Where are you likely to run into families with first time parents or who have been raising their family for nearly 25 years?
We know the number of households and income levels for comparison purposes based upon Claritas 2011 Statistics.
20-Somethings Series:
Part One: 20-29 Singles
With the help of our knowledge bank, you can choose for variations in your new neighborhood by:
But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.
Oh, darn!
Lifestyles Segments by Ages
20-44 Families
Sustaining families find love in romantic relationships that provide feelings of intimacy as they develop and grow as parents.
“Singlehood” and “couplehood” come and go, but barring divorce, family commitments begun in the twenties bridge Erik Erikson’s first and second stage of adulthood
Early Adulthood ( ages 20 – 39) and Full Adulthood (ages 40 – 64).
- Families struggle to get by.
- Bills pile up.
- As children grow, they become more expensive.
- And, parents sacrifice the nice things they’d like to have for the well-being and care children desperately need.
According to Claritas, Sustaining Families occupy the lowest affluent rankings for lifestyle profiles even within other family groups.
Sustaining family lifestyles show up in our work in High Country Eagles and Permanent Temporaries communities typically where the cost of living is cheaper.
Three Permanent Temporaries – Two Urban Trapped (PTUT) lifestyles and one, The Cutters (PTTC,) in Second Tier Cities.
One High Country Eagle – HCERE Rustic Eagles in a Rustic Living Community
We know the number of households and income levels for comparison purposes based upon Claritas 2011 Statistics:
- US Households: 7,350,277
- Median Household Income : $28,506
“As a group Sustaining Families can range from working-class to decidedly downscale.
They are ethnically mixed, with a high percentage of African American, Asian and Hispanic families
You find neighbors across a wide geographic range—from inner cities to some of the most isolated communities in the nation.
Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes.”
And the lifestyles are similarly modest:
Households here are into:
- Playing games and sports,
- Shopping at discount chains and convenience stores, and
- Tuning into nearly everything that airs on TV and radio.
Where are you likely to run into families with first time parents or who have been raising their family for nearly 25 years?
In California:
- Ukiah,
- Palm Springs,
- Long Beach, and
- Highland Park.
Sustaining Families fall at the bottom of the affluence rankings – many just trying to hold things together, living from paycheck to paycheck just to make ends meet.
They hold out hope for the success of their children to achieve a better life than what they’ve been able to provide.
63F4C3, Family Thrifts, 20-44, Families, Sustaining Families, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Ukiah, CA)
2011 Statistics:
- US Households: 2,134,566 (1.83%)
- Median Household Income: $30,290
In 2011 Claritas described The Cutters (PTTC) household lifestyles:
“The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs.
In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.”
Lifestyle & Media Traits:
- Shopped at Walgreens
- Bought large baby dolls
- Read Life & Style
- Watched Noticiero Univision
- Drove Suzuki Cars“
64F4T4, Bedrock America, 20-44, Families, Sustaining Families, Town and Country, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Palm Springs, CA)
2011 Statistics
- US Households: 2,220,781 (1.90%)
- Median Household Income: $27,602
In 2011 Claritas described these Rustic Eagle (HCERE) household lifestyles:
“Bedrock America consists of young, economically challenged families in small, isolated towns, located throughout the nation’s heartland.
With modest educations, sprawling families and blue-collar jobs, many of these residents struggle to make ends meet.
One quarter live in mobile homes. One in three haven’t finished high school.
Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.
Lifestyle & Media Traits:
- Ordered from Avon
- Bought toy cars
- Read Parents Magazine
- Watched The Young and the Restless
- Drove a Dodge Ram Flex Fuel”
65F4U3, Big City Blues, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)
2011 Statistics:
- US Households: 1,301,418 (1.11%)
- Median Household Income: $31,429
In 2011 Claritas described these Urban Trapped (PTUT ) household lifestyles:
“With a population that’s 50 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation.
But it’s also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments.
Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations.
More than 40 percent haven’t finished high school.
Lifestyle & Media Trait
- Shopped at The Gap
- Gone to movies
- Read Ser Padres
- Watched El Gordo Y La Flaca
- Drove Toyota Yaris”
66F4U3, Low-Rise Living, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTTC The Cutters, Permanent Temporaries (Highland Park, CA)
2011 Statistics:
- US Households: 1,693,512 (1.45%)
- Median Household Income: $24,378
In 2011 Claritas described The Cutters (PTTC) second household lifestyle:
“The most economically challenged urban segment, Low-Rise Living is known as a transient world for young, ethnically diverse singles and single parents.
Home values are low-about half the national average-and even then less than a quarter of residents can afford to own real estate.
Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.”
Lifestyle & Media Traits
- Purchased in-home cosmetics
- Traveled domestically by bus
- Read Ebony
- Watched BET
- Drove a Nissan Pathfinder”
Will you find a 100% fit?
No.
These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.
If you plan to relocate, start visiting communities on your short bucket list.
Don’t have a short list yet?
20-Somethings Part Three:
Steps:
26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.
27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?