Which of These 65+ Year Old Lifestyle Profiles Fits You Best?

Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise.


Photo: Visual Hunt
It is during this time through retrospection that we look back to contemplate our accomplishments and are able to develop integrity if we see ourselves as leading a successful life.


With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyle Segments by Ages

The final installment in a 10-Part Series.

Part One:  Which of These 20-29 Year Old Lifestyles Fits You?

Part Two: Which 20-44 Year Old Family Lifestyles Fits You?

Part Three: Which of These 7 Single 25-54 Year Old Lifestyles Fits You Best?

Part Four: Which 25-54 Year Old Family Lifestyle Describes You Best?

Part Five: Which 30-44 Year Old Couple Lifestyle Fits You Best?

Part Six: Which 35-54 Year Old Family Lifestyle Describes You Best?

Part Seven: Which 45+ Year Old Lifestyle Describes You Best?

Part Eight: Which Classic 55+ Year Old Lifestyle Describes You Best?

Part Nine: Which of These 7 Mature 55+ Year Old Lifestyles Describes You?


You’re coming to grips with what life means when you’ve reached the last chapter of your life.

When retirement is approaching or has already taken place.

Fulfillment  or Despair, Depression and Hopelessness

The last and eighth developmental stage is called Maturity.

Photo: Wikipedia

As we grow older and become senior citizens, according to Erikson’s theory, we tend to slow down our productivity and explore life as a retired person.

It is during this time through retrospection that we look back to contemplate our accomplishments and are able to develop integrity if we see ourselves as leading a successful life.

If so we develop feelings of contentment and integrity if we believe we have led a happy, productive life.

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

You’ll find them in more rustic Wireless Resort and High Country Eagle neighborhoods and in less affluent Permanent Temporary communities.

  • Wireless Resorters – Distant Exurbans (WRDE)
  • High Country Eagles – Small Town Borders (HCESTB) and two Rustic Eagles (HCERE)
  • Permanent Temporaries – The Cutters (PTTC) and  two Urban Trapped (PTUT)

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:

  • US Households: 12,101,672
  • Median Household Income : $29,346

Sustaining Seniors are filled with older, economically challenged Americans.

Racially mixed and dispersed throughout the country, they all score high for having residents who are over 65 years old and household incomes under $25,000.

Photo: Visual Hunt

Many are single or widowed, have modest educational achievement and live in older apartments or small homes.

On their fixed incomes, they lead low-key, home-centered lifestyles.

They’re big on watching TV, gardening, sewing and woodworking.

Their social life often revolves around activities at veterans clubs and fraternal organizations.

Where in the West will you find those seven lifestyles?

Southwest United States – Wikitravel

We’ve identified four in California and one community each in Arizona, New Mexico and Montana:

  • Long Beach, CA
  • Palm Desert, CA
  • Seal Beach, CA
  • Eureka, CA
  • Elgin, AZ
  • Taos, NM
  • Whitefish, MT

Which of the following lifestyles best describes you?

55M4T4, Golden Ponds, 65+Sustaining Seniors, Couples, Rustic Living, WRDE Distant Exurbans, Wireless Resorters ( Elgin, AZ)

2011 Statistics

  • US Households: 1,985,453 (1.70%)
  • Median HH Income: $31,657

Distant Exurbans (WRDE): Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. 

Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home.

Photo: Visual Hunt

For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects.

Lifestyle & Media Traits

  • Purchased in-home vitamins 
  • Ordered garden supplies by phone
  • Read American Legion Magazine
  • Watched The Price is Right
  • Drove a Mercury Sable”

57M4T4, Old Milltown, 65+, Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles ( Taos, NM)

2011 Statistics

  • US Households: 1,845,943 (1.58%)
  • Median Household Income: $30,608

Rustic Eagles (HCERE):  “America’s once-thriving mining and manufacturing towns have aged-as have the residents in Old Milltowns communities

Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments.

Photo: Visual Hunt

For leisure, they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants.

Lifestyle & Media Traits

  • Ordered from Home Shopping Network
  • Did needlepoint
  • Read Good Housekeeping
  • Watched As the World Turns
  • Drove a GMC Canyon”

58M4T4, Back Country Folks, 65+Sustaining Seniors, Rustic Living, HCERE Rustic Eagles, High Country Eagles (Whitefish, MT)

2011 Statistics

  • US Households: 2,658,532 (2.27%)
  • Median Household Income: $32,207

Rustic Eagles (HCERE):  “Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise.

The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. 

Photo: Visual Hunt

Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

Lifestyle & Media Traits

  • Ordered from Publishers Clearing House
  • Belonged to church board
  • Read Hunting
  • Watched Soapnet
  • Drove a Ford Ranger”

59M4U3, Urban Elders, 65+, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Long Beach, CA)

2011 Statistics

  • US Households: 1,532,998 (1.31%)
  • Median Household Income: $24,864

Urban Trapped (PTUT): “For Urban Elders-a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami life is often an economic struggle. 

Photo: Visual Hunt

These communities have high concentrations of Hispanics and African-Americans, and tend to be downscale, with singles living in older apartment rentals.

Lifestyle & Media Traits

  • Shopped at Rite Aid
  • Traveled Domestically on JetBlue
  • Read Essence
  • Watched Primer Impacto
  • Drove a Ford Crown Victoria”

60M4C3, Park Bench Seniors, 65+Sustaining Seniors,  Micro-City Blues – HCESTB Small Town Borders, High Country Eagles (Palm Desert, CA)

2011 Statistics

  • US Households: 1,345,679 (1.15%)
  • Median Household Income: $24,290

Small Town Borders (HCESTB): Park Bench Seniors typically are retired singles living in the racially mixed neighborhoods of the nation’s satellite cities. 

With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. 

Photo: Visual Hunt

Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows.

Lifestyle & Media Traits

  • Purchased in-home housewares 
  • Bought gospel music
  • Read Jet
  • Watched The People’s Court
  • Drove a Suzuki Reno”

61M4U3, City Roots, 65+, Seniors, Sustaining Seniors, Urban Cores, Urban, PTUT Urban Trapped, Permanent Temporaries (Seal Beach, CA)

2011 Statistics

  • US Households: 1,326,369 (1.13%)
  • Median Household Income: $28,006

Urban Trapped (PTUT): Found in urban neighborhoods, City Roots is a segment of lower-income retirees, typically living in older homes and duplexes they’ve owned for years. 

Photo: Visual Hunt

In these ethnically diverse neighborhoods-more than a third are African-American and Hispanic residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.

Lifestyle & Media Traits

  • Ordered from drugstore.com
  • Gambled in Reno, NV
  • Read Town & Country
  • Watched NAACP Image Awards
  • Drove a Chrysler 300″

62M4C3, Hometown Retired , 65+, Seniors, Sustaining Seniors, Second Tier Cities, Micro-City Blues, PTTC The Cutters, Permanent Temporaries (Eureka, CA)

2011 Statistics

  • US Households: 1,406,698 (1.20%)
  • Median Household Income: $27,609

The Cutters (PTTC):  With three-quarters of all residents over 65 years old, Hometown Retired is one of the oldest lifestyles. 

These racially mixed seniors tend to live in aging homes-half were built before 1958-and typically get by on social security and modest pensions. 

Photo: Visual Hunt

Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

Lifestyle & Media Traits

  • Ordered items by mail
  • Collected stamps
  • Read Womans Day
  • Watched Judge Judy
  • Drove a Mercury Grand Marquis”

Will you find a 100% fit?


These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?


26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

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