The three segments in this group are dominated with married couples with children, college degrees, large homes, and executive jobs.
Like roughly 18.7% of United States population living in urban centers, one of the Digitally Mobiles lifestyles lives in uptown and three others in Midtown metropolitan areas.
With the help of our knowledge bank, you can choose for variations in your new neighborhood by:
But to zero in on the best place for you you’ll have to visit and schedule time to explore potential new homes in a region.
Oh, darn!
Lifestyles Segments: Urban to Rustic Density
Like roughly 18.7% of United States population living in urban centers, one of the Digitally Mobiles lifestyles lives in an uptown and three others in second-tier metropolitan areas.
Urban Centers
Urban centers according to Claritas / Nielsen PRIZM have population density scores between 85 and 99.
“They include both the downtowns of major cities and surrounding neighborhoods.
These areas often extend beyond the city limits and into surrounding jurisdictions.”
Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?
We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.
And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.
Wealthy Influential, Digitally Mobiles (WIDM) – a 55+ year old Classics Couple.
The Urban Uptown segments are home to the nation’s wealthiest urban consumers.
2011 Statistics:
- US Households: 9,480,843
- Median Household Income : $65,583
“Members of this social group tend to be affluent to middle class, college educated and ethnically diverse, with above average concentrations of Asian and Hispanic Americans.
Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that’s reflected in their marketplace choices.
Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad and spend heavily on computer and wireless technology.”
Where in the West will you find this lifestyle?
Let’s look at the residents in an urban center first in Southern California’s Huntington Beach. One of Orange County’s famous beach and resort towns, you’ll find it on Pacific Coast Highway (PCH) just south of Seal and Sunset beaches.
Does this lifestyle best describe you?
26M2U1, The Cosmopolitans, 55+, Couples, Conservative Classics, Urban Uptown, WIDM Digitally Mobiles, Wealthy Influentials (Huntington Beach, CA)
2011 Statistics:
- US Households: 1,321,917 (1.13%)
- Median Household Income: $56,581
Digitally Mobiles (WIDM): “Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America’s fast-growing cities.
Concentrated in a handful of metros-such as Las Vegas, Miami and Albuquerque-these households feature older home-owners, empty-nesters and college graduates.
A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.
Lifestyle & Media Traits:
- Shopped at Costco
- Bought classical music
- Read Harper’s Bazaar
- Watched BBC America
- Drove a Lexus LX”
Second Tier Urban Centers
Let’s now compare the remaining three Digitally Mobile lifestyles living in less dense urban geographical areas. Here’s how they stack up.
2011 Statistics:
- US Households: 5,237,962
- Median Household Income : $78,091
Should you include these Birds-of-a Feather (BOF) lifestyles on your Bucket List?
We use Claritas / Nielsen PRIZM lifestyle segmentation profiles to evaluate best places for relocation to more authentic, quality-of-life communities.
And, if your community already includes the following profiles, you’ll have a better understanding of what’s going on in your neighbors’ lives.
Wealthy Influential, Digitally Mobiles (WIDM) – two 30-44 year old midlife couples and one Empty Nest 45+ year old couple.
“Among second-tier cities, Second City Society stands at the top of the heap, a social group consisting of the wealthiest families who live outside the nation’s metropolitan core.
The three segments in this group are dominated with married couples with children, college degrees, large homes, and executive jobs.
Ethnically, the residents are predominantly white with above-average rates of Asian Americans.
In the marketplace, they spend big on digital and wireless technology, business and cultural media, casual dining restaurants, upscale retailers, foreign travel and luxury cars.”
Where in the will you find this lifestyle?
Two in the Western Region of the United States and one in the South Eastern Region
- Ft. Myers, FL
- Louisville, CO
- Santa Fe, NM
Which of the following lifestyles best describes you?
12Y1C1, Brite Lites Lil City, 30-44, Couples, Midlife, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Santa Fe, NM)
2011 Statistics:
- US Households: 1,832,821 (1.57%)
- Median Household Income: $72,461
Digitally Mobiles (WIDM): “Not all of the America’s chic sophisticates live in major metros.
Brite Lights, Li’l City is a group of well-off, middle-aged couples settled in the nation’s satellite cities.
Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers and swank homes filled with the latest technology.
Lifestyle & Media Traits:
- Shopped at Crate & Barrel
- Participated in fantasy sports
- Read Skiing
- Watched Lost
- Drove a Volkswagen CC“
13F2C1, Upward Bound, 30-44, Couples, Midlife Success, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials (Louisville, CO)
2011 Statistics:
- US Households: 1,955,876 (1.67%)
- Median Household Income: $83,651
Digitally Mobiles (WIDM): “More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads.
In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. 
Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment.
Lifestyle & Media Traits:
- Ordered from target.com
- Bought toys by Internet
- Read PC Gamer
- Watched The N
- Drove a Toyota Sequoia“
10M1C1, Second City Elite, 45+, Couples, Affluent Empty Nests, Second City Society, WIDM Digitally Mobiles, Wealthy Influentials(Ft. Myers, FL)
2011 Statistics:
- US Households: 1,449,265 (1.24%)
- Median Household Income: $77,612
Digitally Mobiles (WIDM): “There’s money to be found in the nation’s smaller cities, and you’re most likely to find it in Second City Elite.
The residents of these satellite cities tend to be prosperous executives who decorate their ($200,000 not any longer) homes with multiple computers, large screen TV sets and an impressive collection of wines.
With more than half holding college degrees, Second City Elite residents enjoy cultural activities-from reading books to attending theater to dance productions.
Lifestyle & Media Traits:
- Shopped at Talbots
- Belonged to a civic club
- Read Coastal Living
- Watched Washington Week
- Drove a Lincoln Town Car Flex Fuel”
Will you find a 100% fit?
No.
These lifestyle descriptions are intended to paint a picture of a new neighborhood you’d enjoy, because you share some of the same traits with current residents.
If you plan to relocate, start visiting communities on your short bucket list.
Don’t have a short list yet?
Steps:
8) Sit down with your spouse, partner or friends and write up your bucket list of places.
20) Pivot. Maybe the lists of best places don’t appeal to you. Where can you go to make a fresh, new start? Don’t limit your imagination. Think anywhere — across the globe. Where do you really, really want to live, work and play? Why not live where it’s a vacation all year round?
21) Spend the time to find the best place to live and invest. It will be worth your while. The great thing about living where others spend their vacation is the year round quality-of-life.
26) If you know the zip code you can discover the lifestyles living in the community. You can compare your profile with theirs to estimate your degree of fit.
27) Estimate how well suited you are for the resorts. Refer to “Profiles-at-a-Glance” comparing 2008-2009 and 2013-2014 for changes in Life Stages – Singles, Couples, Families, Midlife, Empty Nests, Baby Boomers and Seniors; Ages – 20-29, 25-54, 30-44, 45+ 45-65, 55+ and 65+; and mix of Lifestyles in neighborhoods. Does the resort still offer the age, life stage and lifestyle profiles you prefer?