In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort.
These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.
With the help of our knowledge bank, you can choose for variations in your new neighborhood by:
- Age,
- Stage,
- Status and Affluence, and
- Population Density
But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.
Oh, darn!
Lifestyles Segments: Urban to Rustic Density
The final installment in a 16-Part Series.
Wealthy Influentials
- Part One: Which Uptown and Midtown Wealthy Influential Lifestyles Appeal To You?
- Part Two: Which Urban or Second-Tier City Wealthy Influential Lifestyles Appeal To You?
- Part Three: Which Urban and Suburban Wealthy Influential Lifestyles Appeal to You?
- Part Four: Which Suburban and Exurban Wealthy Influential Lifestyles Appeal to You?
Permanent Temporaries
- Part Five: Which Downtown Urban, Permanently Temporary Lifestyles Appeal to You?
- Part Six: Which Urban or Small City, Permanently Temporary Lifestyles Appeal to You?
- Part Seven: Which Suburban, Permanently Temporary Lifestyles Appeal to You?
- Part Eight: Which Inner Suburban, Permanently Temporary Lifestyles Appeal to You?
High Country Eagles
- Part Nine: Which Satellite City, High Country Eagle Lifestyles Appeal to You?
- Part Ten: Which Small Town Border, High Country Eagle Lifestyles Appeal to You?
- Part Eleven: Which Rural, High Country Eagle Lifestyles Appeal to You?
- Part Twelve: Which Rustic, High Country Eagle Lifestyles Appeal to You?
Wireless Resorters
- Part Thirteen: Which Distant Exurban, Wireless Resorter Lifestyles Appeal to You?
- Part Fourteen: Which Suburban, Wireless Resorter Lifestyles Appeal to You?
- Part Fifteen: Which Maturing, Wireless Resorter Lifestyles Appeal to You?
- Part Sixteen: Which Premier, Wireless Resorter Lifestyles Appeal to You?
Country Communities
Claritas / Nielsen PRIZM estimated that country communities represented 39.6% of United States population in 2011.
“Town and Rural areas (T) have population density scores under 40.
This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”
Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?
Let’s turn to four Wireless Resorters household lifestyles:
Wireless Resorters, Premier Resorts (WRPR) – 30-44 year olds Midlife Success Couples, 35-54 year old Families, 45+ year old Families, and 45+ year old Empty Nest Couples.
We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.
And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.
2011 Statistics:
- US Households: 9,812,689
- Median Household Income : $82,323
“Widely scattered throughout the nation, Landed Gentry social group consist of wealthy Americans who migrated to the smaller boomtowns beyond the nation’s beltways.
Many of the households contain Boomer families and couples with college degrees, professional jobs—they’re twice as likely as average Americans to telecommute—and expansive homes
With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children’s toys and exercise equipment.”
Where will you find those three lifestyles?
You’ll find neighbors in New Hampshire and three in California:
- Cornish, NH
- Lake Arrowhead, CA
- Mammoth Lakes, CA
- Westwood, CA
Which of the following lifestyles best describes you?
25Y1T1, Country Casuals, 30-44, Couples, Midlife Success, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Westwood, CA)
2011 Statistics:
- US Households: 1,741,070 (1.49%)
- Median Household Income: $71,235
Premier Resorts (WRPR): “There’s a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper middle-class households that have started to empty-nest.
Workers here-and most households boast two earners-have well-paying blue- or white-collar jobs, or own small businesses.
Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.
Lifestyle & Media Traits:
- Shopped at priceline.com
- Did woodworking
- Read Everyday With Rachel Ray
- Watched Great American Country Channel
- Drove Ford F-Series Diesels”
20F2T1, Fast-Track Families, 35-54, Families, Young Accumulators, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Cornish, NH)
2011 Statistics:
- US Households: 1,861,697 (1.59%)
- Median Household Income: $74,201
Premier Resorts (WRPR): “With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years.
These middle-aged parents have the disposable income and educated sensibility to want the best for their children.
They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games.
They take advantage of their rustic locales by camping, boating and fishing.
Lifestyle & Media Traits:
- Ordered from buy.com
- Traveled for business by airplane
- Read American Hunter
- Watched Country Music Television
- Drove a Chevrolet Suburban Flex Fuel”
05F1T1, Country Squires, 45+, Family, Accumulated Wealth, Landed Gentry, WRPR Premier Resorts, Wireless Resorters (Lake Arrowhead, CA)
2011 Statistics:
- US Households: 2,011,809 (1.72%)
- Median Household Income: $101,507
Premier Resorts (WRPR): “The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who’ve fled the city for the charms of small-town living.
Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.
In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort.
Lifestyle & Media Traits:
- Ordered from amazon.com
- Went snorkeling
- Read Family Fun
- Watched pay-per-view movies
- Drove a GMC Yukon Denali”
09M1T1, Big Fish Small Pond, 45+, Couples, Affluent Empty Nests, Accumulated Wealth, Landed Gentry WRPR Premier Resorts, Wireless Resorters (Mammoth Lakes, CA)
2011 Statistics:
- US Households: 2,498,189 (2.14%)
- Median Household Income: $82,470
Premier Resorts (WRPR) “Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities.
These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.
Lifestyle & Media Traits:
- Ordered from L.L. Bean
- Contributed to PBS
- Read Kiplinger’s Personal Finance
- Watched The Triple Crown
- Drove a Cadillac DTS”
Will you find a 100% fit?
No.
These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.
If you plan to relocate, start visiting communities on your short bucket list.
Don’t have a short list yet?
Steps:
8) Sit down with your spouse, partner or friends and write-up your bucket list of places.
20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play? Why not live where it’s a vacation all year round?
21) Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.
26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.
27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?