Which Suburban, Wireless Resorter Lifestyles Appeal to You?

We’ve identified two former exurban towns morphing into bedroom suburbs in California and one in Arizona.

 

Photo: Visual Hunt
You can pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.

Oh, darn!

Lifestyles Segments: Urban to Rustic Density

Country Communities

Photo: Visual Hunt

Claritas / Nielsen PRIZM  estimated that country communities represented 39.6% of United States population in 2011.

Town and Rural areas (T) have population density scores under 40.

This category includes exurbs, towns, farming communities, and a wide range of other rural areas.”

Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?

Let’s turn to three Wireless Resorters household lifestyles:

Wireless Resorters, Resort Suburbans (WRRS) – One 20-29 year old Striving Singles and two 55+ year old Cautious Couples.

We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.

And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.

2011 Statistics:

  • US Households: 11,533,179
  • Median Household Income : $43,123

Joining Rural Cowboy (HCERC), Resort Suburbans (WRRS) round out the remaining three segments in Middle America filled with middle-class homeowners living in small towns and remote exurbs. 

“Typically found in scenic settings throughout the nation’s heartland, Middle Americans tend to be white, high school educated, living as couples or larger families, and ranging in age from under 25 to over 65.

Photo: Visual Hunt

Like many residents of remote communities, these conservative consumers tend to prefer traditional rural pursuits: fishing, hunting, making crafts, antique collecting, watching television and meeting at civic and veterans clubs for recreation and companionship. 

Friday nights are for celebrating high school sports.”

Where will you find those three lifestyles?

Google Maps: Healdsburg, CA

We’ve identified two former exurban towns morphing into bedroom suburbs in California and one in Arizona:

  • Prescott. AZ
  • Healdsburg, CA
  • Idyllwild, CA

Which of the following lifestyles best describes you?

42Y3T3, Red, White & Blues, 20-29, Striving Singles, Middle America, WRRS Resort Suburbans, Wireless Resorters (Healdsburg, CA)

2011 Statistics:

  • US Households: 1,278,769 (1.09%)
  • Median Household Income: $42,995

Resort Suburban (WRRS): “The residents in Red, White & Blues neighborhoods typically live in exurban towns rapidly morphing into bedroom suburbs.

Starbuck’s Signal Upscale Growth

Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes.

Lifestyle & Media Traits:

  • Shopped at Lowe’s
  • Went fishing
  • Read Four Wheeler
  • Watched Speed Channel
  • Drove a Dodge Ram”

38M3T3, Simple Pleasures, 55+, Couples, Cautious Couples, Middle America, WRRS Resort Suburbans, Wireless Resorters (Idyllwild, CA)

2011 Statistics:

  • US Households: 2,754,587 (2.36%)
  • Median Household Income: $43,257

Resort Suburbans (WRRS): With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes.

Photo: Visual Hunt

Many are high school-educated seniors who held blue-collar jobs before their retirement.

And a disproportionate number served in the military; no segment has more members of veterans clubs.

Lifestyle & Media Traits:

  • Shopped at True Value
  • Belonged to a fraternal order
  • Read fraternal magazines
  • Watched Wheel of Fortune
  • Drove Ford Taurus”

43M3T3, Heartlanders, 55+, Couples, Cautious Couples, Middle America – WRRS Resort Suburbans , Wireless Resorters (Prescott. AZ)

2011 Statistics:

  • US Households: 2,334,924 (2.00%)
  • Median Household Income: $43,485

Resort Suburbans (WRRS): America was once a land of small middleclass towns, which can still be found today among Heartlanders.

Photo: Visual Hunt

This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes.

In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

Lifestyle & Media Traits

  • Shopped at Kmart
  • Sewed clothing from patterns
  • Read Family Handyman
  • Watched CBS Early Show
  • Drove a GMC Sierra Flex Fuel”

Will you find a 100% fit?

No.

These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.

If you plan to relocate, start visiting communities on your short bucket list.

Don’t have a short list yet?

Steps:

26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.

27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?

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