They include both the downtowns of major cities and surrounding neighborhoods.
Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but affordable housing is part of the allure for the group’s young singles and aging retirees.
With the help of our knowledge bank, you can choose for variations in your new neighborhood by:
But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.
Lifestyles Segments: Urban to Rustic Density
Claritas / Nielsen PRIZM defines Urban areas (U) as having population density scores between 85 and 99.
“They include both the downtowns of major cities and surrounding neighborhoods.
These areas often extend beyond the city limits and into surrounding jurisdictions.”
Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?
Let’s consider three lifestyle profiles at opposite ends of the age spectrum:
We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.
And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.
Claritas / Nielsen PRIZM contrasts Urban Uptown with Urban Downtown households with income at the bottom of the scale.
- US Households: 5,854,297
- Median Household Income : $27,116
“Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but affordable housing is part of the allure for the group’s young singles and aging retirees.
One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products.
Among the group’s preferences: TV news and daytime programming, Spanish and black radio, telephony services and pagers, cheap fast food and high-end department stores.”
Where in the West will you find those three lifestyles?
We’ve identified two in one community and one in a neighboring Southern California downtown area:
- Seal Beach, CA
- Long Beach, CA
Which of the following lifestyles best describes you?
65F4U3, Big City Blues, 20-44, Families, Sustaining Families, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)
- US Households: 1,301,418 (1.11%)
- Median Household Income: $31,429
In 2011 Claritas described these Urban Trapped (PTUT ) household lifestyles:
“With a population that’s 50 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation.
But it’s also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments.
Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations.
More than 40 percent haven’t finished high school.
Lifestyle & Media Traits:
- Shopped at The Gap
- Gone to movies
- Read Ser Padres
- Watched El Gordo Y La Flaca
- Drove Toyota Yaris”
59M4U3, Urban Elders, 65+, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)
- US Households: 1,532,998 (1.31%)
- Median Household Income: $24,864
Urban Trapped (PTUT): “For Urban Elders-a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami life is often an economic struggle.
These communities have high concentrations of Hispanics and African-Americans, and tend to be downscale, with singles living in older apartment rentals.
Lifestyle & Media Traits:
- Shopped at Rite Aid
- Traveled Domestically on JetBlue
- Read Essence
- Watched Primer Impacto
- Drove a Ford Crown Victoria”
61M4U3, City Roots, 65+, Seniors, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Seal Beach, CA)
- US Households: 1,326,369 (1.13%)
- Median Household Income: $28,006
Urban Trapped (PTUT): “Found in urban neighborhoods, City Roots is a segment of lower-income retirees, typically living in older homes and duplexes they’ve owned for years.
In these ethnically diverse neighborhoods-more than a third are African-American and Hispanic residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.
Lifestyle & Media Traits:
- Ordered from drugstore.com
- Gambled in Reno, NV
- Read Town & Country
- Watched NAACP Image Awards
- Drove a Chrysler 300″
Will you find a 100% fit?
These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.
If you plan to relocate, start visiting communities on your short bucket list.
Don’t have a short list yet?
8) Sit down with your spouse, partner or friends and write-up your bucket list of places.
20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play? Why not live where it’s a vacation all year round?
21) Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.
26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.
27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?