Young, hip singles are the prime residents of Mainstream Singles, a lifestage group of twenty-somethings who’ve recently settled in metro neighborhoods.
Once known as the home of the nation’s yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom.
20-Somethings Series:
Part One: Which of These 20-29 Year Old Lifestyles Fits You?
Part Two: Which 20-44 Year Old Family Lifestyles Fits You?
With the help of our knowledge bank, you can choose for variations in your new neighborhood by:
But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.
Oh, darn!
Lifestyles Segments by Ages
25 – 54 Singles
Mainstream Singles bridge Erik Erikson’s Early Adulthood life stage which ranges from ages 20 to 39 and Full Adulthood roughly between ages 40 – 64
According to Claritas / Nielsen PRIZM, Mainstream Singles more likely show up in Wealthy Influentials and High Country Eagles neighborhoods, but also in Wireless Resorters and Permanent Temporaries communities as well.
- Wealthy Influentials – Three Portfolio Locals (WIPL)
- High Country Eagles – Two Satellite City-zens (HCESC)
- Wireless Resorters – One Maturing Resorts (WRMR)
- Permanent Temporaries – One Interim Middle Managers (PTIMM)
We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.
And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.
We know the number of households and income levels for comparison purposes based upon Claritas / Nielsen PRIZM 2011 Statistics:
2011 Statistics:
- US Households: 11,646,061
- Median Household Income : $50,071
“Mainstream Singles segments are twice as likely as the general population to include college students living in group quarters.
Young, hip singles are the prime residents of Mainstream Singles, a lifestage group of twenty-somethings who’ve recently settled in metro neighborhoods.
Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs.” 
Where are you likely to run into Mainstream Singles?
- Chandler, AZ
- Tempe, AZ
- Huntington Beach, CA
- Napa, CA
- Aspen, CO
- San Marcos, TX
Which of these 7 single lifestyles fit you the best?
04Y2U1, Young Digerati, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Chandler, AZ)
2011 Statistics
- US Households: 1,397,823 (1.20%)
- Median Household Income: $85,599
Portfolio Locals (WIPL): “Young Digerati are the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.
Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.”
Lifestyle & Media Traits
- Ordered from expedia.com
- Gone water skiing
- Read The Economist
- Watched Independent Film Channel
- Drove an Audi A3“
16Y2U1, Bohemian Mix, 25 – 54, Mainstream Singles, Urban Uptown, WIPL Portfolio Locals, Wealthy Influentials (Huntington Beach, CA)
2011 Statistics
- US Households: 2,052,684 (1.76%)
- Median Household Income: $54,098
Portfolio Locals (WIPL): “A collection of young, mobile urbanites, Bohemian Mix represents the nation’s most liberal lifestyles.
Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites. 
In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.
Lifestyle & Media Traits:
- Shopped at Express
- Rented/bought foreign videos
- Read Details
- Watched soccer on TV
- Drove a Volkswagen Rabbit”
22Y2S3, Young Influentials, 25-54, Mainstream Singles, Suburbs, Middleburbs, PTIMM Interim Middle Managers, Permanent Temporaries (Tempe, AZ)
2011 Statistics
- US Households: 1,712,614 (1.47%)
- Median Household Income: $49,182
Interim Middle Managers (PTIMM): “Once known as the home of the nation’s yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom.
Today, the segment is a common address for younger, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits.
Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs, and casual-dining restaurants.
Lifestyle & Media Traits:
- Ordered from orbitz.com
- Attended NBA games
- Read Entrepreneur
- Watched Family Guy
- Drove a Subaru Outback”
23Y2T2, Greenbelt Sports, 25-54, Mainstream Singles, Country Comfort, WRMR Maturing Resorts, Wireless Resorters (Aspen, CO)
2011 Statistics
- US Households: 1,560,639 (1.34%)
- Median Household Income: $57,334
Maturing Resorts (WRMR): “A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle.
Most of these middle-aged residents are married, college-educated and own new homes; about a third have children.
And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.
Lifestyle & Media Traits:
- Ordered from Lands’ End
- Gone horseback riding
- Read Modern Bride
- Watched Fox Sports Net
- Drove a Subaru Legacy“
24Y2C2, Up-and-Comers, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (Napa, CA)
2011 Statistics
- US Households: 1,510,327 (1.29%)
- Median Household Income: $50,556
Satellite City-zens (HCESC): “Up-and-Comers is a stopover for young, midscale singles before they marry, have families and establish more deskbound lifestyles
Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.
Lifestyle & Media Traits:
- Shopped at Ethan Allen Galleries
- Done Karate
- Read Maxim
- Watched MTV
- Drove a Nissan Xterra”
31Y2U2, Urban Achievers, 25-54, Singles, Mainstream Singles, Midtown Mix – WIPL Portfolio Locals, Wealthy Influentials (Tempe, AZ)
2011 Statistics
- US Households: 1,794,520 (1.54%)
- Median Household Income: $35,535
Portfolio Locals (WIPL): “Concentrated in the nation’s port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. 
These young singles and couples are typically college educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.
Lifestyle & Media Traits
- Shopped at Banana Republic
- Played soccer
- Read Latina
- Watched Tyra
- Drove a Volkswagen GTI”
35Y2C2, Boomtown Singles, 25-54, Mainstream Singles, City Centers, HCESC Satellite City-zens, High Country Eagles (San Marcos, TX)
2011 Statistics
- US Households: 1,617,454 (1.38%)
- Median Household Income: $39,838
Satellite City-zens (HCESC): “Affordable housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities.
Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.
Lifestyle & Media Traits
- Shopped at Victoria’s Secret
- Done Karate
- Read Elle
- Watched VH1
- Drove a Suzuki SX4″
Will you find a 100% fit?
No.
These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.
If you plan to relocate, start visiting communities on your short bucket list.
Don’t have a short list yet?
20-Somethings Part Four:
Steps:
26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.
27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?