Which Rural, High Country Eagle Lifestyles Appeal to You?

Friday nights are for celebrating high school sports.


Photo: Visual Hunt
These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.


With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three High Country Eagle household lifestyles:

High Country Eagles, Rural Cowboy (HCERC) – 20-29 year old Striving Singles and two 25-54 year old Mainstream Families.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 11,533,179
  • Median Household Income : $43,123

Three Rural Cowboy (HCERC) and another three (of the six) segments in Middle America are filled with middle-class homeowners living in small towns and remote exurbs. 

“Typically found in scenic settings throughout the nation’s heartland, Middle Americans tend to be white, high school educated, living as couples or larger families, and ranging in age from under 25 to over 65.

Photo: Visual Hunt

Like many residents of remote communities, these conservative consumers tend to prefer traditional rural pursuits: fishing, hunting, making crafts, antique collecting, watching television and meeting at civic and veterans clubs for recreation and companionship. 

Friday nights are for celebrating high school sports.”

Where in the West will you find those three lifestyles?

Google Maps: Coeur d’Alene, ID

We find three Rural Cowboy neighborhoods, one each in Arizona, Colorado and Idaho:

  • Surprise, AZ
  • Dillon, CO
  • Coeur d’Alene, ID


Which of the following lifestyles best describes you?

45Y3T3, Blue Highways, 20-29 Striving Singles, Middle America HCERC Rural Cowboy, High Country Eagles (Dillon, CO)

Rural Cowboy (HCERC): On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape.

Among  lifestyles, Blue Highways is the standout for lower middle-class singles and couples who live in isolated towns and farmsteads. 

They like to hunt and fish, the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.”

2011 Statistics:

  • US Households: 1,809,961 (1.55%)
  • Median Household Income: $43,023

Lifestyle & Media Traits:

  • Shopped at Wal-Mart
  • Owned satellite dish
  • Read Guns & Ammo
  • Watched auto racing
  • Drove Chevrolet Colorado

50F3T3, Kid Country, USA, 25-54, Mainstream Families, Middle America – HCERC  Rural Cowboy, High Country Eagles (Coeur d’Alene, ID)

2011 Statistics:

  • US Households: 1,481,771 (1.27%)
  • Median Household Income: $42,166

Rural Cowboy (HCERC): “Widely scattered throughout the nation’s heartland, Kid Country, USA is a segment dominated by large families living in small towns. 

Predominantly white, with an above average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 16 – 20 percent of residents own mobile homes.

Lifestyle & Media Traits:

  • Ordered from oldnavy.com
  • Bought infant toys
  • Read Fit Pregnancy
  • Watched Nick at Nite
  • Drove a  Nissan Titan Flex Fuel”

51F3T3, Shotguns & Pickups, 25-54, Mainstream Families, Middle America, HCERC  Rural Cowboy, High Country Eagles (Surprise, AZ)

2011 Statistics:

  • US Households: 1,873,167 (1.60%)
  • Median Household Income: $41,859

Rural Cowboy (HCERC): “The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. 

These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing.

Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Lifestyle & Media Traits:

  • Shopped at Sears Hardware
  • Went camping
  • Read North American Hunter
  • Watched Outdoor Channel
  • Drove Ford F-Series”

Will you find a 100% fit?


These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?


8) Sit down with your spouse, partner or friends and write-up your bucket list of places.

20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play?  Why not live where it’s a vacation all year round?

21)  Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

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