestyles living in less dense urban geographical areas.  Here’s how they stack up.

2011 Statistics:

  • US Households: 5,237,962
  • Median Household Income : $78,091

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

Wealthy Influential, Digitally Mobiles (WIDM) – two 30-44 year old  midlife couples and one Empty Nest 45+ year old couple.

“Among second-tier cities, Second City Society stands at the top of the heap, a social group consisting of the wealthiest families who live outside the nation’s metropolitan core. 

Photo: Visual Hunt

The three segments in this group are dominated with married couples with children, college degrees, large homes, and executive jobs.

Ethnically, the residents are predominantly white with above-average rates of Asian Americans.

In the marketplace, they spend big on digital and wireless technology, business and cultural media, casual dining restaurants, upscale retailers, foreign travel and luxury cars.”

Where in the will you find this lifestyle? 

Google Maps: Santa Fe, NM

Two in the Western Region of the United States and one in the South Eastern Region

  • Ft. Myers, FL
  • Louisville, CO
  • Santa Fe, NM

 

Which of the following lifestyles best describes you?

12Y1C1, Brite Lites Lil City, 30-44, Couples, Midlife, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Santa Fe, NM)

2011 Statistics:

  • US Households: 1,832,821 (1.57%)
  • Median Household Income: $72,461

Digitally Mobiles (WIDM): “Not all of the America’s chic sophisticates live in major metros. 

Brite Lights, Li’l City is a group of well-off, middle-aged couples settled in the nation’s satellite cities. 

Santa Fe, New Mexico

Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers and swank homes filled with the latest technology. 

Lifestyle & Media Traits:

  • Shopped at Crate & Barrel
  • Participated in fantasy sports
  • Read Skiing
  • Watched Lost
  • Drove a Volkswagen CC

13F2C1, Upward Bound, 30-44, Couples, Midlife Success, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Louisville, CO)

2011 Statistics:

  • US Households: 1,955,876 (1.67%)
  • Median Household Income: $83,651

Digitally Mobiles (WIDM): “More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. 

In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. 

Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment. 

Lifestyle & Media Traits:

  • Ordered from target.com
  • Bought toys by Internet
  • Read PC Gamer
  • Watched The N
  • Drove a Toyota Sequoia

10M1C1, Second City Elite, 45+, Couples, Affluent Empty Nests, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials(Ft. Myers, FL)

2011 Statistics:

  • US Households: 1,449,265 (1.24%)
  • Median Household Income: $77,612

Digitally Mobiles (WIDM): “There’s money to be found in the nation’s smaller cities, and you’re most likely to find it in Second City Elite.

The residents of these satellite cities tend to be prosperous executives who decorate their ($200,000 not any longer) homes with multiple computers, large screen TV sets and an impressive collection of wines. 

Photo: Visual Hunt

With more than half holding college degrees, Second City Elite residents enjoy cultural activities-from reading books to attending theater to dance productions.

Lifestyle & Media Traits:

  • Shopped at Talbots
  • Belonged to a civic club
  • Read Coastal Living
  • Watched Washington Week
  • Drove a Lincoln Town Car Flex Fuel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which Uptown and Midtown Wealthy Influential Lifestyles Appeal To You?

They include both the downtowns of major cities and surrounding neighborhoods.

Photo: Visual Hunt
It’s the most ethnically diverse social group, besides containing a mix of singles and couples, homeowners and renters, college alumnae and high school graduates.

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Urban Centers

Like roughly 18.7% of United States population, according to Claritas / Nielsen PRIZM  living in urban centers, three Portfolio Locals live in Uptown and three in Midtown metropolitan areas .

Photo: Visual Hunt

Urban centers have population density scores between 85 and 99.

They include both the downtowns of major cities and surrounding neighborhoods.

These areas often extend beyond the city limits and into surrounding jurisdictions.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to the the first set of three Wealthy Influential lifestyle profiles.

Wealthy Influential, Portfolio Locals (WIPL) -Two 25–54 year old Mainstream Singles and one 35-54 year old  Family profile.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

The  Urban Uptown communities are home to the nation’s wealthiest urban consumers.

2011 Statistics:

  • US Households: 9,480,843
  • Median Household Income : $65,583

“Members of this social group tend to be affluent to middle class, college educated and ethnically diverse, with above average concentrations of Asian and Hispanic Americans.

Photo: Visual Hunt

Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that’s reflected in their marketplace choices.

Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad and spend heavily on computer and wireless technology.”

Where in the West will you find those three lifestyles?

Google Maps – Naples, CA

We’ve identified two in Southern California and one in Arizona:

  • Chandler, AZ
  • Huntington Beach, CA
  • Naples, CA

Which of the following lifestyles best describes you?

04Y2U1, Young Digerati, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Chandler, AZ)

2011 Statistics:

  • US Households: 1,397,823 (1.20%)
  • Median Household Income: $85,599

Portfolio Locals (WIPL): Young Digerati are the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.

Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.

Lifestyle & Media Traits:

  • Ordered from expedia.com
  • Gone water skiing
  • Read The Economist
  • Watched Independent Film Channel
  • Drove an Audi A3

16Y2U1, Bohemian Mix, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Huntington Beach, CA)

2011 Statistics:

  • US Households: 2,052,684 (1.76%)
  • Median Household Income: $54,098

Portfolio Locals (WIPL):  “A collection of young, mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles.

Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites.  

In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.

Lifestyle & Media Traits:

  • Shopped at Express
  • Rented/bought foreign videos
  • Read Details
  • Watched soccer on TV
  • Drove a Volkswagen Rabbit”

29F2U1, American Dreams, 35-54, Families, Young Accumulators, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Naples, CA)

2011 Statistics:

  • US Households: 2,451,331 (2.10%)
  • Median Household Income: $55,270

Portfolio Locals (WIPL): “American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American.

Photo: Visual Hunt

In these multilingual neighborhoods-one in ten speaks a language other than English middle-aged immigrants and their children live in middle-class comfort.

Lifestyle & Media Traits:

  • Shopped at Old Navy
  • Bought motivational tapes
  • Read Black Enterprise
  • Watched TeleFutura
  • Drove a Lexus IS”

Midtown Urban Centers

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to the second set of three Wealthy Influential lifestyle profiles.

Wealthy Influential, Portfolio Locals (WIPL) – One 25-54 year old  Mainstream Singles, one 25-54 year old  Mainstream Families, and one older 55+ year old Cautious Couple profile.

2011 Statistics:

  • US Households: 5,069,419
  • Median Household Income : $36,855

Diversity is the hallmark of Midtown Mix, a group of midscale urban segments.

Photo: Visual Hunt

 It’s the most ethnically diverse social group, besides containing a mix of singles and couples, homeowners and renters, college alumnae and high school graduates.

 In U2, the households are dominated by childless consumers who pursue active social lives—frequenting bars, health clubs and restaurants at high rates—listen to progressive music, drive small imports and acquire the latest consumer electronics.

Where in the West will you find those three lifestyles?

Google Maps: Lakewood, CO

We’ve identified one lifestyle each  in Arizona, California and Colorado:

  • Tempe, AZ
  • La Mirada, CA
  • Lakewood, CO

Which of the following lifestyles best describes you?

31Y2U2, Urban Achievers, 25-54, Singles, Mainstream Singles, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (Tempe, AZ)

2011 Statistics:

  • US Households: 1,794,520 (1.54%)
  • Median Household Income: $35,535

Portfolio Locals (WIPL): “Concentrated in the nation’s port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. 

These young singles and couples are typically college educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.

Lifestyle & Media Traits:

  • Shopped at Banana Republic
  • Played soccer
  • Read Latina
  • Watched Tyra
  • Drove a Volkswagen GTI”

54F3U2, Multi-Culti Mosaic, 25-54, Families, Mainstream Families, Midtown Mix, WIPL Portfolio Locals, Wealthy Influentials(Lakewood, CO)

2011 Statistics:

  • US Households: 1,947,324 (1.67%)
  • Median Household Income: $34,876

Portfolio Locals (WIPL):  An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. 

With nearly a quarter of the residents foreign-born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.

Lifestyle & Media Traits:

  • Shopped at CVS Pharmacy
  • Bought Spanish/Latin music
  • Read Seventeen
  • Watched Premio Juventud
  • Drove a Volkswagen GLI

 

40M3U2, Close-In Couples, 55+, Couples, Cautious Couples, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (La Mirada, CA)

2011 Statistics:

  • US Households: 1,327,575 (1.14%)
  • Median Household Income: $40,860

Portfolio Locals (WIPL):  Close-In Couples is a group of predominantly older, African-American couples living in older homes in the urban neighborhoods of mid-sized metros.

Photo: Visual Hunt

High school educated and empty nesting, these 55-year-old-plus residents typically live in older city neighborhoods, enjoying secure and comfortable retirements.

Lifestyle & Media Traits:

  • Shopped at Macy’s
  • Traveled domestically by railroad
  • Read The New Yorker
  • Watched The View
  • Drove a Chrysler PT Cruiser”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

Which Urban and Suburban Wealthy Influential Lifestyles Appeal to You?

Let’s review the upscale metropolitan Wealthy Influential lifestyle and then turn to four more found in the surrounding suburban area.

 

Photo: Visual Hunt
Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Urban  and Suburban Populations

Urban 

Claritas / Nielsen PRIZM defines Urban areas (U) as having  population density scores between 85 and 99.

Photo: Visual Hunt

They include both the downtowns of major cities and surrounding neighborhoods. 

These areas often extend beyond the city limits and into surrounding jurisdictions.

 

Should you include these Birds-of-a Feather (BOF) residential lifestyles on your Bucket List?

Let’s review the upscale metropolitan Wealthy Influential lifestyle and then turn to four more found in the surrounding suburban area.

Wealthy Influential, Affluently Elite (WIAE) – 45+ year old  Empty-Nest Couples

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

Urban Uptown segments  are home to the nation’s wealthiest urban consumers.

2011 Statistics:

  • US Households: 9,480,843
  • Median Household Income : $65,583

“Members of this social group tend to be affluent to middle class, college educated and ethnically diverse, with above average concentrations of Asian and Hispanic Americans.

Photo: Visual Hunt

Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that’s reflected in their marketplace choices.

Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad and spend heavily on computer and wireless technology.”

Where will you find this lifestyle?

Google Maps

In California on the outskirts of Long Beach near Los Angeles County, but in Orange County:

Seal Beach, CA

How well does this lifestyle profile fit you?

07M1U1, Money & Brains, 45+, Couples, Affluent Empty Nests, Urban Uptown, WIAE Affluently Elite, Wealthy Influentials (Seal Beach, CA)

2011 Statistics:

  • US Households: 2,257,088 (1.93%)
  • Median Household Income: $88,813

Affluently Elite (WIAE): The residents of Money & Brains seem to have it all: high incomes, advanced degrees, and sophisticated tastes to match their credentials. 

Photo: Visual Hunt

Many of these city dwellers are married couples with few children who live in fashionable homes on small, manicured lots.

Lifestyle & Media Traits

  • Shop at Nordstrom
  • Contribute to NPR
  • Read Sunday newspaper
  • Watch Ebert & Roeper
  • Drive a Jaguar XJL”

Let’s now consider suburban populations.

Claritas / Nielsen PRIZM ranks suburbs as having a medium density, although they may in fact be surrounded by high density urban areas.

“Population density rises as you approach the city, and decreases as you move away from it.”

Photo: Visual Hunt

In 2011 roughly 23.4% of the population in the United States lived in the nation’s suburbs.

And Claritas / Nielsen PRIZM said:

“Suburbs have population density scores between 40 and 90, and are clearly dependent on urban areas or second cities.” 

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Wealthy Influential, Affluently Elite  (WIAE) – 30-44 year old  Midlife Couples, 45+ year old  Empty-Nest Couples and two 45+ year old Families

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 6,061,268
  • Median Household Income : $109,636

The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes and managerial and professional occupations

The segments here are predominantly white with significant concentrations of well-off Asian Americans. 

Photo: Visual Hunt

Befitting their lofty salaries, they are big consumers of large homes, expensive clothes, luxury cars and foreign travel. 

Despite representing a small portion of the U.S. population, they hold a large share of the nation’s personal net worth.

Where will you find those four lifestyles?

Google Maps

You’ll find communities in Arizona, California, Oregon and Utah.

Scottsdale, AZ

Half Moon Bay, CA

West Linn, OR

Alta, UT

Which of the following lifestyles best describes you?

03Y1S1, Movers & Shakers,  30-44, Couples, Midlife Success, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (Scottsdale, AZ)

2011 Statistics:

  • US Households: 1,878,356 (1.61%)
  • Median Household Income: $103,357

Affluently Elite  (WIAE): Movers & Shakers is home to America’s up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. 

Given its high percentage of executives and white-collar professionals, there’s a decided business bent to this segment: 

Movers & Shakers rank number one for owning a small business and having a home office. 

Lifestyle & Media Traits:

  • Ordered from J.Crew
  • Attended NHL games
  • Read Inc.
  • Watched Saturday Night Live
  • Drove a Land Rover Range Rover”

01M1S1, Upper Crust, 45+, Couple, Affluent Empty-Nests, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (Half Moon Bay, CA)

2011 Statistics:

  • US Households: 1,770,473 (1.52%)
  • Median Household Income: $114,402

Affluently Elite (WIAE):  “The nation’s most exclusive address, Upper Crust is the wealthiest lifestyle in America a haven for empty-nesting couples over 55 years old. 

Photo: Visual Hunt

 No segment has a higher concentration of residents earning over $100,000 (now $200,000) a year or possessing a postgraduate degree. And none has a more opulent standard of living.

Lifestyle & Media Traits:

  • Shopped at Saks Fifth Ave.
  • Belonged to a country club
  • Read Conde Nast Traveler
  • Watched Golf Channel
  • Drove a Mercedes SL Class”

02F1S1, Blue Blood Estates, 45+ Families, Elite Suburbs, Affluently Elite – WIAE, Wealthy Influentials (West Linn, OR)

2011 Statistics:

  • US Households: 1,129,199 (0.97%)
  • Median Household Income: $119,314

Affluently Elite  (WIAE):  “Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. 

Photo: Visual Hunt

The nation’s second-wealthiest lifestyle, it is characterized by married couples with children, college degrees, a significant percentage of Asian Americans and six figure incomes earned by business executives, managers and professionals.

Lifestyle & Media Traits:

  • Shop at Thomasville
  • Play tennis
  • Read Architectural Digest
  • Watch video-on-demand
  • Drives an Audi A8″

06F1S1, Winner’s Circle, 45+, Families, Accumulated Wealth, Elite Suburbs, WIAE Affluently Elite , Wealthy Influentials (Alta, UT)

2011 Statistics:

  • US Households: 1,283,240 (1.10%)
  • Median Household Income: $105,785

Affluently Elite (WIAE):  Among the wealthy suburban lifestyles, Winner’s Circle is the youngest, a collection of mostly 25- to 34-year-old couples with large families in new-money subdivisions.

Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. 

Photo: Visual Hunt

With a median income of nearly $90,000, Winner’s Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show.

Lifestyle & Media Traits:

  • Shop at Neiman Marcus
  • Go jogging
  • Read Wall Street Journal
  • Watch Wimbledon Tennis
  • Mercedes GL Class”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

8) Sit down with your spouse, partner or friends and write up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?