Which 25-54 Year Old Family Lifestyle Describes You Best?

Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media.

Where are you likely to run into Mainstream Families? Three in the Rocky Mountain State and four from the coast to the mountains, lakes and more.


Final of Four Parts in the 20-Somethings Series:

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two:  Which 20-44 Year Old Family Lifestyles Fits You?

Part Three: Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments by Ages

25-54 Families

Like Mainstream Singles,  Mainstream Families  bridge Erik Erikson’s Early Adulthood life stage which ranges  from ages 20 to 39 and  Full Adulthood  roughly between ages 40 – 64.

According to Claritas / Nielsen PRIZM they are more likely to show up in High Country Eagles and Permanent Temporaries neighborhoods, but also in  Wealthy Influentials and Wireless Resorters communities as well.

  • High Country Eagles – Satellite City-zens (HCESC) and Rural Cowboy (HCERC)
  • Permanent Temporaries – Interim Middle Managers (PTIMM) and Start Overs (PTSO)
  • Wealthy Influentials – Portfolio Locals (WIPL)
  • Wireless Resorters – Two Maturing Resorts (WRMR)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

2011 Statistics:

  • US Households: 13,771,736
  • Median Household Income : $46,295

Mainstream Families refers to a collection of seven segments of middle- and working-class child-filled households. 

While the age range of adults is broad—from 25 to 54—most families have at least one child under 18. 

And residents in this exurban group share similar consumption patterns, living in modestly priced homes—including mobile homes—and ranking high for owning three or more cars. 

As consumers, Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media.

Where are you likely to run into Mainstream Families? Three in the Rocky Mountain State and five from the coast to the mountains, lakes and more.

  • Aurora, CO
  • Boulder, CO
  • Lakewood, CO
  • Park City, UT
  • Surprise, AZ
  • Santa Cruz, CA
  • Coeur d’Alene, ID
  • New Braunfels, TX


Which of these 8 family lifestyles fit you the best?

32F3T2, New Homesteaders, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (New Braunfels, TX)

2011 Statistics:

  • US Households: 2,102,864
  • Median Household Income: $56,181

Maturing Resorts (WRMR): “Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods.

Photo: Visual Hunt

With decent-paying jobs in white-collar and service industries, these dual income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.

Lifestyle & Media Traits

  • Shopped at Best Buy
  • Bought toys
  • Read American Baby
  • Watched Cartoon Network
  • Drove a Chevrolet Uplander Flex Fuel

33F3T2, Big Sky Families, 25-54, Mainstream Families, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Park City, UT)

2011 Statistics:

  • US Households: 2,130,960 (1.82%)
  • Median Household Income: $55,553

Maturing Resorts (WRMR): “Scattered in placid towns across the American heartland, Big Sky Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. 

Residents like to play baseball, basketball and volleyball, besides going fishing, hunting and horseback riding.

Tentertain their sprawling families, they buy virtually every piece of sporting equipment on the market.

Lifestyle & Media Traits

  • Ordered from eBay.com
  • Attended high school sports
  • Read Field & Stream
  • Watched X Games
  • Drove a Chevrolet Silverado Diesel”

34F3C2, White Picket Fences, 25-54, Families, Mainstream Families, City Centers, HCESC Satellite City-zens, High Country Eagles (Aurora, CO)

2011 Statistics:

  • US Households: 1,536,574 (1.31%)
  • Median Household Income: $51,800

Satellite City-zens (HCESC):  Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. 

But the current version is characterized by modest homes and ethnic diversity-including a disproportionate number of Hispanics and African-Americans.

Lifestyle & Media Traits

  • Ordered from BMG Music
  • Rented/bought kid’s videos
  • Read People en Espanol
  • Watched Latin Grammy Awards
  • Drove a Saturn ION”

36F3S3, Blue-Chip Blues, 25-54, Mainstream Families, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries  (Santa Cruz, CA)

2011 Statistics:

  • US Households: 1,458,594 (1.25%)
  • Median HH Income: $50,667

Interim Middle Managers (PTIMM):  Blue-Chip Blues is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. 

Ethnically diverse-with a significant presence of Hispanics and African-Americans-the segment’s aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households

Lifestyle & Media Traits

  • Shopped at Marshalls
  • Bought fashion dolls
  • Read Baby Talk
  • Watched Univision
  • Drove a Mitsubishi Lancer”

50F3T3, Kid Country, USA, 25-54, Mainstream Families, Middle America – HCERC  Rural Cowboy, High Country Eagles (Coeur d’Alene, ID)

2011 Statistics:

  • US Households: 1,481,771 (1.27%)
  • Median Household Income: $42,166

Rural Cowboy (HCERC): “Widely scattered throughout the nation’s heartland, Kid Country, USA is a segment dominated by large families living in small towns. 

Predominantly white, with an above average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 16 – 20 percent of residents own mobile homes.

Lifestyle & Media Traits

  • Ordered from oldnavy.com
  • Bought infant toys
  • Read Fit Pregnancy
  • Watched Nick at Nite
  • Drove a  Nissan Titan Flex Fuel”

51F3T3, Shotguns & Pickups, 25-54, Mainstream Families, Middle America, HCERC  Rural Cowboy, High Country Eagles (Surprise, AZ)

2011 Statistics:

  • US Households: 1,873,167 (1.60%)
  • Median Household Income: $41,859

Rural Cowboy (HCERC): “The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. 

These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.

Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Lifestyle & Media Traits

  • Shopped at Sears Hardware
  • Went camping
  • Read North American Hunter
  • Watched Outdoor Channel
  • Drove Ford F-Series”

52F3S4, Suburban Pioneers, 25-54, Families, Suburbs, Inner Suburbs, PTSO Start Overs, Permanent Temporaries (Boulder, CO)

2011 Statistics:

  • US Households: 1,240,482 (1.06%)
  • Median Household Income: $33,658

Start Overs (PTSO):  Suburban Pioneers represents one of the nation’s eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs.

They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. 

But what unites these residents-a diverse mix of whites, Hispanics and African-Americans is a working-class sensibility and an appreciation for their off-the-beaten track neighborhoods.

Lifestyle & Media Traits

  • Shopped at Lane Bryant
  • Bought mail order toys
  • Read OK! Magazine
  • Watched Sabado Gigante
  • Drove Dodge Charger”

54F3U2, Multi-Culti Mosaic, 25-54, Families, Mainstream Families, Midtown Mix, WIPL Portfolio Locals, Wealthy Influentials (Lakewood, CO)

2011 Statistics:

  • US Households: 1,947,324 (1.67%)
  • Median HH Income: $34,876

Portfolio Locals (WIPL):  An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. 

With nearly a quarter of the residents foreign-born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.

Lifestyle & Media Traits

  • Shopped at CVS Pharmacy
  • Bought Spanish/Latin music
  • Read Seventeen
  • Watched Premio Juventud
  • Drove a Volkswagen GLI

Will you find a 100% fit?


These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?


26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

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